Moz Local vs BrightLocal: Moz Local costs less, BrightLocal rates higher
By Jean Luc Poitier, SEO and growth marketing strategist · Moz Reviews · Updated October 5, 2026
Moz Local is the cheaper way to get a business listed and kept consistent. Lite costs $20 a month per location and pushes listings to 90+ directories, and Preferred adds review responding for $30. Even Elite, at $40, costs less than BrightLocal's entry plan.
BrightLocal costs more, from $41 a month for one location, and gives more to agencies. Its Track plan publishes its rank tracking quotas, it has a 14-day trial with no card, and it rates higher than Moz Local on G2 and higher than Moz on Trustpilot. Agencies that report local rankings to clients should pick BrightLocal.
Moz Local vs BrightLocal at a glance
| Compared on | Moz Local | BrightLocal |
|---|---|---|
| Starting price (one location) | $20/mo Lite; $30 Preferred; $40 Elite | $41/mo Track; $54 Manage; $65 Grow |
| Yearly price | $16 / $24 / $33 per month billed yearly | $31 / $40 / $49 per month billed yearly (save 25%) |
| Entry plan quotas | Lite: listings on 90+ directories, Local Grid map pack ranking | Track: 100 keywords, 4 competitors, geo-grid for 5 keywords |
| Listings and directories | 90+ directories | Directory count: Not published |
| Review management | Review responding on Preferred ($30) and Elite, with social posting | Not published |
| Local rank tracking | Local Grid map pack ranking on Lite (keyword quota: Not published) | Weekly or monthly; daily needs a paid add-on |
| Many locations | Custom pricing for 50+ locations | Price scales with the number of locations |
| Free plan / trial | Not published (Moz's 7-day trial covers Moz Pro) | 14-day trial, no credit card |
| Refund policy | No refunds of any kind (Moz Terms of Use) | Charges already paid are not refunded for early cancellation or any other reason |
| G2 rating | 4.2 (476 reviews, Moz Local) | 4.6 (230 reviews) |
| Capterra rating | 4.4 (33 reviews, Moz Local) | Not published |
| Trustpilot TrustScore | 2.4 (242 reviews, all of Moz) | 4.0 (771 reviews) |
| Trustpilot invited, recent 50 | 16 reviews, average 5.0 | 23 reviews, average 5.0 |
| Trustpilot unprompted, recent 50 | 34 reviews, average 1.29 | 27 reviews, average 3.33 |
| Ownership / HQ | Moz, owned by Ziff Davis (NASDAQ: ZD) via iContact since June 2021; Seattle | Private, founded 2009; Brighton, UK |
Figures checked against each company's published pages and review-platform listings as of 2026-10-05. “Not published” means the company does not publish that figure.
Trustpilot lists Moz as one company, so its figures cover Moz Pro and Moz Local together. Trustpilot rows use each company's 50 most recent reviews that are about the product, split by Trustpilot's own invited and unprompted labels. Moz: March 2025 to July 2026. BrightLocal: January 28, 2025 to September 30, 2026. Prices are for one location.
Moz Local vs BrightLocal pricing per location
Every Moz Local plan costs less than BrightLocal's cheapest one. For a single location, Moz Local runs $20, $30, or $40 a month, and BrightLocal $41, $54, or $65. Billed yearly, the gap holds: $16 to $33 a month for Moz Local, $31 to $49 for BrightLocal. Both charge more as you add locations, and Moz quotes a custom price from 50 locations.
Neither company refunds payments already made. Moz's help center says it offers no refunds of any kind, and BrightLocal's terms say paid charges are not refunded for early cancellation or any other reason. Check the plan before you pay for a year.
Listings and reviews: what Moz Local and BrightLocal cover
Moz Local is built around listings. It pushes a business's listing to 90+ directories, and the Preferred plan adds responding to reviews and social posting. Reviewers describe it as easy to set up and praise its syndication:
“their syndication and reporting and noting of duplicates is great and a must have for any small business owner.”Joshua T., Capterra, May 2019
BrightLocal reviewers on G2 describe using it for citation building, listing fixes, rank tracking, and reputation monitoring in one place, often on behalf of clients:
“Local listing management and citation building are more robust than many competing SEO software platforms.”Steve L., G2, March 2023
Local rank tracking in Moz Local and BrightLocal
BrightLocal publishes what its entry plan tracks: 100 keywords, 4 competitors, and a geo-grid for 5 keywords, updated weekly or monthly, with daily updates as a paid add-on. Moz Local Lite includes Local Grid, which tracks map pack rankings, but Moz does not publish a keyword quota for it. If you need broader keyword tracking from Moz, that sits in Moz Pro, which updates weekly; see Moz pricing.
Moz Local vs BrightLocal reviews, like for like
BrightLocal rates higher. On G2 it has 4.6 from 230 reviews against 4.2 from 476 for Moz Local; on Capterra, Moz Local has 4.4 from 33 reviews. Trustpilot rates Moz as a whole company, at 2.4 from 242 reviews, against 4.0 from 771 for BrightLocal.
Among each company's 50 most recent Trustpilot reviews, invited reviews average 5.0 for both (16 for Moz, 23 for BrightLocal). Unprompted reviews average 1.29 for Moz (34) and 3.33 for BrightLocal (27). Moz's unprompted reviews are mostly about Moz Pro trial charges and refunds, covered on Is Moz legit, but they are the like-for-like figure, and Moz trails on it. The Moz review statistics break down every platform.
Where BrightLocal wins
- A 14-day free trial with no credit card. Moz publishes no Moz Local trial terms.
- Published local rank tracking quotas on the entry plan: 100 keywords, 4 competitors, and a geo-grid for 5 keywords.
- Rank tracking, citation building, and reputation tools that G2 reviewers describe using together for clients.
- A higher G2 rating: 4.6 from 230 reviews against 4.2 from 476 for Moz Local.
- A higher Trustpilot score (4.0 against 2.4) and a higher unprompted average among recent reviews (3.33 against 1.29).
Moz Local vs BrightLocal FAQ
Is Moz Local or BrightLocal cheaper?+
Moz Local. For one location, Moz Local costs $20, $30, or $40 a month ($16, $24, or $33 billed yearly). BrightLocal costs $41, $54, or $65 a month ($31, $40, or $49 billed yearly), and its price rises with the number of locations. Moz Local quotes a custom price for 50+ locations.
Is BrightLocal better than Moz Local?+
For local rank tracking and client reporting, BrightLocal publishes more: its Track plan covers 100 keywords, 4 competitors, and a geo-grid for 5 keywords, and it rates higher on G2. Moz Local is the better fit if you mainly want listings pushed to 90+ directories at the lowest price, with review responding from the $30 Preferred plan.
How do Moz Local and BrightLocal reviews compare like for like?+
On G2, BrightLocal has 4.6 from 230 reviews and Moz Local 4.2 from 476. Trustpilot rates Moz as one company, so its 2.4 (242 reviews) covers Moz Pro too, against 4.0 (771) for BrightLocal. Among each company's 50 most recent Trustpilot reviews, invited reviews average 5.0 for both (16 for Moz, 23 for BrightLocal), and unprompted reviews average 1.29 for Moz (34) and 3.33 for BrightLocal (27).
Do Moz Local and BrightLocal have a free trial?+
BrightLocal has a 14-day free trial with no credit card. Moz does not publish trial terms for Moz Local; its 7-day trial is for Moz Pro, asks for payment details, and turns into a paid Medium plan unless you cancel.
Comparing the wider SEO suites instead? See Moz vs Semrush, Moz vs SE Ranking, or the best SEO software roundup.