Moz pricing: plans, costs, and which to pick
Every Moz plan at a glance: what each tier includes and which one fits your use case. Confirm the latest prices and limits on the official pricing page before you buy.
Moz plans and prices
Starter
Moz's entry plan, built for one person managing a single website.
- ✓MozBar Premium included, per Moz
Standard
The basics of SEO for a small business.
- ✓1 user
- ✓150 tracked AI prompts
- ✓2 AI content briefs a month
Medium
SEO and AI search tools for growing businesses. The plan with the 7-day trial.
- ✓2 users
- ✓300 tracked AI prompts
- ✓Branded reports and report templates
Large
Twice Medium's quotas for larger businesses.
- ✓3 users
- ✓600 tracked AI prompts
- ✓50 AI content briefs a month
Moz Pro Enterprise
CustomCustom plans for enterprise businesses and agencies, through Moz's sales team.
STAT
From $360/moDaily enterprise rank tracking, from 3,000 daily keywords.
Moz Local
From $20/moLite $20, Preferred $30, Elite $40 a month ($16, $24, $33 billed yearly); custom pricing for 50+ locations.
Moz Pro plans are capped by tracked sites, keywords, crawled pages, and research queries; overages aren't included. Extra users cost $49 a month each, extra AI visibility dashboards $20 each, and extra tracked prompts $50 per 100. The 7-day trial (Medium plan) takes payment details at signup and becomes a paid plan unless you cancel, which is the source of most billing complaints on Trustpilot.
Moz Pro prices per month on monthly billing; yearly billing saves 20%. Prices and plan details were last checked October 5, 2026 and may have changed since. Confirm the current numbers on the official Moz pricing page.
Which Moz plan should you pick?
Starter ($49/mo): Solo site owners.
Standard ($99/mo): Small businesses with a few sites.
Medium ($179/mo): In-house teams and small agencies.
Large ($299/mo): Agencies and larger marketing teams.
Moz Pro Enterprise: Custom plans for enterprise businesses and agencies, through Moz's sales team.
STAT: Daily enterprise rank tracking, from 3,000 daily keywords.
Moz Local: Lite $20, Preferred $30, Elite $40 a month ($16, $24, $33 billed yearly); custom pricing for 50+ locations.
Size your plan to your real usage, and confirm current prices on the official pricing page. See the full review breakdown and our methodology.
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