Moz vs Mangools: Mangools is simpler and has a free plan, Moz adds site crawls and a bigger link index
By Jean Luc Poitier, SEO and growth marketing strategist · Moz Reviews · Updated October 5, 2026
Mangools is the easier and cheaper choice for keyword research and basic rank tracking. It has a free plan, a full refund within 48 hours of payment, and much higher review scores than Moz. Freelancers, bloggers, and small sites should start there.
Moz Pro covers more of the SEO job. Standard ($99 a month) adds site crawls of 400,000 pages a month, 150 tracked AI prompts, and Domain Authority, and Moz claims a link index of 40 trillion+ links against Mangools' 9.5 trillion. Pick Moz if you audit sites or report on them for clients.
Moz vs Mangools at a glance
| Compared on | Moz | Mangools |
|---|---|---|
| Starting price | $49/mo Starter (one person, one website); $99/mo Standard | $49/mo Basic (SEO tools only); $61/mo Basic with AI Search Watcher |
| Yearly price | Standard $79/mo billed yearly (Starter yearly price: Not published) | Basic with AI Search Watcher $452.40/yr ($37.70/mo); SEO-only yearly price: Not published |
| Entry plan quotas | Standard: 1 user, 3 sites, 300 tracked keywords, 150 keyword queries/mo, 5,000 backlink queries/mo, 400K pages crawled/mo | Basic: 1 seat, 200 tracked keywords, 100 keyword lookups per 24 hours |
| Rank tracking updates | Weekly (daily tracking is STAT, from $360/mo for 3,000 keywords) | Weekly; daily on Agency ($129/mo SEO-only, $141 with AI Search Watcher) |
| AI prompt tracking | 150 prompts on Standard, 300 on Medium, 600 on Large | AI Search Watcher in the bundle plans (prompt quotas: Not published) |
| Free plan / trial | Free account with limited tools; 7-day Moz Pro trial on Medium, payment details required | Free plan, no card |
| Refund policy | No refunds of any kind (Moz Terms of Use) | Full refund within 48 hours of payment (not for two consecutive subscriptions) |
| Keyword database (vendor claim) | 1.25 billion+ keywords | 2.5 billion related keywords (KWFinder) |
| Backlink index (vendor claim) | 40 trillion+ links | 9.5 trillion backlinks, including Majestic's index (licensed from Majestic) |
| G2 rating | 4.3 (608 reviews, Moz Pro) | 4.7 (96 reviews, search snippet) |
| Trustpilot TrustScore | 2.4 (242 reviews) | 4.5 (167 reviews) |
| Trustpilot invited, recent 50 | 16 reviews, average 5.0 | 7 reviews, average 4.71 |
| Trustpilot unprompted, recent 50 | 34 reviews, average 1.29 | 43 reviews, average 4.81 |
| Ownership / HQ | Ziff Davis (NASDAQ: ZD) via iContact since June 2021; Seattle; founded 2004 | Private, part of itrinity; Bratislava; launched 2014 |
Figures checked against each company's published pages and review-platform listings as of 2026-10-05. “Not published” means the company does not publish that figure.
Trustpilot rows use each company's 50 most recent reviews that are about the product, split by Trustpilot's own invited and unprompted labels. Moz: March 2025 to July 2026. Mangools: November 20, 2023 to September 24, 2026. The Mangools G2 figure comes from a search result snippet, not the rendered G2 page. Keyword and link figures are each vendor's own claims and are counted in different ways.
Moz vs Mangools pricing and what each plan includes
The monthly entry price is the same: $49 for Moz Pro Starter (one person, one website) and $49 for Mangools Basic without AI Search Watcher. The gap opens on the next tier and on yearly billing. Moz Standard is $99 a month, or $79 billed yearly. The Mangools Basic bundle with AI Search Watcher is $61 a month, or $452.40 a year ($37.70 a month).
The quotas point in different directions. Mangools Basic allows 100 keyword lookups every 24 hours, while Moz Standard allows 150 keyword queries a month. Moz Standard tracks 300 keywords to Mangools Basic's 200, and adds 5,000 backlink queries and 400,000 crawled pages a month. Mangools is the better deal for heavy keyword research; Moz covers more ground per plan. See Moz pricing for every tier.
Where Moz goes further than Mangools: site crawls, reports, and AI prompts
Moz Pro includes a site crawler that flags technical issues, with 400,000 pages a month on Standard. Reviewers in our corpus name site crawl and client reports among the reasons they use Moz:
“The 500 and 404 reports are very helpful on a very large site that is ever changing and updated by many.”James B., G2, December 2023
Moz also publishes its AI prompt tracking quotas (150 prompts on Standard, 300 on Medium, 600 on Large, across GPT, Gemini, Google AI Mode, and Perplexity), and Medium adds branded reports. Mangools bundles AI Search Watcher with its SEO tools, and we found no prompt quotas on its pricing page. Moz's Domain Authority score and its learning resources are two more reasons reviewers stay.
Moz vs Mangools reviews, like for like
Mangools rates higher on every measure we checked. G2 shows 4.7 from 96 reviews (from a search snippet) against 4.3 from 608 for Moz Pro, and its Trustpilot TrustScore is 4.5 from 167 reviews against Moz's 2.4 from 242.
Trustpilot labels each review invited or unprompted. Invited reviews are a small sample for both (16 for Moz averaging 5.0, 7 for Mangools averaging 4.71) and say little. The unprompted reviews tell the story: 4.81 from 43 for Mangools, 1.29 from 34 for Moz. Mangools reviewers keep returning to price and ease of use:
“Mangools "suite" is very practical, cheap and data is clean.”Loïc JULIEN, Trustpilot, April 2026
Moz's unprompted reviews are mostly about trial charges and refused refunds, which we cover on Is Moz legit. If you try Moz Pro, cancel before day 7 unless you want the $179 Medium plan; the cancellation steps are short.
Where Mangools wins
- A free plan with no card, where Moz's free account limits its tools and its trial takes payment details.
- A full refund within 48 hours of payment. Moz offers no refunds of any kind.
- Lower yearly cost: $37.70 a month for the Basic bundle against $79 for Moz Standard.
- More keyword research per day: 100 lookups every 24 hours on Basic, against 150 keyword queries a month on Moz Standard.
- Daily rank tracking on the Agency plan at $129 a month (SEO-only), where Moz sells daily tracking through STAT from $360.
- A larger keyword database by its own count: 2.5 billion related keywords against Moz's 1.25 billion+.
- Higher ratings everywhere we checked, including an unprompted Trustpilot average of 4.81 against 1.29 for Moz.
Moz vs Mangools FAQ
Is Moz or Mangools cheaper?+
Mangools, for most buyers. Both start at $49 a month (Moz Pro Starter for one website, Mangools Basic without AI Search Watcher). Billed yearly, the Mangools Basic bundle with AI Search Watcher works out to $37.70 a month, while Moz Standard is $79 a month. Mangools also has a free plan and a full refund within 48 hours of payment; Moz offers no refunds.
Is Mangools better than Moz?+
For keyword research and simple rank tracking on a small budget, yes: reviewers describe Mangools as easy to learn, and it rates higher on G2 and Trustpilot. Moz is the better fit if you need site crawls (400,000 pages a month on Standard), published AI prompt quotas, branded reports, or Domain Authority.
How do Moz and Mangools reviews compare like for like?+
Mangools rates higher. G2 shows 4.7 from 96 reviews for Mangools (search snippet) and 4.3 from 608 for Moz Pro. Among each company's 50 most recent Trustpilot reviews, invited reviews average 5.0 for Moz (16) and 4.71 for Mangools (7), samples too small to separate them. Unprompted reviews average 1.29 for Moz (34) and 4.81 for Mangools (43).
Do Moz and Mangools have a free plan or trial?+
Mangools has a free plan with no card. Moz has a free account with limited Keyword Explorer, Link Explorer, and MozBar, and a 7-day Moz Pro trial on the Medium plan that asks for payment details and turns into a paid Medium subscription unless you cancel.
Still deciding? Compare Moz vs SE Ranking, see the Moz free trial details, or read the best SEO software roundup.