100+ reviews · 2 sources

Moz reviews: what 100+ users say

We pulled a snapshot of real reviews from Trustpilot and G2 so you can make an informed decision.

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4
★★★★★
out of 5

Our verdict on Moz

Updated January 1, 2026

Placeholder verdict. Two to five sentences: what reviewers consistently praise, what they consistently criticize, and who the product is actually right for. Write it from the review corpus, not the vendor's marketing.

Best for

Who gets the most value from this product

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Who should look elsewhere, and roughly why

Aggregate sentiment scores
Ease of use
8
Features
8
Value for money
7
Support
7.5
Performance
8
Praised for
Placeholder pro grounded in the review corpus
Placeholder pro grounded in the review corpus
Placeholder pro grounded in the review corpus
Criticisms
Placeholder con grounded in the review corpus
Placeholder con grounded in the review corpus

Best for: Who gets the most value from this product

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All 12 Moz reviews

PR
Placeholder Reviewer 1
Anywhere · 2026-01-01
Trustpilot
★★★★★

[PLACEHOLDER] Trustpilot review 1

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 2
Anywhere · 2026-01-01
Trustpilot
★★★★★

[PLACEHOLDER] Trustpilot review 2

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 3
Anywhere · 2026-01-01
Trustpilot
★★★★★

[PLACEHOLDER] Trustpilot review 3

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 1
Anywhere · 2026-01-01
G2
★★★★★

[PLACEHOLDER] G2 review 1

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 2
Anywhere · 2026-01-01
G2
★★★★★

[PLACEHOLDER] G2 review 2

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 5
Anywhere · 2026-01-01
G2
★★★★★

[PLACEHOLDER] G2 review 5

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 6
Anywhere · 2026-01-01
Trustpilot
★★★★★

[PLACEHOLDER] Trustpilot review 6

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 6
Anywhere · 2026-01-01
G2
★★★★★

[PLACEHOLDER] G2 review 6

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 4
Anywhere · 2026-01-01
Trustpilot
★★★★★

[PLACEHOLDER] Trustpilot review 4

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 3
Anywhere · 2026-01-01
G2
★★★★★

[PLACEHOLDER] G2 review 3

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 5
Anywhere · 2026-01-01
Trustpilot
★★★★★

[PLACEHOLDER] Trustpilot review 5

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

Placeholder
PR
Placeholder Reviewer 4
Anywhere · 2026-01-01
G2
★★★★★

[PLACEHOLDER] G2 review 4

Placeholder review. Replace REVIEWS_REAL in data/reviews.js with real, researched reviews before deploying. Never invent reviews.

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What Moz actually does differently

Domain Authority, Page Authority, and Spam Score

Moz created these metrics, and link builders and publishers across the industry quote them. Moz Pro shows them for any site, along with the newer Brand Authority score.

AI visibility tracking on every Pro plan

Each plan tracks prompts across GPT, Gemini, Google AI Mode, and Perplexity (150 on Standard, 600 on Large), so you see where AI answers mention your brand next to your Google rankings.

Keyword and link data you can check

Keyword Explorer draws on a 1.25 billion+ keyword index, and Link Explorer on 40 trillion+ links, per Moz. Both run free in limited form, so you can test the data before paying.

MozBar Premium included

The Chrome toolbar shows authority metrics and on-page details on any page or search result you open. Pro plans unlock the full version.

STAT for daily enterprise rank tracking

A separate platform built for tracking very large keyword sets daily, by location and device, with full SERP archives and an API.

SEO training built in

The Beginner's Guide to SEO, Whiteboard Friday, and Moz Academy courses sit alongside the tools, which helps teams still learning SEO.

Who Moz is for

Solo marketers and owners running a single website

You need keyword ideas, rank tracking, and a site audit, but not an agency-sized bill or a tool built for specialists.

Moz's entry plan ($49/mo) is built for one website; Standard ($99/mo) covers 3 tracked sites and 300 keywords.

In-house marketing teams at growing companies

Leadership wants to know how the brand shows up in Google and now in ChatGPT, Gemini, and Perplexity answers too.

Medium ($179/mo, the plan with the 7-day trial) adds 10 tracked sites, 1,500 keywords, and 300 tracked AI prompts.

SEO agencies reporting to clients

Every client wants rankings, links, and progress in a report with your logo on it, every month.

Medium and Large add branded reports and report templates, with 10 to 25 campaigns per account.

Multi-location and local businesses

Listings drift out of date across directories, and Google reviews pile up unanswered.

Moz Local (from $20/mo) keeps listings in sync across 90+ directories; Preferred ($30/mo) adds review responding and social posting.

Enterprise SEO teams tracking keywords at scale

You need daily, location-level SERP data on thousands of keywords, with an API to pipe it elsewhere.

STAT tracks daily rankings with an API and app, starting at $360/mo for 3,000 daily keywords.

Ready to try it yourself?

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Moz FAQ

Is Moz worth it?+

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