Moz G2 reviews

Great for Freelancers

What they like: Moz Pro has become a valuable tool for managing, reporting and researching my multiple freelance projects. The tools are organized with users in mind and have proven to help save time when completing tasks. My clients look forward to the information that I provide them with from the data collected in Moz Pro. Open Site Explorer is a tool that I use when initially starting projects and even throughout the sales/interview process. When freelancing or working in-house, it's always valuable to be able to thoroughly research a website before composing a work plan. What they dislike: There is nothing that stands out in terms of dislikes with this tool. However if you're looking for instant gratification in terms of setup then this might not be tool for you as some features take 24 hours to collect data.

Moz Pro Allows Us to Optimize Web Pages Effectively

What they like: I really enjoy using Moz Pro because it is user-friendly. The subscription we utilize allows us to host up to 10 of our clients within the platform, and gives us the ability to understand their SEO optimization scores. We're able to optimize our clients' web pages based on highly searched keywords and ensure that their title tags, meta descriptions, h1 headings, URLs, and image alt attributes all feature the keyword. Being able to conduct in-depth keyword research allows us to ensure that our clients' audience is finding their site as a reputable source of information/services/products. What they dislike: Occasionally, the site will kick me out randomly and I'll receive a 404 error. Another issue we've run into is that Moz will not pick up changes I've made to our clients' sites. This could either be a caching issue or an issue with the site crawlers.

Easiest SEO Tool for Overall Needs

What they like: As a nonprofit, we needed something simple to track rankings, do keyword research, monitor and forward technical issues, and keep an eye on competitors. This is the most straightforward tool we found, and has room for colleagues to grow and explore SEO as needed. The weekly update emails are the best and a good reminder for our team to check up on rankings and possible issues. What they dislike: I think we probably don't take advantage of as many features as we could, not having a dedicated SEO colleague, but that is no fault of Moz Pro.

Quick Dashboard for Multiple Sites

What they like: I like the dashboards for quick end of month, quarter and yearly reporting across all of our sites. I also appreciate the critical alerts and lists of page improvements. As a really lean team, that lets us triage where to spend our time and more than once has flagged issues that we weren't aware of before they became bigger problems. What they dislike: The only thing I dislike is that I never have time to implement all of the suggestions in a more timely manner. I have to let some fires burn while we address other things.

Moz is Awesome For Many Reason

What they like: They have the best tools in the industry and they provide only top-notch content. They are the biggest authority in the internet marketing industry and because of that, they are able to attract the smartest marketing folks to share their own tips and experiences with the community. Moz is a non-stop source of education. What they dislike: It would be great if Moz added more functionality to some of their tools, for example Open Site Explorer would be better if it had a historical index like MajesticSEO. I also think that the Fresh Web Explorer tools should have a higher limit than only 10 reports.

Great Resource & Tool Set for SEOs

What they like: The three things I like best: 1) Being able to performance track a specific set of keywords for my company site and that of its competitors with historical reports 2) The array of research tools: Crawl Test Tool, On-page Grader, Open Site Explorer, SEO Toolbar, blog, and question forum 3) Moz Analytics with its intuitive interface integration of the above features, social media, and easy export of data What they dislike: I wouldn't say these are dislikes, but rather opportunities for improvement 1) 5 Campaign limit per account in Moz Analytics 2) 3 competitor sites limit per Campaign 3) Search function on the Moz Blog

Valuable Tool for Website Analysis and SEO Ranking

What they like: Moz Pro is simple to use, giving using the data required to improve on content for best SEo ranking. The Chrome exentsion makes integration easy. The data driven strategies applied by Moz makes its a daily tool for optimizing content to rank high on search engines. Keywords tracking makes the competitor analysis an easy task while assisting in link building process. The support team from Moz is great. The tips shared from the team via email has helped us improve on our content creation with more pages being crawled. What they dislike: The price maybe prohibitive for starters, but worth every coin. The tool requires some time and effort to learn, but once you grasp, it's a bliss working with Moz. On ease of implementation, the reporting functionality is difficult to set up. Besides these, I am happy using Moz and would recommend it anyday.

Great overall SEO management tool that has come a long way

What they like: Keyword research features, competitor analysis & rank tracking work all very well. Used daily it's really effective at managing several websites and campaigns. It's intuitive and easy to use. The ability to ignore flagged issues in the weekly crawls is really good too. What they dislike: I think the link database is lacking compared to other suppliers, and when you compare date ranges in the rank tracking suite sometimes the differences in the numbers (up/down) aren't quite clear enough as to what they mean. Number of "seats" can be an issue if I'm using multiple devices logged into the same account. Integrating Analytics was really tricky. I dislike the range of default pdf reports that it can generate.

A great resource for managing online presence!

What they like: I mainly use it for SERP analysis by keyword and it is the first resource I go to when I need to assess my client's online presence, whether it's to set the benchmark/baseline or check for changes week over week. It is also super helpful to use the keyword suggestions for a website and see where the gaps are. I use it almost daily since it is so user friendly and easy to find what you are looking for. What they dislike: I don't love that the SERP analysis just stops at the first page, I wish there was an option to view more so if we need to check the rankings beyond the first page we have that available with just using an incognito browser window.

An absolute must-have resource for serious SEO!

What they like: For any developer who is serious about Search Engine Optimization, Moz Pro is essential! It provides multiple resources like Domain Authority, Page Authority and Linking Domains that help evaluate the health of a client's website. The link analysis feature give me a competitive edge and allows me to plan a course of action. Without Moz Pro, I would be flying blind. I use these tools daily and really appreciate the easy access to actionable intelligence. The information I get is timely and makes my strategies easy to integrate. Customer support is really good and helps me implement my plans. What they dislike: Frankly, I would like to get fewer promotional emails.

Great marriage between powerful analytics and affordable price point

What they like: It's a terrific combination of features that I find both more affordable and easier to use than competitors such as SemRush. This is especially the case when it comes to setting up keywords across different locations, and if you want to expand certain quotes (such as number of keywords or number of campaigns) without upgrading to the next major tier, they make it very easy for you to do that. Customer support is responsive as well. What they dislike: It took me some time to figure out how to set up custom reports, and setting up Moz Local isn't as intuitive as I would like, but support was able to help me with both of these.

Moz Pro is one of the most comprehensive and user-friendly platforms out there

What they like: The keyword research tool is particularly impressive, providing detailed keyword suggestions along with useful metrics like search volume and keyword difficulty. This has been invaluable in refining my SEO strategies. It automatically crawls your site, identifying issues that could be affecting your search engine ranking, such as duplicate content, missing titles, or broken links. The insights provided are actionable and clear, making it easy to prioritize and address website issues. What they dislike: The pricing can be a bit steep for small businesses or solo practitioners, especially when compared to some other tools with similar functionalities. Also, while it provides a vast amount of data, the interface can occasionally feel overwhelming to new users.

A great tool for monitoring your digital footprint

What they like: We use Moz Pro to monitor keywords, competitors, and domain authority. It's super easy to use and is a way of measuring something that's traditionally been very difficult to quantify. They are always adding new tools and there is a wealth of insights to be gained from taking a deep dive, especially into their keyword tools. I also love the campaign monitoring to keep track of SEO-impacting errors that are affecting my site. Without Moz, these errors accumulate invisibly which can affect SEO. What they dislike: I wish there was a function to look back in time further to see what the keywords and domain authority were historically so I don't have to spend so much time measuring and recording,

Very Happy With The Results

What they like: I like how they can give a data of any website's DA (Domain authority) & PA (Page authority) it helps us very much to track our progress Also helps in checking our competitors Website Reputation i will simply recommend it to anyone Totally liked it there Customer Support facilities they respond very fast and Ease of implementation even it is very ease to use although it won't crash like other extension there Frequency of Use and Ease of Integration is very good. What they dislike: I did'nt dislike but yess if it is possible so please improve your UI i mean how it is showing DA PA bcz i guess some changes make it interesting for old users like me lol

Great Platform for Really Deep Diving Into Your Digital Search Presence!

What they like: The keyword location options within MOZ have been very helpful for us in figuring out which surrounding towns we have a dominant search presence in, and which towns we can improve our presence in. The on-page recommendations for optimizations help us improve the searchability of our website to gain more visibility, especially in the towns we are targeting. What they dislike: There are not many things in particular that I dislike about MOZ but I definitely wish I had the option to analyze more competitors' performance than just three! I also struggled a little bit with the accuracy of SERP features (MOZ dashboard saying we were not showing up for certain searches when we actually were, etc.) but I just got the email about the new SERP update and I'm excited to see how it works! Additionally, I wish it were a little bit easier to see keyword suggestions and trending searches but I usually just pull those from Google Search Console.

Great Tool For Marketing - keep track and developing strategies

What they like: Easy to use and straightforward. Set up is quick and integration to Google Analytics simple. Provides a wealth of (useful) information and being able to monitor yourself against competition is great. Highlights the areas to address and also the insights are useful. What they dislike: there is not a lot i dislike but if I had to say something then the number of campaigns on the account is limited at just 5 without upgrading - also the cap of the number of terms feels a bit low at times especially for long tail campaigns - makes you think creatively!

Drive your new Customer to website with MOZ pro

What they like: Moz is best for all marketers and for SEO professionals for rank up websites drive traffic to website generate leads. tools I like in Moz pro are. 1- keyword explorer finds the target keyword doing keyword research for website and blog. 2-research by the site identify the top ranking keywords 3-generate thousand of link opportunities for your website 4-deep crawl your website to find issues on the website 5-analyze site based on most valuable pages What they dislike: Moz is best for the marketing Team only one dislike price is too high

Moz Crawl

What they like: -It's easy to use. -When I have time, I really enjoy watching/listening/reading the WhiteBoardFridays. What they dislike: - That you can't view crawl data after 1 week or create historical reports. You kind of lose track of the progress you're making on your website when you can only see information about the last week. It would be great to have historical data for as long as you're a member. - That when you export critical crawler issues, it doesn't include the referring URL in the export. - That you can't remove or exclude certain crawled links from being indexed on your site.

Great tool for marketing Moz Pro

What they like: Moz Pro keyword explorer 1 with this tool we easily find keywords related to your niche to ranking helping us target the right keywords to creating custom reports. Also, we can find out your competitor's top keywords. on which they are ranking Link explorer: 2- we can find a new link opportunity with the link explorer tool easily find the high Domain authority link 3- easily crawl and audit the sites to find the harmful issues of websites and fix them What they dislike: Pricing is too high for small companies and for startups.

I've used Moz at three jobs in a row now - love it

What they like: This is a terrific way to track SEO performance, to find keywords, to get information on which of your pages are failing the "optimized" test, your domain authority etc. It's really worth the $199/month we pay for it - I've found that my search terms always do much better once Moz crawls my pages and makes suggestions. What they dislike: The layout of some of the features can be a little strange at times. Like any software, it takes a little clicking around to totally figure it out.

Easy to navigate, great features

What they like: I’ve used Moz Pro for about six years or so. While I have access to multiple paid and professional SEO and keyword tools, I always default to using Moz Pro. It has the features I need (competitor analytics, keyword volume, technical audit, on page audit, backlink profile). The cost is competitive. If I had to choose only one tool, it would be Moz Pro. What they dislike: It can get pricy to add keywords to the plan. This is good in a way that it keeps my team focused on the keywords that matter to us and our clients.

SEO Tool with good Cost-Benefit Ratio

What they like: MOZ is great for the basic SEO requirements like tracking your rankings, monitor technical issues or keyword research. You get weekly ranking updates, usually at monday. You can check the currents SERPs in detail, looking at your ranking history and discover interesting opportunities, like all the different SERP Features for your tracked keywords (featured snippets, image packs, reviews, videos, knowledge cards, related questions etc). For the keyword research the keyword explorer is doing a great job. You get a lot of keyword suggestions, which you can filter by relevance or search volume as well. One big benefit is the moz difficulty score. The higher this score, the harder it is to rank for the keywords. Over time you get a pretty good feeling for which difficulties it makes sense to write content, which ones will need some more "offpage efforts" or for which keywords it makes just no sense to create content at all, because the competition is just too high. What they dislike: For offpage SEO I would prefer other tools, as MOZ has not the deepest crawl deepth, but they got definitely better on this in last years.

Moz Pro is for serious SEOs who want results.

What they like: Moz Analytics are great for tracking SEO campaign performance and comparing it to your closest competitors. The keyword research tools are invaluable to finding the best keywords with the highest search volumes for maximum impact. The onpage grader works really well to help SEOs understand how pages should be optimized for higher search visibility in search results. All of my campaigns have increased rankings and search volumes due to the SEO tools in Moz Pro. What they dislike: The link building section has much to be desired. Not very useful. Some of the crawl errors show incorrect data but can be useful to a degree. I wish Moz Pro had a PR outreach tool to allow SEOs to reach authors, editors, and news publishers for content pitches to build solid backlinks rather than just looking at backlinks. The learning area doesn't really explain how to build backlinks.

One of the best to succeed in SEO

What they like: First of all the Moz bar is just amazing. I can check any website's links, spam score, and page authority which helps me analyze the competitor's site. Second and my favorite is the backlinks metric, it's very easy to analyze and gives very accurate data than the other tools I have used. I also Like how I can check top-ranking keywords and top pages of websites and their traffic as it's one of the most important things to analyze in SEO. Another favorite feature is the on-demand crawl that lets quickly send out a report about technical errors on site. What they dislike: I think the site audit feature needs a little work. I have better site audits with different tools. If they improved the overall site audit feature then it will be the best tool out there in my personal opinion

Comprehensive SEO Software To Grow Keywords Ranking And Backlinking

What they like: Moz Pro is the complete SEO software solution for businesses of all sizes. With Moz Pro, We can get detailed insights into our business website's performance metrics, keyword rankings, backlink queries, and more. Additionally, Moz Pro provides on page grader reports and report templates to help stay on top of our SEO competitors. It is the leading SEO software that provides all the necessary tools for website owners and SEO professionals to optimize websites and improve search engine rankings. What they dislike: The Speed Crawl feature is perfect for those who want to get their hands dirty with some competitive research. This is a great way to monitor the progress of an SEO campaign and make sure that Moz Pro software is doing a good job.

Moz Pro - The Best SEO Tool That Helps Me All The Time

What they like: As an SEO Specialist, Moz Pro is a necessity for me. I always use Moz Pro for my various SEO needs, but the main thing that I like about it is keyword research and link analysis. Moz Pro gives us enormous opportunities by comparing various parameters and giving suggestions which lead to the high ranking of the website. With the suggestions given by Moz Pro, I have witnessed high rankings on the search engine results page and high CTR. What they dislike: Even though I like and use Moz Pro every day, there are few things that I dislike about the tool. They are limitations on crawls and keyword tracking. Another drawback is that it is also difficult to set up and customize reporting functionality.

Analyze and track your web impact with this great SEO platform.

What they like: One of the things that I really liked to use this tool was the Analytics panel, which serves as the center of the application, through this panel we can connect to a Google Analytics account, thus opening up a range of very interesting functionalities and important for SEO software like this. Provide features such as delivering traffic data from your websites, tracking keywords of your interest, knowing the position your website occupies with respect to keywords that are of your concern. What they dislike: There are several problems with some of the functionalities offered by the program, giving operating problems days in a row, so MOZ should examine more thoroughly the correct performance of tools such as the rank tracker, since a pro version of any software should work perfectly and without problems as serious as the full stop of functionalities that come to extend for days even. Subscription is necessary to be able to use certain features that in other similar tools are present in their free versions.

The best all-round SEO Software

What they like: Moz's Keyword analysis tool and link analysis are both excellent and thorough. The site crawl function has also been instrumental in helping us identify and clean up website problems. Moz's Keyword explorer is also incredible. Building campaigns and exploring areas where you can be successful is straightforward and really helps create a vision for future SEO plans. What they dislike: Sometimes I find navigating around the tool to be a bit confusing, things aren't always where you expect them to be. They also give suggestions for "fixing" your problems that could be much more detailed and targeted at the issue you are experiencing. Sometimes the help is not relevant or just missing some vital information for addressing your issue.

Moz pro the best SEO tool

What they like: Allows website crawling and detects duplicate content. You can access its extensive knowledge base through the Moz Pro control panel whenever you need it. Rand Fishkin's videos will explain the function of the function. This ensures that you are always learning something new when using the platform. You will be asked to enter 3 competitor websites when setting up the campaign. This feature is very useful as it allows you to monitor the progress of your campaign. What they dislike: This dashboard contains several tools that don't integrate with one another. You can add the same keywords or the same website to several different places on the dashboard. It seems like it should already know these things...

Good tracking tool and helps you learn SEO as you use it

What they like: There are few area's that I use the most often and find useful. The first one is the page grading system that allows you to see how a given page is graded for a specific search term. It also provides suggestions on how to improve the page, which allows you to learn best practices quickly. Second, I find the weekly reports on SERP numbers for all your keywords very useful. It allows me to quickly see improvements to SERP rankings and also see the results. Last, I use the reports that monitor links to keep track of how we are doing with link building. Since PageRank seems to be a lagging indicator, The MozRank metrics have been helpful to see the benefits of our campaigns in more "real time". What they dislike: It doesn't cover the whole SEO process yet. For example, I still go outside the tool to determine keyword popularity and relevance. In addition, I don't like that you have to wait a week to see the impact of your changes...especially if you are trying to eliminate crawl errors.

A great tool with a lot of valuable data

What they like: Moz lets you set up keyword groups, and tracks your google rank for those keywords at the individual and summary level. The tool offers a well designed and useful dashboard that gives you the basic information at a glance about how your campaigns are doing. You can then click to drill in to get the details. Another useful feature is that Moz also allows you to define your competitors so that you can benchmark yourself against them. What they dislike: Moz can be expensive, and the number of keywords that you can track is limited by which plan you are on. The tool provides a lot of good information, however it is not as robust as certain other sources (i.e. the back links do not show a complete picture but can give you a general trend).

A great resource for inbound marketers

What they like: I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking. The analytics and results that Moz provides are very detailed and helpful. It's easy to spend an hour every week making sure we're as optimized as possible. I also love that Moz tells me what I need to fix to optimize our SEO results. It's easy to find pages with broken links now. What they dislike: These seems like something silly to complain about, but I almost feel like Moz has too many great features. They're all useful features, but it took me a while to figure out all of its functionality when we first got started. Once I figured it out though, it's been a lifesaver.

Moz Pro makes my job easy :)

What they like: I love using Moz Pro. The product is great for someone managing several clients and accounts. This tool allows me to gain insight on website traffic, traffic acquisition, and SEO rankings. I have several clients that are concerned with their SEO and using Moz Keyword Ranker allows me to track keywords over time. It also allows me to "grade" the content on each page and see how effective keywords are being utilized. What they dislike: Unfortunately, Moz Pro just announced that they will be discontinuing the social media integration aspect of the software. I used this in order to track social media traffic and report on site traffic that was acquired from social media. Though I have other tools that will help me with this, using this feature in Moz was nice because it collected all the social data in one place. This feature will definitely be missed.

MOZ, the ideal tool for inbound marketing

What they like: Moz currently represents one of the best alternatives for marketing. This platform provides several specialized tools to improve and create marketing strategies that will help position and improve your content writing, including choosing topics to write about and develop. Moz will also help you to improve and optimize your social network strategies; in short, there are many possibilities that this tool offers you to improve your marketing projects. The power of MOZ is rooted in a set of tools that I highly recommend: MozBar: It is an extension available for Google Chrome, which helps you to evaluate the domain authority and the page authority; this information is essential to improve our web project. Keyword difficulty: Gives you information about the difficulty of positioning keywords, and is one of MOZ's strong points. Crawl test: This tool is designed for SEO practices and allows you to structurally and technically scan a website to determine the quality of all aspects related to search engine positioning. With this tool, you can evaluate the titles, headers, goals, duplicate content, and structure of a website. Open Site Explorer MOZ: This tool available in MOZ allows you to analyze the links of your website, including the links of your competitors, which gives you a competitive advantage because you can analyze the link profile of your project. What they dislike: The tools available in MOZ can be complex to use; they are not designed for beginners. Sometimes, navigability can be uncomfortable because of the large amount of information it shows, so if you are going to use this tool, you should study first. It can also be expensive for some small projects that want to scale and improve their sites.

Moz Pro Streamlines SEO

What they like: A lot of people approach SEO like it is magic or that if you just cheat well enough - you'll show up first in the search engines. This isn't true, particularly with all of the intelligent updates Google has made over the years. The simple fact is that SEO is a methodical process and Moz Pro helps keep that process in sight. I love how simple it is to track keyword performance, to see your pages are ranking - and how well SEO has been implemented - and tons of other features. Moz Pro takes what could be a complicated system to implement and twists it into something that is simple. What they dislike: The only thing I don't like is how tracked keywords count as an additional keyword for each location you track that keyword. For some accounts we manage, the keywords being tracked can add up quick if they have a couple locations and upgrading the account might not fit the company's size.

Fantastic for organizing campaigns and developing key words

What they like: I LOVE the keyword optimizer. I use it every single day in developing keywords for individual articles as well as whole-site keywords that we are trying to focus on. I use the "Suggested KeyWord" and ability to sort them by average number of searches every time and always learn a new key word that I would not have thought to try to rank for. I also love Moz' daily and weekly videos. They are incredibly helpful. What they dislike: I wish that there was a way to compare keywords for an individual post without having to add them to a campaign. I am often looking for small keywords for articles that don't merit a full "campaign level" of research, but do require a bit of searching and comparing to find keywords. A simple "compare keywords" selection option would be fabulous.

Mozpro is robust SEO & backlinking tool

What they like: I like mozpro tool because it helps our team to run onpage audit on website and identify crawling issues on the website and resolve them. Also using this tool, we can find the keywords for which our website ranking and improve them. Also, this tool is best for local SEO. One more thing that I would like to add about this tool is that it help us to check our Domain authority and link profile that help us to evaluate our SEO efforts What they dislike: One thing I dislike about this tool is that the competitor analysis feature of this tool is not as strong as it should have to be

Love Using Moz Pro with Our Clients

What they like: I like that it is easy to use. The menu on the left hand side shows me exactly what I need to click on to get the information that I need. I use Moz Pro on a weekly basis. It allows me to check on each of my clients' websites and how they are ranking. I also love that there are so many other features, like the ability to see what keywords competitors are ranking for and the ability to do keyword research What they dislike: The downside of using MozPro is that there is so much information, it takes a little bit of time to sort through it.

Moz is Perfect Lightweight Tool for SEO

What they like: Moz is intuitive, easy to learn but has in depth metrics for experienced marketers. We've found it to be extremely helpful in launching new products and go to market strategies. It has also been very helpful in identifying competitor strategies. What they dislike: It's not as powerful as other SEO and SERP tools on the market. It doesn't crawl as frequently as others. Moz has also been known to alter their algorithm and completely ruin your historical data. I have been using them for 4 years and this has happened twice.

Phenomenal tool for SEO, Content Marketing, and Link Analysis

What they like: Keyword explorer by far is the best feature in the Moz Pro suite. Love that they're getting back to SEO as their main focus. The new site crawl feature is pretty cool too, but I'd prefer more robust options like Screaming Frog for that, What they dislike: Rank tracker needs a refresh ASAP. You can only track 50 keywords at a time depending on your plan, which should be way more. Moz bar chrome extension is extremely buggy sometimes too, but can be effective for quickly identifying metrics.

For Digital PR purposes, Moz is a key tool in my toolbox

What they like: I love the ability to check domain authority scores and compare keyword rankings on SERPs. The ability to compare to competitors is especially important when evaluating the performance of a report we promoted compared to a similar report promoted by others. I use the tool regularly. What they dislike: I wish the tool offered a historical view of domain authority scores and keyword SERP rankings. If I could go back in time and see the progress we made, that would make it easier to show results progressively over time.

A premium SEO insights tool, that offers almost everything you could ask for in one tool

What they like: The best thing about Moz is how complete it is. It has tools to begin a campaign (like keyword research or backlink figures) or information to monitor or improve rankings (ranking positions and visibility). I really like not needing to navigate to different tools constantly. What they dislike: It is quite an expensive tool, and while I believe it is worth it, this won't suit the budget of some companies. Also, with so many functions on offer, it's easy to get overloaded. It would be helpful if Moz promoted some as places to start for certain problems

Moz Pro is a Great Beginner SEO Tool

What they like: It lists all the kinds of crawler issues that are common on accounts, such as missing H1 tags, meta descriptions, etc. It gives you an overview of what to look out for and also steps to fix it, maintaining a good tracking system for SEO issues. What they dislike: It is not the best for agency, I feel like it was originally designed for 1 account only. The capacity 25/25 is small and keyword usage can become difficult when you're spreading them thin between all 25.

Moz Pro: Intuitive, Essential, and Effortless

What they like: I really appreciate how intuitive Moz Pro is, allowing me to dive straight into creating effective SEO strategies without needing training. The keyword research tool is indispensable, offering valuable keyword suggestions and competitive analysis insights. Its price competitiveness, combined with its simplicity and effectiveness, makes it a key tool in my work. What they dislike: Sometimes I find it hard to find what I am looking for if I haven't used the tool in a while.

Power SEO Tool that is easy to start and grow on

What they like: Moz is easy to use as a novice to the SEO world. It steps you through the basics and provides helpful tools and capabilities as you get more familiar with the full suite. I appreciate the helpful hints on optimizing my sites and being able to run checks on keywords, etc. What they dislike: I wish there was a way to provide continuity when migrating a site to a new domain. Having to start over is not ideal, but at least the previous information can be archived for reference.

Great for tracking specific pages, getting quick result son domain authority

What they like: I really like Moz Pro's rank tracker because it quickly gives me up-to-date information about where my articles are ranking in Google search results. Moz Pro has also been an indispensible asset in determining the page authority/domain authority of other sites that I can contribute to. What they dislike: The main drawback to Moz is how slowly it catalogs inbound links from other sites. Links to our site have been published for months and Moz has yet to recognize them. While it's a great tool for knowing your DA, I think it lags behind in cataloging links.

Very Accurate and Flexible

What they like: Name brand is trusted by clients versus more niche solutions that might open the door to questioning the reports. Flexibility of multiple engines per client/report is awesome. It's extremely easy to add new accounts and the archive feature is handy as clients come and go. Site audit will occasionally catch things I would have otherwise missed which is awesome. What they dislike: Report PDFs never look polished and could be improved. Some of the charts could use a redesign and more clarity on what they're showing. The onpage suggestions still have a ways to go before I'd consider this a primary tool for performing SEO.

Moz is the standard for website SEO optimization.

What they like: Moz consists of a variety of tools, but the tools I have found the most useful are their Open Site Explorer for competitive SEO analysis and their page keyword grader for improving the page rank of each page individually. What they dislike: While Moz is great at SEO analysis, they still have a bit of a ways to come for Social and Website analytics. Most of what they offer as far as an analytics dashboard is from data pulled from your own Google Analytics (GA) account, but without the ability to dive as deep as you would be able to in GA.

Very clear data and easily shared with clients.

What they like: Moz provides a very balanced offering of local listings data compiled into one place where I feel confident I'm in tune with my customer's local presence. This info is provided in a way where I need little to no 'massaging' to present to my clients. What they dislike: With any tools there can be more data provided. In Moz Local's case I'd like to see even more local directories provided so I don't need to use other resources. I understand the limitations at hand and fully expect they are working on providing the most up to date and important local listings.

Easy to Use for All Marketing Experience Levels!

What they like: The entire platform is very easy to use. From clickable dashboards, to helpful articles to suggestions! I love that you can also build out custom reporting/schedules to have automatically sent to the right people in your business. What they dislike: I do however wish there was one single curriculum to train a new hire on the software. there is training but it's not all housed in the same course.

The best SEO tool in the market

What they like: Moz Pro has everything you need under its hood! My favorite tools to use are: Keyword Explorer, Link Explorer and Rank Tracker. The Link Explorer is fairly new but its great to keep track of your link health and to keep tabs on your DA against your competition. What they dislike: The only thing i could say was a bit negative is that it could be overwhelming. There is a lot of data and sometimes it isn't clear what I'm looking at. They do have a chat feature though that can help you with any questions you may have.

Helpful tool for site evaluation

What they like: Combined the tools provide a lot of data for evaluating the health of a site. I also use the comparison tools to investigate what makes various sites stand out in the search results. I use the Moz toolbar on a daily basis to get a quick evaluation of a site's authority and engagement when doing web searches. What they dislike: It's an enterprise tool and priced accordingly. While it's invaluable for an agency, it's priced a bit too high for a small business owner who needs to evaluate mainly their own website or the sites of their close competitors.

Moz Pro SEO Tool Review

What they like: It has the some of the best features compared to other SEO tools. Features such as rank checker, domain overview, competitive research, link research, etc. are very handy for an SEM Specialist. It is very easy to use and implement. As an SEM specialist, I use it frequently and almost daily. What they dislike: There is nothing to dislike. It is one of the best SEO tools.

Good Tool For Tracking Website Ranking

What they like: Moz is a great tool to track your ranking by analyzing your backlinks, ranking keywords etc. It is a basic tool to track website performance. Its keyword explorer is good to find new keywords. Its biggest benefits is the keyword difficulty report. Moz is very good for basic SEO of your website. It helps in on-page SEO of your website. For its better functionalities and easy to use interface I like it. What they dislike: Its Good for SEO, not the best, for proper SEO I like to use other tools along with this tool.

Best tool out there for SEO

What they like: I love how easy it is to see where we're tracking with our keywords, how we compare to competitors, and the keyword research functionality has been a lifesaver when deciding on which keywords to use in our content! What they dislike: There really isn't anything I don't like. The only thing I could think of is having more of an onboarding process when becoming a new customer AND having someone (a real human) check in periodically to see if customers have any questions. There are so many features within Moz, it's hard for me to learn how to use them all :)

All in one product that boosts our clients online visibility

What they like: What I like best about Moz is it incorporates a lot of different features to help my clients websites that are important for gaining visibility online. Whether I need to research new keywords, explore back linking, or manage online NAP data and respond to reviews, Moz has it all. Also their customer support is exceptional! What they dislike: Unless I am unaware of a feature, a downside is, I still feel like I need to go and use googles keyword tool to explore more keywords that my business could rank for.

Love the indepth reviews of websites that Moz gives!

What they like: My favorite thing that moz offers is the old crawl test tool. The crawl test tool crawls 3000 urls of a website and lets you know details on every page that are very valuable for SEO insights. What they dislike: I don't love that it is so expensive to track keyword rankings across multiple URLs. It is ok if it is just for one company, but if you are an agency, it gets pricey.

Mozpro is an excellent SEO tool for a small company

What they like: We have been using mozpro for keyword research, backlink analyze and finding the onpage crawling issues in our website. What I like best about this tool is that it provides everything related to SEO under one tool. Also, it has so many free tools and educational material that help us to learn a lot about SEO. Also this tool is so simple to use and I like its chorme extension which makes SEO research quite easy What they dislike: I have no issues with this tool and I like this tool

Easy to use and intuitive

What they like: The onboarding process was excellent, great customer support too. The webinars they do are extremely useful and then they also encourage you to have a 121 chat with a member of their team. What they dislike: It'd be great if the platform would be more supportive in terms of providing tips and hints on how to improve the ranking of a keyword and do better than the links which are already ranking in top positions for it.

Great SEO tools and better resources

What they like: Moz's keyword research tools are very handy, as well as the competitor and ranking analytics. We're quickly able to evaluate the status of our SEO efforts with the campaign dashboard and the On-Page Grader is helpful for addressing problem areas. What they dislike: Limited number of competitors is an inconvenience. A few additional features like a site mapping tool would be handy. We've found that while Moz does a lot of things well it's not a complete "one-stop-shop" for all things SEO and additional tools are needed to fill the gaps.

Don't Fly Blind

What they like: Without a tool like Moz Pro, I'd be flying blind in terms of our SEO. There is still some trial and error to maximizing SEO using Moz Pro but I can't imagine how listless I'd be without it? Also, it helps me save time. I am constantly moving from one marketing objective to another throughout the week and Moz helps me make the most of the little time I have to focus on SEO. I love being able to show the boss and board impressive KPIs using Moz data. There is also a lot of instructional support. What they dislike: Yes, Moz is a time-saver but wow, the rabbit holes. Not really a flaw, it's just the nature of the tool.

I love this SEO tool.

What they like: Moz is an apparatus that is anything but difficult to approach for an amateur. While giving propelled usefulness to master clients. As you likely know, Moz puts our a ton of extremely incredible substance. Normally they are incredible at controlling you through the way toward learning Moz, while teaching you by and large SEO principals. I truly feel like I have developed into Moz. What they dislike: I loathe UX and it takes me a great deal to discover what I need inside their dashboard. While their creep list is enormous, it can't be contrasted with Ahrefs' or SEMrush's. This means you won't get the complete picture with regards to inbound links for your sites. The structure language isn't uniform, you'll at times end up lost or worse "Ooops, Sorry, something occurred" message.

SEO Reporting with a Face

What they like: I have to tell you, I've looked at MOZ many times over the years and always went somewhere else. Recently I thought I'd give their 30-day trial another...well...try. I am very impressed with how they have changed their entire layout and how their reporting is done. Their support staff is also quite educated and very helpful. I also like how they are constantly looking to add more features that are actually helpful and not fluff. Spot on for us. What they dislike: Some of the new features can be a bit buggy at times, but not a bad experience, and they let you know when something is new. Reporting can also take longer than some of the other services out there.

The best tool to handle your search engine optimization

What they like: The platform is very easy to use, and comes with fantastic support that will hold your hand through what you are trying to accomplish. Also the newsletter packs a punch. It is so comprehensive and covers all sort of details related to the industry as well as examples of hurdles and solutions from real SEO experts. Harry's webinars are also out of this world. What they dislike: Sometimes i feel the information to be really overwhelming, and needs maybe to be broken down into more sections or more detail. But that is just something i am writing because this section of the review is mandatory. Te information provided is just fine

Very useful tool and insights

What they like: Keyword tracker and website crawl tool. The report identifies any problems with the website and a series of recommendations of what needs fixing. You can also analyse specific pages and MOZ gives them a traffic light grade so you know what you need to do to improve the overall score of that page. What they dislike: The MOZ toolbar is only available for Chrome - need one for Safari! Also, the chromebar is flaky at best. It doesn't always work and you often find yourself refreshing the page for it to bring the metrics in.

Moz Definitely!

What they like: One of the biggest benefits is its robust keyword research/analysis capabilities. You can learn your competitors keyword strategy and identify high performing words/rankings. I also like that they can trouble shoot your SEO tactics, by auditing and pointing out SEO issues. What they dislike: Moz is more entry level/better for those who are busy, managing multiple projects/sites/roles/responsibilities. For expert SEOs/marketers that require a lot of data and pulling out actionable insights, another tool might be more appropriate.

SEO and Website Info in one place

What they like: Moz is great because it crawls your site constantly and gives you the info you need for success. This is from a development side and a content management side. If you need to edit 404 errors it will let you know and will also give you input if you need to beef up content for a targeted keyword. What they dislike: I do wish that Moz Local and Moz Pro were more seamless.

A superb SEO analytics tool

What they like: Does exactly what is says on the tin. No messing around and helps keep your website running smoothly with the best optimisation. From keyword research to backlink opportunities, Moz Pro has got everything you need to boost your SEO. What they dislike: I wish there were more recommendations to our website, as if we could have a feature where MOZ looks at the whole of your website and tells you where links should be featured or how it should be laid out. More insight into the best SEO techniques would be great.

A very capable SEO tool

What they like: First, I completely depend on MoxPro for page and site rankings as they seem to be more dependable compared to other sites. It is an essential tool for finding backlinking opportunities, SEO audits, and keyword ideas. Overall, it becomes an essential part of the marketing tools portfolio that a business needs. What they dislike: For SEO, no product on the market is perfect. We have sites in multiple Asian and European languages and a tool like this has limited capabilities working with languages other than English, especially the Asian ones.

Funny name - Amazing tools

What they like: There are two tools that I am reliant upon - the inbound links checker and the difficulty tool. The IBL checker tells me in great detail what links my clients' competitors are enjoying and in priority order. The difficulty tool tells me on keywords I volunteer, how difficult it would be to rank for the phrase. What they dislike: I am not found of the name - but like that the SEO prefix has been removed. Easier to tell all my colleagues and clients what tools can be found where. Moz.com EASY.

MOZ is a Great Tool for SEO

What they like: Moz Pro helps me the most with SEO research for my client's competitors. It provides me with great reports to send my clients that are better than other platforms I've seen. Keyword tracking is beneficial to help me rank client websites. What they dislike: I think the costs are higher than I'd like to pay and the platform could use some more tools and data where it is lacking compared to other similar services.

Improve Online Visibility of Targeted Keywords For Business

What they like: Tests website to see if it's performing well with Googlebot. Helps To write better content, drive more traffic, and get more leads. Tracks SEO progress over time, Easily know what you're doing right/wrong Compare Moz's SEO tools to find the perfect fit for your business. Local businesses can work on their citations using Moz Local. What they dislike: The keyword lists feature allows you to easily identify keywords for business websites. It is easy to handle and manage website Backlink analysis.

Really helped my SEO strategy

What they like: Moz Pro has been a cornerstone of my SEO work over the past few years. The weekly reports are invaluable as is a number of their different analytical tools. Really enjoy webinars as well. What they dislike: I wish there was a way to see page optimization easier across multiple keywords - like a list.

Excellent Tool That Supplements Your Marketing Efforts

What they like: Moz Pro has been helpful with establishing a starting point for the marketing strategies we put together for our clients, and then validating our proposed tactics. We use these tools for almost every situation, including website audits, keyword research, page optimizations and much more. The information pulled from the reports are insightful and useful, allowing us to save so much time having to gather the same info otherwise. What they dislike: It is a pricey tool, but well worth the investment.

Like a port in a storm

What they like: Where do I start? It's simple: I'd be lost without you, Moz. This is the first and last SEO tool I'll ever use. We get competitive insights, daily rankings information, and even help optimizing our pages for technical and on-page content. What they dislike: Literally nothing. The value is unmatched. If they raised their prices 10x I would probably be okay with that.

Powerful, User-Friendly SEO Platform with Some Imperfections

What they like: MOZ's keyword tracker: The tracking feature is easy to set up, keywords can easily be organized into buckets, and the data MOZ spits out is deep and rich. What they dislike: MOZ's crawler: it's limited to 10,000 randomly chosen pages a month, and you can only limit the crawl by using robots.txt (you can't give the crawler positive instructions).

MOZ is the KING of SEO

What they like: The Moz tools, Moz Local and the community is the best on the Internet. The on-page SEO tool is a great report for both me and my clients. If I questions I can get them answer on the fly. The community on this site is terrific! What they dislike: There isn't much I don't like about the Moz website. They do an excellent job of keeping subscribers up to date and Rand Fishkin (CEO) is always willing to answer questions.

An Essential SEO Tool

What they like: I have been using Moz Pro for at least 15 years. It is a handy SEO tool to help you optimize content and monitor sites. It's easy for monitoring rankings and offers a good local listing management tool. What they dislike: There have not been a lot of new features added so I have to use other tools to accomplish all my SEO needs.

Awesome tool to track your SEO effort

What they like: The best thing I like about Moz is its backlink report, Keyword tracking report, Weekly blog, instant chat support, creating custom reports based on your particular requirement. What they dislike: I have been using Moz since 2016 and not found any feature that I didn't like. In the past, I also have used other paid tools but didn't like much.

An excellent set of tools that really drive the services we can offer our customers

What they like: Personally it would have to be Keyword Explorer tools. They are relatively easy to understand and use but provide valuable insight in a structured format that can be easily navigated. I do also find the Competitive Research excellent, it provides great depth of understanding of competitors and how to outrank them in the SERPS. What they dislike: I know it is easy to say but I don't really have any dislikes. The package does everything I could ever need and more besides. Great work, keep it up

Useful Tool, Easy to Use

What they like: Moz is great for snapshot information. Where pages are, how many are ranked, etc. Campaigns were easy to setup and you can create them in a hierarchy that works. The rank tracker and crawl reports are also helpful in tracking and solving issues for SEO. What they dislike: It is tough to get trending data, and when you export the reports you get a lot more detailed information, but that is not displayed in a visual within the tool.

Keyword Research & Monitoring

What they like: We use MOZ a lot to research new keywords that may result in SEM / SEO opportunities for the organization. MOZ has proven to be a very useful tool monitoring our competitors. What they dislike: The pricing is on the upper end of a support tool. A version for small and medium size businesses should be offered at a discounted price. Because of the broad number of functions the interface is more difficult to use than other options in the marketplace.

A daily tool I use to measure keyword ranking and performance

What they like: We use Moz to track the performance of our keywords over time. We rely heavily on their site audits to check for warnings or errors that might affect our performance in search rankings. Great UI that's easy to use. Great knowledge center for SEO training What they dislike: There's honestly not much I don't like. It would be nice to have a tie-in to Google AdWords to pull in keyword data

Moz has been a game changer for our SEO

What they like: There are several things I like about Moz Pro. The first is that it's easy to use and very intuitive. Secondly, the results are fast and provide detailed reporting that enables us to make better decisions. What they dislike: Every software has some drawbacks. The one minor dislike is that sometimes when choosing a reporting period it seems to be a little glitchy and takes a minute to get the reporting periods correct. Not a big deal but annoying.

Excellent tool

What they like: We use the HubSpot marketing platform and Moz is an excellent support tool for our inbound marketing efforts. Whether it is SEO/keyword/domain authority research, social media research (on our account and others) or for crawling/web issues, Moz is a reliable and market leading product. What they dislike: Lack of customer support - they don't seem to do a lot of outreach. I find their content to be very valuable but would appreciate more webinars on new product features.

Amazingly comprehensive SEO tools

What they like: MOZ combines a great set of tools to track and optimise the SEO efforts for businesses. Our team loves it specially for the ability to build independent campaigns and track its performance against competitor or other parameters we've set. What they dislike: There's very few things we dislike about MOZ, perhaps just some of the features could be a little more intuitive, but in general you can get all the answers you need on support ou blog.

Super Useful and Great Content!

What they like: Moz is a tool that is easy to approach for a newbie. While providing advanced functionality to expert users. As you probably know, Moz puts our a lot of really great content. Naturally they are great at guiding you through the process of learning Moz, while educating you in general SEO principals. I really feel like I have grown into Moz. What they dislike: Moz has a way of sinking their teeth into you with the data they collect. At this point it wouldn't be easy for me to switch to something like Ahrefs, which I have seriously considered. I also find that some of their SERP data is a hair off reality. Nothing crazy, but in a super competitive keyword search it matters if I'm 3rd or 2nd, and moz will sometimes report one to two positions higher or lower than reality.

Incredible, Up-to-Date Insights with a Strong Focus on Education

What they like: The incredible insights and up-to-date algorithm inclusions it takes into account really stand out, especially with how regularly the platform is updated to track, report, and generate optimization recommendations and insights. I also love the strong focus on education. What they dislike: not the strongest integration capabilities with third party and certainly back-office applications

Identify Website Issues

What they like: I like the best about Moz Pro is its website keywords rank tracking feature which is more similar with the ranking which we track on google. It identifies the website issues that occur on website. Its integration with the web analytics tool is quite easy as compared to similar software in market. What they dislike: It goes log out after switching off the pc which is the thing I don't like. Otherwise everything working fine for me.

Easy to use for a beginner. Powerful enough for an expert.

What they like: When I upgraded to Moz Pro, I ran an audit on our site for the first time in quite awhile. It was incredibly insightful. We made many fixes and put a plan together for fixes and improvements. I would not have known about the issues if it weren't for Moz Pro. Plus, very easy to connect with my site. What they dislike: I'd like to have more video training sessions available. As a visual learner, this would help the learning curve. I need reminders to check it more often - frequency of use matters.

Industry Standard

What they like: MOZ is very easy to use without a bunch of fluff, along with its customer support through chat, e-mail, and posts, you will be able to get any question answered. There is no constant upsales from the staff. What they dislike: Not too much to dislike about MOZ. I have had a great experience from the start when I first started learning about SEO. When it comes to keyword research, or page optimization they are pretty good.

Excellent tool for SEO monitoring & optimization

What they like: The keyword explorer tool is great along with their new additions that enable you to better understand what keywords competitors are optimizing. The overall UX of the platform is easy and intuitive. What they dislike: Its hard to call out a specific dislike. Overall i have been very happy with the value we get out of the tool for the price point. One area of improvement could be with the backlink analysis feature.

Fantastic SEO software

What they like: The interface is easy to navigate and the tutorials are easy to follow. Customer service is responsive. What they dislike: The limits on tracked keywords and keyword lists with additional charges. Already pay for a subscription it would be good if they did loyalty discounts.

Moz Has Saved Our Multi-Location Business So Much Time!

What they like: Moz makes it easy to track and monitor your performance across many different touchpoints, including rankings, competitive analysis, page score, domain authority, and more. What they dislike: There isn't much we don't like. I believe there could be more on-page training to help optimize our use of certain tools that we are likely under-utilizing.

A Tried And True SEO Toolbox

What they like: Comprehensive SEO research and tool suite with excellent data sources. Very easy to use and navigate, with many improvements in the pipeline. Super fast and friendly customer support, and perhaps the best learning resources in the industry. What they dislike: Moz does feel a bit dated, and while they are working on developing new products and services to update their tools, sometimes it feels like their emphasis is in the wrong areas.

Helpful for inexperienced SEO managers

What they like: There are a lot of metrics gathered within the dashboard. I try to check in daily, if not weekly to look at the insights provided. The user interface is easy to manage although it can be overwhelming at times. I'm still working through some of the tutorial videos to find my way around. What they dislike: Probably the overwhelming amount of data and not initially knowing what to do with it all. I'm inexperienced with SEO, but it's on my plate for the company. Moz Pro lets me think I'm understanding more than I did before.

Moz Pro is Awesome it Self!

What they like: Moz Pro is one of my favorite tools because I use it frequently. The DA PA statistic makes me more comfortable while doing analysis of my domains, and big applause for their customer support, who is the best ever and always supportive. Moz Pro is very easy to use, and the implementation is great. The features are well enough for me while integration. What they dislike: Nothing to say I dislike, but their charts should be improved in terms of showing data. It will affect my frequency of use.

Nice platform to start

What they like: MOZ is a wonderful platform for SEO as their features to track rankings, keeping a tap on issues, and keyword research. It provides you. You ranking updates per week. by its report you can find opportunities to improve. The feature vwhich I like the most is moz difficulty score. What they dislike: It has low crawl depth and you can not switch to other products after keeping your data in moz.

Moz Pro Review

What they like: This is a great tool, which should be in every SEO specialist arsenal. Makes keyword tracking so much easier. It also helps to identify on page issues faster and provides nice site crawl report. Links Opportunity is another great tool with in the product to find websites, which might get link to your website. What they dislike: Social section could be improved. They didn't have updates for this section for sometime now.

Promoting SEO learning for both professionals and beginners? Sign me up!

What they like: I appreciate how Moz takes the time to break down larger concepts for those who may be interested in learning more about SEO. Its ease of use, coupled with its fantastic and thorough reports, make Moz an essential SEO tool for anyone looking to get the most out of their marketing suite. What they dislike: Minimal complaints here! I can see how price may be an issue for some, but the host of informational resources ultimately makes the cost worth it.

Great resource for small business owner

What they like: The best thing about Moz is it's straightforward organization and actionable items. It's easy to check the report and then make a plan with your web team on how to fix and improve your website. What they dislike: Not a fan of the keyword limits that were implemented but it is what it is.

Great Tool for any level of digital marketer

What they like: My favorite tool is the back link checker. Link building is an important ranking factor and it is important to continue to show growth in a sites link portfolio. What they dislike: Once a week keyword position checking tool. As marketer showing KW positioning improvements is vital to our clients and having weekly reports instead of an ad-hoc tool eliminates flexibility.

Easy to use, intuitive and full of handy insights

What they like: The ability to check any issues across our site really quickly and solve them, especially for SEO work. Also, being able to set up and track keywords is really helpful. What they dislike: Not much I can say here! I always find Moz really easy to use and featuring lots of brilliant options I can utilise in my daily work.

I am a long-time fan of Moz, and its above average UX and UI -makes a big difference.

What they like: I am a long-time fan of Moz, I use it for benchmark reports SEO wise. Most has always had a superior User Interface and User experience and for me, this is critical because it's important the marketing team are all on the same page. We can easily benchmark ourselves against competitors, and unlike other SEO platforms there are not a load of hidden and extra costs. What they dislike: While there are no hidden costs, there is some functionality in other areas ie. social that is better in competitors products.

Helpful Tool

What they like: Ease of reporting, research elements are very thorough and the recommendations come in handy. Using it on daily basis for information mining, keyword research and implementation. Week over week and YTD data is super insightful. What they dislike: A bit pricey - and not a lot of clients understand the value of SEO SaaS

Effective but requires Review

What they like: The keyword reporting capabilities are great. I also use the Open Site Explorer, which now has a new beta version for site metrics that are valuable for SEO data. What they dislike: The platform requires a lot of manual entry and some refining. The date range selector has a mind of its own sometimes and the keyword filtering is a very slow process.

Great Keyword Tools and Campaigns That Deliver

What they like: I really like the keyword list tool, the keyword suggestions tool and also the campaigns. What they dislike: I don't like the way Moz always tries to upgrade you.

A Helpful Tool for SEO

What they like: This is a really great tool for helping to understand keywords and how you can optimize your content for the web. What they dislike: I wish there were more options for B2B customers in terms of reports. It would be great if there were templates made more for people in that field. The templated reports we have now are solid, but something more granular would be beneficial.

Moz is a great tool for SEO

What they like: Moz makes it very easy to understand what needs to be fixed on your site to help your SEO rankings. It also allows you to easily track keywords to see where they rank in search engines. What they dislike: It would be nice if we could monitor more competitors than three to see how we compare in domain authority.

Favorite product

What they like: Moz figures out what their customers and the industry needs for data and manages to stay ahead of the curve. The evolution from the product, which I have been using about since it launched, has continued to meet and exceed my expectations and provide the information I need. What they dislike: The lockdown of the free vs paid tools access (and it changing somewhat often) can be confusing. The ability to have multiple users and be more adaptable for clients who have multiple point people is something I think they are getting better at addressing (and are open to doing).

Moz Pro Puts the Key in Keywords!

What they like: Been working with Moz since the SEO Moz Days - love the keyword explorer and use it regularly and the site crawl functionality, helping identify some of our little issues that affect SEO. What they dislike: I wish it would integrate better with some of the other SEO tools we use, that is a bit frustrating - wish they played in the sandbox better with others.

A Great Platform for SEO.

What they like: The best thing was the SEO Learning center which is a solid plus. In addition, the performance of the free tools made up my mind to go for the pro version and it was totally worth it. What they dislike: I don't have anything at the top of.my head that I don't like although, a suggestion would be to answer the questions in the SEO Learning QA section as soon as possible. Sometimes it takes more time.

Robust, Intuitive and a Great Value

What they like: I really enjoy the Keyword Explorer functionality. It helps us make informed decisions on which keywords to include in blog posts, etc. as opposed to relying on our intuition What they dislike: I've seen better iterations of Moz's Open Site Explorer. It's definitely not bad, but our site has a lot of secure links that Moz can't really analyze.

Moz Pro - All in one SEO tool suite

What they like: SEO insights, MOZ Q&A Forum, 24hr support, link searching, link explorer, all in one SEO tool set, MOZBar premium, keywords research, rank tracking, reporting and more. What they dislike: Pricing that is annually and monthly, user experience

Moz Pro helps drive strategy for our online marketing efforts!

What they like: This tool offers everything! You can track all your keyword rankings, see what pages are ranking, view your website traffic, view your social media performance and more. What they dislike: It's an easy to use tool, but the UX could be a little better. Some of the layouts of the pages could be improved.

Moz Pro: A Deep Dive into Accuracy and Functionality Concerns

What they like: Moz offers an intuitive suite of SEO tools backed by reliable data and comprehensive learning resources, making it an invaluable asset for businesses aiming to enhance their online presence efficiently. Moz has alot of great features like, Efficiency and Time-Saving Comprehensive Tag Analysis Organic Visibility Boost What they dislike: Moz Pro's UI and backlink data fall short of expectations, particularly when juxtaposed with tools like Ahrefs and Google Search Console.

Moz Pro is popular Seo tools. I used some tools and increase my web traffic.

What they like: I get results using some tools are: # Link analysis tools # Keyword Research/ and tracking # SEO Audit #Website Analysis Tools # Back Link Check and Link Building tools What they dislike: The monthly cost is high I think it. and have not found any big issues fo using Moz Pro.

Good SEO tool.

What they like: Incredible for the essential SEO necessities like following your rankings, screen specialized issues or catchphrase inquire about. You get week by week positioning updates, generally at monday. You can check the flows SERPs in detail, taking a gander at your positioning history and find fascinating chances, similar to all the diverse SERP Features for your followed watchwords. simple to approach for a novice. While giving propelled usefulness to master clients. As you likely know, Moz puts our a ton of extremely extraordinary substance. Normally they are extraordinary at directing you through the way toward learning Moz, while teaching you all in all SEO principals. What they dislike: I find that some of their SERP data is a hair off reality

Powerful, cost-effective, and with excellent interface! Ideal for improving your SEO

What they like: The ease of adding websites, creating keyword groups, downloading reports in Excel files, the customer service, and also the SERP tools. What they dislike: Nothing. Maybe, they could add a whiteboard section, to gather data, draw, make notes, etc.

Indispensable to improve organic search leads

What they like: Tracking, reporting, research, and site crawl features. I feel naked without it! What they dislike: It's a dashboard containing several tools that aren't integrated with each other. For instance, you need to add the same keywords and the same site in a couple of different places in the dashboard. Seems like it should know these things already...

Must have tool for Product Marketers

What they like: Moz makes calculating search visibility a snap. You can easily measure the competitive placement of your brand, product and industry keywords to benchmark the effectiveness of your messaging strategy. What they dislike: Reporting functions are somewhat limited. I'd love to have more access to historical data with the ability to refine time segments for various reports.

Moz is a great tool for local SEO. We use it weekly to track client accounts, keyword research, etc.

What they like: Being able to track a client's campaign and getting great insight into client's website. What they dislike: The keyword tool could be more engaging and similar to AHrefs or Semrush.

Very user-friendly SEO tools

What they like: Open Web Explorer, On-Page Grader & Crawl Test all bring valuable insight into what needs to be fixed or tweaked on our web sites. What they dislike: The limitations on the number of campaigns, keywords, etc. They do now offer more costly subscriptions to increase some of the limits, but if you aren't an agency, that

A great tool for analytical insight.

What they like: I love that I'm able to accurately track historical data with Moz, and compile that data in easy to read reports. I'm able to keep data on hand for all of my clients, and easily organize the information. What they dislike: I do wish the navigation was easier and more user-friendly. Overall, this tool is a great weapon to have in your back pocket (especially when working on SEO/SEM for clients).

Comprehensive and informative

What they like: Love the keyword research functionality. It makes it easy to keep track of my keywords and the competition. What they dislike: The fact that keyword lists can't be imported into tracked keywords is annoying, as is the inability to rename tracked keyword labels once created.

A Staple in my Marketing Stack

What they like: Moz Pro is simple, powerful, and easy to use. In my 15+ year marketing career, I've used it in every role and company I've worked for. What they dislike: Moz Pro lacks a bit of depth compared to other tools I've used, such as SEMRush and Screaming Frog, but as an all-in-one tool, it's my go-to.

Perfect for SEO Improvements

What they like: It's simple to find things to fix on the website in an effort to improve keyword ranking and SEO performance for tracked keywords. What they dislike: There is a LOT of data. It's not much of a knock, but there's so much available.

The best SEO tool on the market

What they like: Opensiteexplorer is outstanding for researching and building links/signals and understanding competitor activity and authority. The interface is clean and easy to use and the depth of data is second to none. What they dislike: Larger reports and data pulls sometimes take a while to produce. This has improved in time though.

Positive Experience with Moz Pro

What they like: The features available are sensibly grouped and you do not have to work out what metrics to set up in each category. This makes it easy to use. I have had no trouble implementing filtering and tracking of ranking for example What they dislike: Some features such as basic competitor analysis are not available without upgrading. Integration is expensive

Great dashboards and reporting features

What they like: I love using Moz for reporting on analytics and overall performance. The dashboards are user-friendly and allow me to quickly and easily share important data with customers in a way that they can easily understand. Especially for site-wide audits, I am able to use Moz to pull a site's overall performance and make recommendations for improvement. Rather than having to pull from a bunch of varying platforms I can just turn to Moz as a one-stop shop. What they dislike: Some of the limitations can be a bit annoying, especially concerning the number of keywords you can have per account.

My Go To Software for SEO

What they like: Moz is not only easy to use but generates beautiful reports that we share directly with clients. What they dislike: Local SEO profiles get billed based on when you start, not on a monthly basis.

Must use app for website SEO

What they like: Moz helps us to determine our website Domain Authority on Google. It is a good measure to analyse the website ranking and gives a roadmap of how we could improve. What they dislike: There are limited features on the FREE Plan but the paid plan is affordable.

Easy to Use for All Business Sizes

What they like: I love how you can set templates for different tools and allow for custom reports to be sent. What they dislike: I wish there were intro to Moz Pro courses. I searched for them but couldn't find it. I know there are still many tools we probably are not utilizing correctly.

Great tracking and easy reporting

What they like: How easy is to find tools and get reports to run automatically. What they dislike: I can't see all technical issues on the report at the same time. I need to go in every week to see a new list and be able to fix the issues.

Powerful and easy to use, but fewer competitive insights

What they like: Really great for white-hat SEO. Easy to use and you can see all your data at a glance. Better reporting than other tools like Ahrefs. What they dislike: Compared to Ahrefs, there seems to be less functionality, esp. for competitive insights. However, Moz is much easier to use and the reporting makes up for it. (I'd recommend Ahrefs too though).

Really Helpful for SEO

What they like: keyword ideas tool is really helpful, I love that you can group them together. also love the ease of the on-page grader. What they dislike: dislike the campaign, keyword tracking and limits set by your account level. should be more holistic or allow you to track more.

Mastering Local Keywords

What they like: One of its key features, website rank tracking, is exceptionally powerful for local businesses. This functionality allows users to track page rankings for various keywords on both local and national scales. What they dislike: The interface and wealth of options might require a significant learning curve before users can fully leverage the tool effectively.

Couldn't live without Moz

What they like: I love the easy of use of the software, the fact that Moz is the leader in SEO space and that they are constantly updating their product to bring the newest and best tools to SEO workers everywhere! What they dislike: There is really isn't anything that I truly dislike--there are of course things that I wish the product did better. (Better reporting, more customizable features, etc...) But they have been aggressively updating their product this past year and I have a suspicion that many of these minor issues I have with the product will be fixed or added eventually.

Moz is a fantastic SEO Tool

What they like: I love most of Moz, but the most used feature that I use with Moz is the browser toolbar that can quickly fetch the domains DA, page titles, metas and more. What they dislike: Per the above, there are often times that the dashboard will have a glitch and not load properly if I need to quickly pull DA for a client on a call. This can be frustrating when the toolbar will not load when I need an answer quickly.

Excellent Tool

What they like: The ranking section is great for keyword tracking and viewing where you stand with competitors. What they dislike: The crawlers have issues crawling sites sometimes where I notice otheres tools like SEMrush don't have that issue.

Moz Pro has revolutionized our SEO efforts, providing in-depth analytics, valuable insights.

What they like: What I like best about Moz Pro is its comprehensive suite of SEO tools that offer valuable insights into our website's performance and help us make data-driven decisions to improve our online presence. It's easy to use and also easy to implement. What they dislike: One potential drawback of Moz Pro is its pricing, which may be a bit on the higher side for smaller businesses or individuals with limited budgets.

Helpful in Tracking Marketing Efforts

What they like: It has helpful tools and data points which helps my team track and analyse our SEO strategy. What they dislike: It's not completely integrated into GA4 and has limited competitor tracking.

We don't know what we'd do without MOZ!

What they like: MOZ has helped our company optimize our SEO and our website which has in turn increased our search visibility and has brought us more leads. The detailed reporting, suggestions, competitive research, etc. is invaluable to us. What they dislike: Nothing! We really love everything about it.

Moz pro-awesome!

What they like: I love tracking keywords and showing where we rank. I make changes to pages based on suggestions, and watch our rankings go up! What they dislike: I wish there was a way to get more in-depth with where other links are coming from.

Great SEO, web performance & keyword rank tracking service - all in one!

What they like: MOZ keeps all data and tracking of performance. What they dislike: The amount of keywords to track is too small across all campaigns.

I love Moz, it's a really useful bit of kit.

What they like: I really enjoy the keyword research and rank-tracking What they dislike: I like all aspects, there are plenty of features, it's easy to use, I have always had good customer support. it's a great tool.

Moz Pro is Best SEO tool

What they like: Moz pro help me to improve my website seo ranking in search engine. its help me to do keyword research, link building and also use for website audit. its is very easy to use tool so that everyone can use it. What they dislike: Moz pro is not free its paid service so not everyone can use it.

Great way to track website performance

What they like: You are able to see the backlinks your site gets You can look at your keyword tracking and section it out by town or state and then see the increases and decreases You can compare to your competitors to see how they are doing vs you What they dislike: I’m not a fan of the reporting this site uses I am also not a fan of the backlink tool. It could be updated

Sorting out all your SEO needs

What they like: The website crawler is probably the best invention Moz Pro has created and really helps our business maintain the company website as it automatically scans any errors on a day by day basis. What they dislike: There isn't a lot of data on the keywords used to come to the website. This is mainly down to Google's protection policy but I'd like to see some more options available in terms of related keywords.

The Moz Tools are great for both my Inbound marketing company and my Franchise Clients

What they like: It is really easy to use and have multiple campaigns running. What they dislike: The reporting templates could be a little more advanced with design and customization.

Moz Pro just gets better and better

What they like: I really like the ability to access all the tools, then import new suggestions into the existing campaign. Another great feature is the ability to assign seats to other users. Tools are unmatched with Moz Pro What they dislike: Not being able to restrict a newly assigned user seat to a particular campaign so they can't see all the other campaigns in our account. I think they're working on that though

A great all-round SEO tool

What they like: Moz Pro is good at covering all the right things, covering performance and a view of competitors. Moz Pro is good for taking discovery where you want it to. The dashboard aspect is very helpful What they dislike: Moz Pro doesn't show all of the possibilities and potential of the tool - and how to take better advantage of info.

Excellent SEO Management Software

What they like: Moz Pro is easy to use and set up for projects. Moz's keyword tracking software is an excellent tool for staying up to date on campaign performance. What they dislike: More technical tracking issues would be appreciated.

Best for SEO People

What they like: Moz helps me identify the relevant keywords that target for my article. Moz chrome extension also help me lot to find high Domain authority and Page Authority websites. What they dislike: Every tools or software has something dislike point. For me paid version I don't like atleast budgets plan should be available for newbies.

Moz Pro For The Pros

What they like: Fast, clear, gives good breakdowns and is offered at a great price comparing to other tools in the industry. What they dislike: when you have a big team, it can get expensive quick because you have to pay per seat.

We love MOZ

What they like: Moz Pro has many great features, but admittedly some of the MOZ competitors are better, and you get more for the cost. I love the certifications that comes w the system - the tools, but more importantly, SEM as a whole. MOZ creates experts, not just system users. I appreciate that. I also still believe MOZCON is one of the best conferences, so the discount I get for my MOZ Pro account is great. What they dislike: Lack of customer service. I get your "why" but its not a great experience.

Great Tool For All Levels Of Expertise

What they like: SEOmoz actually came recommended to me by a few different SEO professionals. When I finally signed up, I was very impressed with not only how robust the product is but by how much it taught me. The blog and webinars are a great resource for anyone looking to learn or stay abreast of the latest in SEO. I now check this once a week and the system really helps me guide my content decisions for both myself and my clients. What they dislike: The user interface can be a bit crowded but considering how much data they have to share, that isn't really surprising.

Great tool for website SEO info

What they like: It's quick and easy to find out the Domain Authority and Spam Score for a website What they dislike: The site has been down a few times which can be rather frustrating.

Excellent tool for SEO - even for beginners!

What they like: I love the Moz Pro is constantly monitoring our site and alerting me whenever it finds an error. Even better, Moz Pro walks you through how to correct any errors that it finds. What they dislike: There's a lot of information included in Moz Pro, which can be overwhelming at times. However, the help pages and guides are really great for figuring out where to start.

Useful Tools That Make My Life Easier

What they like: I use Moz pro tools regularly for audits and as a means to check in on the competitive landscape. I find that their tools are intuitive and make it easy for me to get the information I need without fumbling around. What they dislike: I don't have any major complaints I can think of. If anything, just more tools so that I can offload other expenses.

Super clean user interface, helpful optimization recommendations

What they like: Very easy to use and an incredibly intuitive UI/UX. What they dislike: No direct integration with Looker Studio was disappointing, as we use that program for client reporting.

Use daily for various marketing activities and research

What they like: User friendly platform, accurate information and top notch support staff. What they dislike: Open Site Explorer tends to go down often, leaving us needing another way to research.

Used MOZ for about 15 years and I Love it!

What they like: Because I've used it for so long, I do still really like it. After a period where there wasn't a lot of investment in the platform, Moz did start to fall behind the other platforms quite significantly, however the developments they have rolled out over the last year or so have been very good and I do feel the platform is relevant again What they dislike: Sometimes can suffer reliability issues and crawling via dynamic IP's can be problematic

It's got everything I need!

What they like: Easily downloadable reports for my client and easy metrics to track on a monthly basis. What they dislike: I'd love to see some AI integration or other way to analyze site content for SEO improvements.

Best SEO software out there

What they like: I've been using MOZ for nearly 10 years now and I have to say that this is by far the best SEO software. I use it for SEO for my ongoing clients but also for research for new clients who want either PPC or SEO services. It has good research tools What they dislike: I wish it had more tools for ppc research and prediction

MOZ is the best

What they like: I love the campaigns from Moz Pro. They allow me to really understand the level of optimization I've achieved and the weekly nudge helps me to improve on a consistent basis. I also love the keywork research and the fact that I'm part of an uber-smart community of kind, sharing people What they dislike: I wish that the primary keyword results page also showed difficulty.

Moz Review

What they like: On-demand Crawl. Rankings. Reports. Error reports. What they dislike: Buggy Reports. I've had trouble with my Google analytics, connectivity, breaking, and as a result losing historical data.

Gaining valuable insight

What they like: 1. Setting up campaigns with ease 2. Getting automatic emails about issues and insights 3. Benefiting from a great 404 error alert system 4.Using training resources 5. Viewing national AND regional rankings What they dislike: I wish we could enter more competitors for rankings

Love Moz

What they like: Ease of use / intuitive; level of support; suggestions / grading features What they dislike: Data often differs drastically from Google Ads keyword planner in terms of quantity / keywords

Moz Pro is the Best SEO Application on the Market Today

What they like: website crawl error section and the white label reporting What they dislike: I love MOZ Pro! There is nothing bad I can say.

One of the best SEO tools I have ever used

What they like: I like that I can perform competitive research to see where my keywords, rankings, and SEO ideas are lacking next to my competition. What they dislike: There are not many things I dislike about this program.

Great software to help you climb the ranks

What they like: This powerful tool provides you with an audit tool so you can uncover a multitude of issues that could be preventing you from ranking. Also provides insight as to how to fix the issues. What they dislike: Nothing to complain about. If I had to pick one thing it would be more built in PPC tools.

MOZ PRO - very useful tool in a SEM role.

What they like: Easy navigation, multiple views and tools within the interface. Easy and digestible dashboards to share out to stakeholders. What they dislike: There is currently nothing I dislike from this tool. We just recently upgraded to PRO to gather additional information, have our own login and to use for our technical SEO audits and reporting.

Easy to use SEO tool for web novices

What they like: My favorite features are the keyword analysis tool and the page error tool. I love being able to see the steps I need to take to optimize a key word, as well as any new issues that have come up on a web page. I also like being able to compare our SEO to our competitors. What they dislike: Sometimes I wish that there were more detail on how to improve a keyword.

Incredibly happy

What they like: I love the simplicity of the software, and it's basic tools. I enjoy the power of information it provides me, and love checking the ability to check the logic of going for a certain keyword. What they dislike: It's a little pricey for a beginner, at first it could be a lot cheaper for one or two projects/sites.

Moz Review

What they like: Having the flexibility to use Moz to cross check out pre and post go live checks is a blessing. A very easy tool to use and one of the go to's for every situation What they dislike: Lots of tools we don't utilise, lack of understanding

My Favorite SEO Platform

What they like: MozPro’s keyword planning tool has been super helpful in creating keyword strategies for clients, and internally. What they dislike: The only thing I dislike about MozPro is the price. It is a little on the expensive side.

The best SEO research and report tools

What they like: I like the most the Keyword difficulties tools which give a great research for a specific keyword. What they dislike: The price is a little bit high, but get you access to lots of tools :)

The best SEO product on the market

What they like: Open Site Explorer is their top tool which enables a powerful method of looking up link data like PA and DA. I also use Followerwonk frequently for checking social data. What they dislike: Their campaigns aren't totally useful to me, but I wouldn't say I "dislike" them. It is useful comparing competitors, though.

The best tool to evaluate SEO

What they like: I love the way I can see the organic ranking of each page of my website and keep track of my competitors What they dislike: It is not easy to understand the external links

Great Dashboard to track website progress

What they like: Moz is a great tool for businesses to use to track their progress on search engines as well as local results. What they dislike: Things are a bit spread out making it tough sometimes to get to things quickly

MozPro Review

What they like: I use the keyword explorer feature to search for alternate search terms for the terms my colleagues provide me. It gives a lot of options to choose from and provides their search statistics in one place. What they dislike: Sometimes I find that the search stats are not the same as other tools I reference.

Great tool for website analysis after redesign

What they like: This service breaks down any/all the site errors for you, helps you prioritize them, and helps you learn how to fix them. What they dislike: Honestly, nothing. The only issue we had was the reporting was delayed one month due to an issue on their end, but nothing major.

SEO Made easy

What they like: Moz Pro has allowed me to take my site from no where to a top 3 google spot for over 150 key words, it gives me real time feedback on my changes so I can concentrate on the right content What they dislike: There's nothing I dislike about Moz Pro, A great product.

Moz, one of those essential tools

What they like: Moz Pro is a great tool and definitely one of the essentials. You're going to find a lot of usage with Moz and you will also find the help and services to go with it. Moz is one of the biggest SEO resources around, so it's only natural that their own tools are so great to use. Prices are fine, opensite explorer is great, what more do you need? What they dislike: Nothing in particular to pinpoint, it should serve the purpose you seek.

A great tool for monitoring your sites ranking performance

What they like: Actionable insights covering a wide range of SEO optimisation tactics as well as comparisons with competitors sites too What they dislike: The keyword suggestions could be better,

A tool with variety of features!!

What they like: I really like the features of this tool as an agency we have to generate detailed reports that describe the overall performance of the SEO and it helps us and also clients to make data driven decisions from this report. What they dislike: I don't like the cost of this tool. In the market, few competitors of this tool are cheaper than this tool.

Been using Moz Pro for years...

What they like: I've been using it for years...it is very helpful for identifying the key metrics that translate to both traffic and engagement with particular audiences. What they dislike: It would be great if Moz Pro maintained historical data to save having to move the data to spreadsheets to track trends over time.

Been with Moz for 12 years!

What they like: 1 - The on page grader 2 - Link explorer 3 - Keyword explorer What they dislike: Don't really see any downsides. Back when Rand Fishkin ran the show I recommended a sitewide keyword density tool [Google used to have one]. He said great idea, then he was gone

Great tool with a lot of nice features

What they like: Keyword rankings in the campaigns. Visually I like the way it lays them out and the information provided. What they dislike: The learning curve to understanding it. Lack of onboarding.

Used it as a Digital Marketing Manager at BIOTRONIK

What they like: Tool for intuitive and easy to use. You don't really have to have any formal SEO/SEM experience to use it effectively. What they dislike: Nothing really. It's a great tool and I would recommend it to anyone in Marketing/Management.

Great services and even greater team!

What they like: Moz is really useful, mostly if you are a beginner. You understand metrics almost instantly, especially because every section is really well structured and well optimized. What they dislike: I didn't find any. I think it is a really useful software and I will recommend it every time.

Great SEO tool

What they like: Pretty easy to navigate the site and read the results. What they dislike: The page crawls take longer to update data you've corrected, which makes it look like the issue/error wasn't corrected.

Been using MOZ with clients for many years

What they like: MozPro is accessible and easy to use to provide value for clients. What they dislike: MozPro could have more customizable features and better integrations with goal oriented marketing.

Moz Pro FTW!

What they like: I like the OSE index the best because very few other tools out there have their own data like this. Instead of relying on Google SERP scraping or other APIs, Open Site Explorer actually goes out and indexes its own pages, which allows Moz to use proprietary metrics like MozRank. What they dislike: For some reason my Mozbar won't keep me logged-in.

Moz Pro — great resource for keyword tracking and research!

What they like: You can track campaigns over time to see how different keywords have been performing, as well as the overall site. What they dislike: You can only upload a certain number of keywords without having to pay for additional use.

Best SEO back links tool to check competitors website.

What they like: One of the best seo backlinks checker to check competitors backlinks and this helps us to build our website in ranking SERP. What they dislike: Pricing is bit high, better to reduce the coatings to reach many people.

Great set of tools to get quick, actionable insights.

What they like: Moz gives you the data you need you need to make decisions quickly and in digestible ways that allow you to express your reasoning quickly and clearly. What they dislike: While it is great to have so many tools in one location, sometimes it becomes cumbersome to run through each tool one by one.

Data is what drives good websites!!

What they like: I like building campaigns and using the keyword comparisons. I use data from MOZ with all of my clients to build their organic SEO. What they dislike: hmmmm - maybe I can add zip codes ongoing to campaigns instead of having to create new ones

Moz for small business

What they like: Crawl issues I might not otherwise notice. Being able to compare to competitors. What they dislike: Not sure the accuracy on ranking is always the most accurate.

Moz took my SEO offering to the next level

What they like: The tools are all useful, but there are a few I rely on consistently. These are the difficulty tool, open site explorer, and the reporting tools are now hard to live without. What they dislike: In the past sometimes tools have run slow, but in the past year that has improved dramatically.

Comprehensive Digital Marketing/SEO Dashboard

What they like: The intuitive interface and layout gives us a snapshot of all our KPI's along with trend analysis and performance over time which reduces our reporting time and expense. What they dislike: Ability to export and manipulate certain reports

Great Software, Now That They Refucus on Search

What they like: Easy to use, tons of information at my fingertips. Great UX,. and tons of free information. What they dislike: Until recently, the MOZ bar extension for Google Chrome was hit or miss, and often did not work at all. This has been stabilized recently, but was a real problem for a long time.

Best tool for creating SEO reports

What they like: Moz pro has very user friendly interface. Also, we can download reports for CEO-LEVEL. Moz also provides educational content for its user that helps them device proper strategy. What they dislike: Moz pro is expensive as compared to other SEO tools. This needs to be worked upon else users will need to migrate.

Advanced SEO tool

What they like: Extremely great SEO device for connection investigating, checking backlinks of your rival destinations and watchword examination. The new included highlights of Moz professional, for example, on-request creep and one-page grader are likewise stunning. It helps in breaking down your site issues and comprehend it for better positioning. Besides, we can likewise check for our rivals backlinks and subsequently improve our SEO methodology. What they dislike: What I don't care for is that occasionally it doesn't give the inquiry volume of watchwords. What's more, it has a farthest point of URL creeping that ought to be reached out as indicated by its expense (as the apparatus is somewhat exorbitant).

Greet tools

What they like: Like the keyword rankings, keyword research and snippets. What they dislike: Nothing, I like all the tools. I use most of the tools.

I have been using Moz for years on and off. It has always been helpful in creating a better website

What they like: Recommendations and constant scanning with updates about new and resolved issues. What they dislike: A lot of information to sift through but this is more of the time available to dive into the tool.

SEO for Manufacturing

What they like: Being able to plan webpages with the aid of the keyword research tool. What they dislike: Most “flags” are tuned to common consumer-site issues (excessive ads, thin content), not niche manufacturing or dealer networks.

Helpful SEO Resource

What they like: As an agency, I'm able to easily adjust the pricing depending on how many clients I have signed up for SEO services at any time. What they dislike: I do wish it was more direct as to what updates I needed to do and in what order.

Great Industry Updates and easy to use tools

What they like: I like that Moz continues to educate its users on the always changing SEO practices. What they dislike: The analytical reporting can be improved.

Way better than any other platform hands down

What they like: It is easier to use than Semrush and the site has training webinars. What they dislike: nothing as of yet, but I will let you. know if I do.

Insightful tool for UNAP quality

What they like: The link explorer and listing audit tool What they dislike: Greater insight into audit results - what does each section actually mean? What is an optimal score?

Competitor Analysis Made Easy

What they like: Checking PA, DA, spam score, backlinks of competitors and keyword research. What they dislike: In some cases, it is quite slow which needs to be improved.

Great tool for advanced SEO experts

What they like: Ease of use and keyword analysis is pretty good. The overall link building and analysis tool is also decent What they dislike: Nothing that I have come across to dislike about Moz Pro. The pricing can be a bit lower.

My Favorite SEO Software for Content

What they like: Moz is extremely easy to use, provides great data, and has tons of useful features. I also like how many seats are available with a standard membership. What they dislike: I wish the technical SEO evaluations were more robust.

Mom Pro Review

What they like: The quick site audit capability, Moz Pro site bar and suggestions for page optimizations. What they dislike: Sometimes when there is a technical glitch.

Moz is great SEO tool

What they like: I am using this to measure my backlink and on page site SEO. And this tool has proved very useful as using this tool I have really improved the SEO of my website. Moreover, this tool has helped me to perform SEO audit on my website and improved on page & off page SEO efforts What they dislike: This tool has really helped me and as of now I did not find any problems with this tool

MOZ is critical for tracking and getting ahead of competition

What they like: Easy UI in the software, tons of usable data What they dislike: Expensive (but worth it) and part of our yearly budget

Moz has changed the SEO game for our company.

What they like: The best part about Moz is its easy-to-use interface. The first time I jumped into Moz it was easy to navigate and learn. As someone who was new to the SEO game, I was able to catch on quickly. I liked using Moz so much at my previous company that I implemented it at my new one. What they dislike: I cannot think of anything I dislike about Moz.

Great Original SEO tool

What they like: Easy to use interface, good keyword research. What they dislike: Link index and other features are not keeping up with the market.

Easy to get great insights

What they like: The interface is intuitive and the data available allows for actionable insights. What they dislike: Would like to be able to better customize some of the reporting but the out of the box functionality is good as is.

Excellent, great software

What they like: Easy to use interface, data is spot on. Customer support has been great too. What they dislike: Nothing at all, it works well and is priced well

Great for organizing keyword research

What they like: Moz is a great tool for tagging keywords by topic and sales funnel and then monitoring them. What they dislike: Moz still lacks a lot of reports that would be useful/time efficient to have automatically generated.

Analyze Quality Competitor Backlinks

What they like: Moz Pro provide important SEO metrics of a website like DA, PA, spam score that help me to filter quality backlinks of my competitors. What they dislike: Moz Pro is easy to implement and doesn't have downfalls.

Great Service! Have used Moz for Years...

What they like: Moz is a great tool for being able to QUICKLY get a thorough overview of a website's backlink profile and health - and, you can dive deeper as you wish!<br><br>There customer support is also GREAT - always happy to help and resolve queries. What they dislike: Nothing really! They provide a solid tool that works well!

Pro For A Reason

What they like: For checking the spam score, page authority and a deep analysis of the website. It helps me in doing the SEO of the website. What they dislike: I don't have anything to dislike in this software.

One of the best in class all in one SEO tool

What they like: I like the functionality of page optimization, Rank checker, On demand Crawling, and link finding features and also its user experience. What they dislike: there is nothing much dislike about it but in between when we use through web browser it has connectivity issue in some cases

Best SEO Software Available

What they like: Beautiful and easy-to-understand reports. What they dislike: Keyword research is difficult with the current system.

Great way to see SEO details

What they like: I enjoy the level of detail for webpages at the very detailed level. It allows me to pinpoint what is hindering my SEO. What they dislike: There is a learning curve to the software itself and without having the coding knowledge, I'm not sure how to get the service to crawl every page of a site, it has just been crawling a main page while omitting many other pages.

Great Tool and with good support Team

What they like: Lots of features. One of the best in class What they dislike: complex interface Cost is high Need training

MOZ for SEO Off-page competitive analysis

What they like: Moz is an easy to use tool that provides specific results for site links. What they dislike: It would be great to see more graphical and historical data for further analysis.

Great tool to get a 360 picture of your website

What they like: I love being able to see lots of different metrics in one spot, plus being able to do research on others. What they dislike: I havent really found anything that I have disliked

Moz is quite simply part of our marketing work flow, I couldn't succeed without it

What they like: It is simple to use, powerful in features and always improving What they dislike: It is somewhat expensive, but I guess you are getting what you pay for.

I've been using Moz for 12 years for my small digital agency

What they like: It's intuitive and easy to use. I can report on multiple metrics What they dislike: It can sometimes get stuck and you need to refresh.

Love Moz for our SEO needs

What they like: Easy-to-use interface and educational opportunities in Moz Acadamy What they dislike: Easier way to create automated reporting - could be I just need a tour to use it better.

The go to product for SEO and Content Research

What they like: I like the ease of use for basic backlink checking. This is, by far, the best thing about this product. What they dislike: Some of the data, like any tool, has gaps and if you take MOZ as the only results you can miss things.

Fantastic tool, helping you grow your traffic!

What they like: The level of insights given, and a user friendly interface. Hugely helpful for us - we use it every day! What they dislike: Honestly, there's nothing wrong with Moz - it's the perfect platform for us!

Wide variety of easy to use tools

What they like: I chose Moz Pro for my SEO needs because it offers the most for the best price. What they dislike: I wish that their analytics were more robust.

I am very satisfied with Moz Pro and my life got much easier by using their products.

What they like: Their Services and attitude towards their customers. What they dislike: Too much marketing emails to the potential clients.

Simple To Use

What they like: I like the root domain feature when searching links, the ease of use, and the visual breakdowns of the data/information. What they dislike: There really isn't anything that I don't like.

An SEO Specialist's Best Friend

What they like: Simple to set up and the useful data it aggregates for you. What they dislike: The keyword manager tool can get overwhelming depending on the number of keywords you track.

One stop shop for all your SEO needs

What they like: I love the abundance of features that any SEO professional can appreciate. What they dislike: The trackable keyword limit could be higher in the lower price tiers.

Excellent tool for evaluating site performance

What they like: Simple interface. Great customer support. Usable and sharable analytics. What they dislike: Would prefer to be able to view more than just a couple of sites side by side.

Moz Pro

What they like: How easy it is to find, review, and export information. Also how much information is readily available. What they dislike: The site is slightly confusing to navigate when first going to use. Most items are easy to find, but initially it seems a little daunting to find what you need.

Website SEO Tracking

What they like: The campaign features and visual data points What they dislike: Sometimes the site is down or loads slow.

Really enjoy this tool!

What they like: I like this tool a lot for keyword research... Specifically questions or long tail keywords What they dislike: Sometimes I find it difficult to take the next step and explore the data further

The best SEO software available

What they like: Easy to use, accurate data, helpful insights, extremely flexible and has a friendly interface. What they dislike: I haven't found anything that I disliked about it.

Provides great data that turns into actionable insights

What they like: From Moz’s keyword tools to their SEO insights, Moz can provide lots of great analytics to complement GA that can turn into actionable insights for your company. What they dislike: No complaints about Moz Pro. It’s a great tool.

Moz is great!

What they like: Insight into the data from a different perspective than other tools I use. Everything is in one place. The community support. The toolbar. What they dislike: Nothing! It's a great system. We had some issues with setting up our billing but it got straightened out.

Moz 2024 Review

What they like: Ease of use, actionable insights, and constantly updating for improvement. What they dislike: I do find myself wishing that there was a bit more descriptors for when issues are discovered during crawls.

Easy to use

What they like: Super easy to use without any SEO knowledge. Great and easy to understand analytics and metrics What they dislike: Not being able to filter by domain, like by .com or .co.uk

A simple, convenient and fast application.

What they like: A simple, convenient and fast application. What they dislike: Suppose you are using a 3rd part tool. You have to buy moz api.

A key component of your SEO & Analytics Toolkit

What they like: Link research, link profile comparison and domain metrics over time What they dislike: The cost is quite high for what I need to use it for

Easy to Use

What they like: I love Moz and the ease of use it offers. Compared to competitors it is much easier to use. What they dislike: There isn't anything I don't like about Moz.

Integrated is Better

What they like: Being integrated actually boost ranking and visibility with ease of function with the highest quality data that work wonders. Indeed, it is time-saving, conveniently sorting out the work flow. What they dislike: As of now, I have not seen any downside.

Simple to use, provides valuable insights

What they like: The fact that even the fairly uninitiated can use it easily and get to grips quickly What they dislike: It is hard to think of too much to be honest, some previous web skill is useful I suppose but you might expect that

I love Moz, it really helped our business shift to a blue ocean strategy.

What they like: I love searching for keywords and seein their search volume. What they dislike: I wish it would take me to my actual porfile when i log in instead of back to the home page.

MOZ the Best SEO Tool

What they like: I love the backlink feature, that it provides the links. What they dislike: I dislike the campaign overview, it needs to go more in depth.

Keeping Our SEO On Top

What they like: We love Moz Pro for all our SEO needs! It really has helped us keep our rankings on top and a better insight to analytics. What they dislike: I can't say that there's very much of anything I don't like about Moz Pro.

Moz is a great tool

What they like: Being able to track specific keywords, featured snippets and other SERP features What they dislike: The SEO recommendations are generic and not specific

MOZ - SEO for Beginners and Beyond

What they like: I love how clean the interfaces are, as well how useful the different tools are for structuring and measuring your SEO efforts! What they dislike: Nothing I can think of at this time.....

I've been using Moz since 2006, and love it

What they like: The Moz community has always been a happy helpful source of friendly advice and reassurance. What they dislike: for the price i don't think there are any negatives really,

Moz pro is an essential tool

What they like: Moz Pro's insights into new SEO trends and its market-leading tips on new techniques/ways to increase site visibility. What they dislike: Lack of diversity in topics displayed on site

MOZ Pro for SEO

What they like: I love how MOZ Pro gives you access to a ton of different tools to help audit and have a better view of what changes you need to make for your site to be more user-friendly. What they dislike: So far, I have not had any issues with MOZ Pro.

Excellent reporting with an exceptional depth of data

What they like: Breadth of services, ease of implementation, easily customizable reports, great help message board function What they dislike: Few explanations of methodology, lack of HIPAA compliant web analytics integration

Best tool for Seo is Moz only

What they like: Moz is the master tool for seo.we can get any ideas from here in simple words thanks a lot for Moz services.really great masters. see my web site : h ttp://www.digitalcreation.in What they dislike: Nothing to give negative points for Moz tool.

Great job moz

What they like: It's easy to use and intuitive to navigate What they dislike: Needs more educational materials inside of the platform

Solid Insight and Competitive Analysis

What they like: The competitive analysis provides great insight! What they dislike: No complaints. Solid product. Scheduled reviews are great!

Quick Easy Efficient

What they like: Easy to read charts and data relevant to my immediate needs What they dislike: not as thorough as Ahrefs or SEMrush instand live chat is no longer around

Moz makes me look smart.

What they like: I use keyword research all the time because I am a copywriter. What they dislike: I don't know. I don't use most of the functions.

Quick, easy to understand and reasonably priced

What they like: Moz Pro is very reasonably priced compared to competitor products. What they dislike: Moz Pro does not permit the level of granularity required.

Makes our SEO a breeze

What they like: The multiple search engines you can set up so it's not just Google UK, but also Google US and other countries too. What they dislike: After many years of use, I find that there hasn't been many major improvements to the system.

Excellent tool

What they like: Easy to navigate and read the information! Great design What they dislike: The only think I see as challenge for my organization is the pricing model

SEO made easy.

What they like: Instruction videos and articles that accompanied software. What they dislike: Needs better communication about all the features it has to offer.

Great tool for SEO

What they like: Moz is not only the provider of great software tools, but one of the most trusted sources in search performance intelligence. What they dislike: Interface and insights could be tailored a bit more to our specific needs

Great!

What they like: So many features and very easy to use. Can't wait to learn more so I can use it to its full potential. What they dislike: At times too many features and not enough description to understand the information provided.

Moz Analytics

What they like: This Is a really good tool that allows you to have data that Google analytics is actually missing What they dislike: It's a bit expensive. Need to invest a significant amount of time to understand how it works.

Great tool - easy to use and understand

What they like: Simplicity, easy of use and setup. Team can easily interpret the data. What they dislike: Not as much features as some of its rivals (if you even need the extra features)

Must for SEO

What they like: It's a great option as all in one SEO solution for smaller businesses. What they dislike: It's a global platform if they are targeting local business it might be a draw back

The full SEO tool

What they like: It's the best all in one SEO tool and a must for any company What they dislike: Usability isn't great, the Interface. Semrush is more user friendly and easier to use

Moz Pro Details

What they like: Moz Pro is an all-in-one suite of SEO tools offered by Moz, it removes SEO complexity What they dislike: There's nothing to dislike about the Moz Pro

Excellent for SEO

What they like: In depth analysis of competitors and internal websites and pages. What they dislike: I wish there was a Wordpress plugin to help with SEO on different pages.

great tool

What they like: easy to set up and use. clean picture into our site What they dislike: easy to get distracted and have data overload

Wonderful platform!

What they like: Variety of features customer support in depth What they dislike: Some of it can be a big learning curve to learn

Moz Is Great for Monitoring Local Search Trends Across Our Multi-Location Business

What they like: Moz Pro makes it easy to monitor keyword performance across multiple service areas. We manage 35+ physical therapy clinics in a region where local terminology matters, and Moz’s location-specific tracking has been one of the most helpful features. The interface is clean, intuitive, and gives us quick visibility into which keywords are improving, which ones need attention, and how our content is performing over time. We also like the visibility score and SERP feature insights for evaluating the true impact of content beyond just position. What they dislike: The biggest limitation is the 300 keyword cap, especially since local and national versions of the same keyword each count separately. This means we have to prioritize carefully and frequently rotate keywords in and out. The site audits also feel a bit surface-level, sometimes missing known issues. And while backlink tracking exists, it doesn’t feel as deep or actionable as tools like Ahrefs. We also wish there were more integration options with tools like RankMath or WordPress to streamline reporting and automation.

Reliable SEO tool with excellent keyword research and tracking features

What they like: Moz Pro offers one of the most intuitive interfaces in the SEO space, making it easy to navigate even for beginners. The keyword difficulty score is accurate and extremely helpful for prioritizing targets. Rank tracking and site audit reports are clear and actionable, and the link explorer is a great resource for backlink analysis. The real standout is the wealth of educational resources through Moz Blog and Moz Academy, which make it easy to stay updated on SEO best practices. What they dislike: Site crawling can be a bit slow compared to some competitors, and the backlink index isn’t as extensive as tools like Ahrefs or SEMrush.

Great for SEO Insights, Minor Tweaks Needed

What they like: I appreciate Moz Pro's ability to provide a high-level overview of my website's visibility, which is simple enough for someone with basic SEO knowledge to grasp. The search visibility graph and month-over-month changes are particularly helpful. I find the keyword gap analysis tool to be a valuable feature. The competitive pricing and straightforward feature set make it easy to understand and appealing, even if I'm considering buying it for the first time. What they dislike: I find the keyword tracking process to be insufficiently automated, requiring manual input of keywords. It would be more efficient if the product could automatically track and display terms that sites are ranking for. Additionally, the pricing structure is not ideal as keyword tracking is priced in buckets rather than being included in the Moz Pro subscription.

Powerful SEO Tool with Solid Insights, but Room for Improvement

What they like: Moz Pro offers a user-friendly interface with clean data visualizations that make it easy to understand SEO metrics at a glance. The keyword research tool is robust, with keyword difficulty scoring and SERP analysis that help refine targeting strategies. I also appreciate the site crawl feature, which quickly identifies technical SEO issues and offers actionable recommendations. The educational resources, like Moz Academy, are a huge plus for sharpening SEO skills. What they dislike: While Moz Pro is feature-rich, its keyword database sometimes feels smaller compared to competitors, which can limit long-tail keyword opportunities. The rank tracking updates are slower than real-time tools, and some reports lack the level of granularity advanced users might want. The price point can be steep for smaller businesses given these limitations.

Well Rounded SEO Tool

What they like: Moz has the tool kit to cover a wide array of digital marketing needs, from rankings and traffic to competitor analysis it's nice to have all the data in one place. The rank tracking is accurate while I do wish the report ran more frequently. The platform provides good visibility into changes over time and alerts to drops in rankings or technical site issues. Moz is where I spend my Monday mornings reviewing reports and reviewing results. The resources Moz offers for training are unmatched with some of the best SEO training materials in the industry it's easy to train staff and get newer marketers up to speed. Having used Moz off and on for over 10 years it's a tool I come back to time and again as a trusted quality source of truth for digital marketing. What they dislike: I'd love to see more customization in the technical monitoring components and expansion of the writing assistant tools something SEM Rush does very well.

Reliable Tool for SEO

What they like: I really like its organization for various tracked sites, which helps a lot as someone using it at an agency that works with multiple clients. What they dislike: Sometimes data can be a little convoluted or obscured. For example, if something (a keyword, web page, etc) is ranked really low, it's defaulted to having a rank of 51+, and even if that's fine in terms of acknowledging something is a low ranking, it would still be helpful to have a more meaningful number there.

Mostly Positive But With a Few Issues

What they like: Overall, I really like Moz Pro, including the custom ranking reports, keyword analysis, error reporting, and more. I use the program pretty much daily for several of our clients, and it makes us look professional. What they dislike: I've been unable to downgrade my account for some time now and am currently paying $299 per month for this service. Now that I have fewer than ten clients, I should only be charged $179/month according to this page: https://moz.com/products/pro/pricing. I've tried downgrading, but every time I click on "Account and Billing," it generates a 502 error. I also sent a message to their support team last week and have not received a response yet.

MOZ Pro all-in-one SEO suite

What they like: When you use Moz Pro you get all the tools you require for Search Engine Optimisation under one roof so you can coordinate and track your SEO campaign effectively. You can check your DA as you begin and then track if the changes in your SEO are making an impact in the Search engine results page ranking. The Domain Authority metric created by Moz also offers a tool one can use to compare rankings of either their own sites or their competition. What they dislike: The price tag for the suite has a rather steep pricing if you want to get the entire range of options and tools for SEO. Although you do get a free 30-day trial, you can also use the Domain Authority for free but with severely limited results and allowing for limited times you can use the tool in a day. When you use the MozBar browser extension, it will periodically sign you out and then you have to log in again for it to give you the Domain Authority tracking mode. You would think that as I was using it on the same machine and browser, it would just stay logged in.

We use Moz Pro to analyze our SEO marketing strategy.

What they like: Moz Pro offers a great Keyword Explorer tool that allows you to understand all keywords you may or may not use and how easy or difficult they may be to rank for down the line. They are entirely committed to expanded their search phrases and attributes they provide for SEO marketers. What they dislike: Moz is a bit pricey for a smaller business. We pay around $90 a month to have the software available to us. I think Moz is great for SEO companies that would use the tool day after day, but it can be a little steep for a company that is doing their own in-house SEO management.

A good one to have in the box, but I often supplement with other tools too.

What they like: It helps me find links and filter them out by internal/external, follow/nofollow, on what pages of the domain the links are pointing, etc. The feature to find fresh mentions via tweets can be helpful sometimes too, along with brand alerts. What they dislike: Downloading standard or advanced reports requires a few minutes wait up to 10-20 minutes sometimes. I don't know if there are better alternatives. Moz times out / logs me out too frequently. I'll have to log in 2-3 times per work day--why can't the login session last 24 hours? Using the Moz bar actually messes up Gchat/hangouts chat box. It pushes it down, so if I want to use the chat I have to close the bar, which can be annoying.

Great software tool to help track and maintain your website performance.

What they like: I like that the tool is very easy to navigate. I use the rank tracker along with open site explorer, and the keyword explorer on a daily basis. These tool help me make sure that we are building and maintaining SEO ranking with our site. What they dislike: When using the Keyword explorer when you search a keyword there is a section called SERP analysis and this only gives you the info on the first page (about the top 10 ranked pages) I would like to see this be a bit more extensive. I also think that the Rank checker should automatically update the ranks on the keywords you choose in stead of having to manually updated each line daily.

A good tool for monitoring your garden

What they like: The configuration of keyword monitoring reports is easy, and provides valuable ongoing awareness of the performance of our efforts. We use the reports like priority lists, or drive more work where it is needed the most (determined along with other analytics tooling). The professional advice and related industry news is also great. What they dislike: Having to pay additional for any significant API is a bit of a drag. The $500/mo minimum for anything above simple data requests leaves us deciding whether to write an email scraper is just as much cost. I'm sure the large-volume APIs are important for sites that do rapid programmatic variation of content in controlled experimental refinement of SEO rank.

The best and first stop for SEO marketing

What they like: I haven't used them for about a year but I haven't really found a resource on the internet that has all SEO tools & resources all together in one place, their tools are really good for analysing your sites as well as comparing your site with competitors and finding keywords. Also you can ask questions to their experts which is great! What they dislike: Its now costs quite a bit. A year ago I was paying $49/mth now its $99/mth+ But some of the newish tools are quite processor & data intensive so I can understand why the increase in price. A few of the tools you can find for free on the internet but TBH if your just starting out in SEO its a good place to start. Is SEO still as important as it used to be? with Social networks maybe the focus has been reduced a bit on SEO?..

Good SEO Suite, But Doesn't Have Everything

What they like: Moz's Open Site Explorer tool is excellent for getting a quick look at a website and comparing it to others. The Domain Authority metric they've created is the industry standard. They have an excellent community, and great Q+A for Pro Members. They also excel at some specific tools such as their Moz Toolbar, On Page Grader, Keyword Difficulty Tool, and Fresh Web Explorer. What they dislike: Open Site Explorer is not as fast or comprehensive as competitors such as Ahrefs and Majestic SEO. Moz has addressed that they're improving their crawling speed, but it's still too slow. Fresh Web Explorer is cool for links shared on Twitter, but doesn't pick up all fresh links. Their Keyword Difficulty tool would be exponentially better if you could run 100 keywords at once. You'll most likely need to use Moz along with other solutions to get Total SEO Awareness.

Powerful research tools and handy metrics tracking but reporting leaves a lot to be desired

What they like: I really like the competitive research tools. Being able to compare the Top 10 SERPS for any keyword or phrase across domain, page, link, and social metrics is incredibly powerful. The keyword grader is also a quick, handy tool that I use at least a few times a week as quick validation on keyword optimization for a page. I open up a new campaign for every client and track keyword rankings as well. While it is a good general 'pulse check' for rankings, we are finding localization a much bigger factor, and not being able to set a location to track rankings for really stinks. So, for more granular rank tracking we use AuthorityLabs. What they dislike: The reporting mechanism and presentation is nowhere near where it should be to be 'client ready'. We use some of the content and metrics in our reporting, but it would be nice to be able to create a report that could be sent straight to a client. In a lot of cases Raven Tools can handle automated reporting where Moz cannot.

Moz Pro - A Comprehensive SEO Tool with Room for Transparency

What they like: Moz Pro is a robust SEO tool that excels in providing a clear overview of your site’s performance. One of its standout features is the Search Visibility metric, which distills the often overwhelming array of SEO variables into a single, easy-to-understand number. This is particularly beneficial when I need to quickly assess how a site is performing or when I’m communicating with clients who may not be familiar with the nitty-gritty of SEO. Beyond that, Moz Pro offers a suite of tools that cover almost every aspect of core SEO best practices. The Keyword Explorer is particularly useful, providing in-depth insights into keyword difficulty, potential, and search volume. I also appreciate the Link Explorer, which offers a detailed analysis of a site’s backlink profile, helping to identify opportunities for improvement. The on-page optimization suggestions are another highlight, making it easier to identify and address issues that could be affecting search rankings. Additionally, the concise, understandable, and accessible descriptions of each issue identified by the crawler are incredibly useful when communicating with clients. The tool’s user interface is fairly intuitive, and it’s clear that Moz is investing in updating both the tool and the underlying metrics, which is encouraging. What they dislike: While Moz Pro does a great job of simplifying SEO, there are some areas where it falls short. The Search Visibility metric, while useful, sometimes feels like a black box. I often find myself questioning the accuracy of this metric, especially when trying to explain the results to clients. This can be frustrating when clients are looking for clear, tangible results from their investment. Additionally, while the tool offers a comprehensive range of features, some of them feel a bit outdated compared to newer tools on the market. The crawler can be slower and less thorough than I’d like, occasionally missing issues that other tools detect. The site audit tool, while generally good, doesn’t always provide the depth of analysis I need for more complex websites. The custom report builder, despite having a lot of good ideas, is clumsy in execution. It’s easy to “break” a report while editing, and the date functionality, although powerful, is fairly counterintuitive.

Use it daily as part of our SEO journey for the business

What they like: Moz Rank Checker would be one of our daily Gotos. It gives a great insight into where our various print products and ranges sit within the Organic listings, and this dictates a proportion of changes within PPC and Merchant Center ads. What they dislike: The table-based interview that isn't yet Responsive throughout the majority of the Moz site (still as of Sept 2025) is a pain still waiting on the re-engineering whole Sections within their site continually. Our favourite Rank Checker section hasn't reached re-engineering yet, but we're looking forward to the day when their Dev team gets it all finished.

Good, basic tool for SEO and content research

What they like: I was able to get started quickly with Moz, and it's been helpful for keyword research -- it gives us a decent sense of what terms we should and shouldn't be targeting with our content. It's also easy to filter by different types of keyword suggestions, like those in the form of questions or those that don't include your original query term. The interface was also easy to learn. What they dislike: I don't really enjoy their reporting tools. I had a hard time setting them up, and even with Moz's notes / coaching, I'm still not 100 percent sure I did it correctly.

My most used and loved tool because it makes me look smart

What they like: I've been using Moz for YEARS and love its easy report creating and sending, quick and simple to set up a site to track (important for a busy solo consultant), makes me look smart with its competitor research. I use most the most out of all my tools and even kept it during my maternity leave What they dislike: Limited South African specific data - eg competitor keyword data for research etc. No geo specific pricing parity - our South African currency fluctuates so much against the dollar and is really weak which make this a VERY expensive investment for a small business

I’ve used Moz for about 8 years and I’m always impressed with the platforms continued improvement.

What they like: One of the best things about MozPro is the intuitive interface and regular updates, both which make it accessible for both beginners and experienced SEO professionals. What they dislike: The lower-tier plans have restrictions on the amount of data or the number of campaigns you can manage, which can be limiting for users needing more extensive tracking and analysis. Additionally, while Moz Pro does offer competitor analysis, I find it less comprehensive compared to other tools like Ahrefs or SEMrush, especially when it comes to backlink analysis and deeper insights into competitor strategies.

The MOZ Analytics experience

What they like: Moz is definitely a professional tools SEO pros should be using. It provides a clear picture of your digital marketing efforts, My favorite part of this suite is probably analyzing the landing page estimated traffic. it helps to see which pages are a SEO professional should be focusing on. Social monitoring is a nice add-on but I can't say that it really helps me in my day to day. What they dislike: The MOZ ranking tool only evaluates the top 50 keyword positions weekly. A lot of other tools have the ability to do top 100 rankings on a daily basis.

Highly Recommend Moz Pro

What they like: MozPro have alot of features that are highly helpful if you want to improve the ranking of your website. The best feature that I find most helpful is the Monthly Report. One just has to set it up according to the prefrences and bingo every month you recieve a customized report in your email. Not to forget MOZ customer support and user-friendly interface is the driving force behind its popularity. What they dislike: There is nothing to dislike as such but I think MOZ doesnot mention broken links clearly. Also I would like to see a plagiarism tool / AI detection tool while evaluating a website.

THE SEO tool

What they like: Moz is a great tool for our SEO efforts. The keyword research and link analysis features are robust, providing us with actionable insights that have significantly improved our search engine rankings. One of the standout features is the Domain Authority metric, which gives us a clear understanding of our site’s strength and helps us track our progress over time. Additionally, the competitive analysis tools allow us to keep a close eye on our competitors, uncovering opportunities to outrank them in search results. What they dislike: I don't find the interface intuitive and it makes it difficult to navigate, especially for those new to SEO.

Great Tool - Requires Some Technical Understanding of SEO

What they like: I've enjoyed most of the features but the features I like the best/use the most are the site crawl and being able to see all site issues that we can sort/filter by page and status code, the keyword research tool, and link research. Having all issues in one place with the ability to filter them allows us to tackle high-priority site issues first. I also really like the keyword research tool and how the dashboard is laid out with monthly volume, SERP features, difficulty, organic CTR, and priority. This is also very nice to have all in one place. The link research tool is another feature I really like. Before this, we knew the quantity of links to our site but didn't have a good understanding of the quality of links. The quality of links to our site is something that Moz's link research tool has uncovered for our business and our clients. Overall, I really enjoy Moz Pro and the expertise they provide. What they dislike: No tool is perfect, especially when it comes to the amount of data that is being pulled into a tool like Moz. But for someone who doesn't have a good understanding of technical SEO and even some basic web dev understanding, then the data could be overwhelming. I've had people say, "There's a lot of data, but I don't know what to do with it." Moz does have some suggestions for taking actionable steps for marketers/dev teams but I think more training around this would be beneficial to Moz Pro users. Resources section just goes to SEO training but having Moz Pro specific training (maybe it is out there but I haven't seen it) like how to read reports, how to filter and make sense of critical crawler issues, and creating an action plan would help users get the most out of the tool.

The main board is quite complex and difficult to understand at first

What they like: It has a fairly straightforward and simple interface that allows me to carry out in a much more practical and efficient way everything related to the marketing of my company, this has been of great help especially for what refers to the handling of documents and traffic of clients, Moz Pro has allowed me to design advertising campaigns in a much more complete, practical and efficient way, the simplicity and simplicity with which reports are generated is quite impressive, this has allowed me to analyze and make decisions in a much more efficient way Objective and complete, its customer service team responds fairly quickly to any questions or problems that may arise while we use this tool. What they dislike: The main board is quite complex and difficult to understand at first, however, after a long period of adaptation one ends up getting used to it ...

Great keyword research program

What they like: I really like the ability to understand how you perform on the keywords that you care about ranking high. I like how easy it is to see your campaign information and how you can see your visibility on Google with your competitors side-by-side. They also send you reports once a month or so that lets you know if you have gone up or down and with what keywords. The Keyword research tool is also super handy where you can see suggestions, volume, difficulty, CTR and a lot of helpful information. As we create new pages on our site, it is helpful to see how it climbs or not within Google by using the rank checker. What they dislike: There is a lot within the program that I do not use or can find with Google tools. It is a little pricey for us, too, but we keep it because of how it monitors rank regularly and keeps us on top of it.

Moz makes quick SEO easy!

What they like: Moz is a great no-nonsense platform for basic SEO. I like that I can go on and find the answer to a question quickly for a client or co-worker. (It usually requires so little clicking around with Moz's platform, that I can just keep them on the phone, which they appreciate.) Keyword Explorer is among the most straightforward SEO tools of its type that I've used, and creating keyword lists and campaigns is relatively painless because there are no bells and whistles. Moz resources are top-notch as well and they're one of my go-tos for SEO news and best practices. I feel well-supported by their team, even without hands-on help. What they dislike: There's nothing I overtly dislike about using Moz, but I do wonder how accurate the metrics are from time to time since we have received conflicting information from other platforms when searching simultaneously.

Moz Pro

What they like: I like it offers website crawling and checks for duplicate content. Their knowledge base is huge and you can find it throughout the Moz Pro dashboard when you need it most. You'll even find Rand Fishkin's videos that explain what the feature does, so you'll always learn something new while using the platform. When setting the campaign, you'll be asked to input 3 of the competitor websites. I find this feature quite nice, as you'll be able to track the progress nicely. What they dislike: I dislike UX and it takes me a lot to find what I want within their dashboard. While their crawl index is big, it can't be compared to Ahrefs' or SEMrush's. What this means is that you won't get the complete picture when it comes to inbound links for your websites. The design language is not uniform, you'll occasionally find yourself lost or worse "Ooops, Sorry, something happened" message.

Moz is the Perfect SMB SEO Suite for Agencies

What they like: Account setup is self-provisioning and takes seconds. Integration with Google Analytics is fast and easy. Creating custom reports and having those reports automatically delivered to clients is simple and intuitive. The data is always accurate and the weekly frequency is more than enough for a small to mid-sized business. Having Moz is a huge value-add to those clients who would have had to pay a premium for a one-off account, where agency pricing is extremely affordable. Mobile and desktop rankings available. We love all the off-campaign tools available to explore competitor content and link strategies. What they dislike: I'd like our clients to be able to explore their campaigns, but there is no client-level access (only admin). We're a consultancy, but have multiple clients who we'd like to give access to. Market share reports are limited to trend charts (vs pie charts like competing enterprise suites). No Google Search Console integration. No customization on Google Analytics fields (just traffic). Moz is a scaled down "essentials" version of larger solutions, but just right for smaller businesses who just care about trending upward in traffic and rankings.

Great Affordable SEO Tool For Small-Scale SEO

What they like: Moz is incredibly easy to use and they offer some amazing free tools and educational materials. The platform offers all of the basic SEO essentials, like keyword tracking with category tags, site crawls, keyword research, competitive tracking, and website recommendations. And, for what they provide, the platform is wildly affordable compared to other SEO solutions. The automated reports are easy to set up and very convenient, and the website recommendations provide a great starting point to improve your search engine performance. What they dislike: This tool is best suited for small scale SEO. Large, complex websites or agencies that manage multiple SEO projects/clients might find more value out of an enterprise solution or by pairing Moz with more niche products. For example, the site crawl is great for basic uses, but a more technical audit would require a more technical solution, like ScreamingFrog. Or, an in-depth link analysis would require a better link solution, like afrefs.

Powerful rank tracking capabilities

What they like: Moz is leading the entire SEO industry with its own metrics, Domain Authority, MozRank and MozTrust scores. Therefore, their product has become a must-have for many SEO managers. Besides that, it's actually useful. The ability to accurately track historical data across multiple geographies and devices - is amazing and highly useful for SEO. What they dislike: Their user interface experience isn't as easy as expected. Also, it is almost impossible to do some basic things like tracking rankings of a list of competitors, using the same keyword list that you're optimizing for. For that to happen, you'll have to duplicate the list into different campaigns, which is not the right way to do it.

Comprehensive SEO Software

What they like: Useful to be able to see how competitive keywords are, so I can carefully choose what keywords I want to target when doing keyword research for search engine optimisation. In browser extensions are also super handy for doing competitor research on the fly or as you stumble across websites. Insights also provide a quick way to see where you can make some easy improvements. What they dislike: Search rankings aren't always accurate - these need to be taken with a grain of salt - although this is the same with most SEO software. Some numbers don't make sense and are kind of skewed. For example the search visibility number. this doesn't seem to be that useful to compare yourself with competitors as its based solely on your keywords and isn't a true representation of how you compare in search engine results pages. Agencies can't give you access to see the account, which is a bit frustrating.

Okay backlink checker; followerwonk is GREAT; rest of the package not for the advanced

What they like: FollowerWonk is probably the best part of the Moz package. As far as a Twitter analysis platform, it's the best. I use the backlink checker most frequently, but it's far from best in class as far as those tools are concerned. Moz Local is a great inexpensive local optimization tool. Domain Authority and other Moz metrics are also the defacts metrics I use to report to clients. What they dislike: Moz Analytics isn't for anyone advanced. Althought the whole suite is relatively inexpensive, I'd really like the option to pay for the various parts of the product independently: only pay for opens site explorer and followerwonk and ditch Moz Analytics.

A well-rounded tool for the SEO professional

What they like: The Moz tool is great one-stop shop for tracking goal keyword rankings, checking for site errors, seeking link opportunities, social media activity measurement and leveraging their robust research tools such as Open Site Explorer. The trust built up by Moz's excellent SEO tools and blog resource helped me decide to primarily use Moz as my go-to product for myself and to recommend to others. It's a friendly UI and they have a lively feature request forum you can use to suggest improvements and check on updates. What they dislike: I find the Page Grader tool's usability to be a little lacking; it's very useful tool but with a large amount of keywords being tracked, it's difficult to control what keyword Moz assigns to a page and can provide poor grades against pages you had no intention of tracking against a particular phrase. This is problematic when reporting to clients.

Increases Data Gathering Efficiency for Actionable Insights

What they like: Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and hands-on professionals. OSE is always great for link auditing and finding new links and bad links. The page crawler is also extremely useful for helping identify high and low performers so we can improve them. What they dislike: Moz Analytics shows a lot of information but can seem cluttered. The limits to each package are a bit restricting on fully utilizing Moz for all our websites. The page crawl limit can be a hindrance as we work with some very large sites who many pages. Being able to see data for all the pages would be much more useful to our optimization.

Moz is good, but followerwonk has been my go to tool in recent history

What they like: I like Moz's data, but I think their best feature is Followerwonk. Followerwonk is a great tool for outreach and personalizing/connecting with your Twitter audience. I use Followerwonk to try and connect with our Twitter fans and organize outreach efforts by influence, so the tool is great for that. What they dislike: I don't think that Moz opensiteexplorer data is as helpful or accurate as some other options out there. I think it is often way too conservative when it comes to external link counts. I also would like to see their api improve and allow for faster results. I also think they could drastically improve their tool for keyword difficulty as it is a shame for larger sites who can't spend the time or resources fooling around with their keyword analysis limits.

MOZ has sincere value for SEOs

What they like: There are stats that I can get in Moz that I can't anywhere else, and they are easy to get to, understand and share with clients. I use it almost everyday to see how client's websites are doing, where I can make recommendations for them to look at sooner rather than later and have the data to back it up. What they dislike: On Page Grader could be so much more useful instead of generic; the info is helpful, but it could be so much more and doesn't have to be centered around a keyword.

Moz - Does It Job Though Some Insights Are Rather Generic

What they like: Moz is easy to use and maintain in seeing keywords and comparison to three other competitors. It is constantly trying to provide new features, though not clear how to implement them easily. In other words, lots of good data, not necessarily good information. What they dislike: Moz only has keyword rankings up to 50. Other competitive products go up to 100. Moz doesn't have easy ways to save analysis that you can go back to easily. It is one and done. There are minor bugs such as "last week" filter still pulls up 2 weeks of data on CSV. Ability to analyze beyond week over week is not possible -- only week over week.

Really good to get to grips with SEO as a beginner

What they like: Page-by-page scoring Easily see error ranked by importance Page ranker is easy to use Affordable price What they dislike: Limited compared to Ahrefs Page ranker can sometimes be slow to update (I had about 6 months where it took over 24h, but this is now fixed)

Helpful for guiding a creative SEO strategy

What they like: Moz's user-friendly interface is helpful for building and maintaining an effective SEO strategy. The personalized feedback for what we can be doing next and keyword research tools are especially useful. What they dislike: The data Moz is working with doesn't always seem accurate — you're working with best-guesses on Google's algorithm, so it makes sense, but YMMV on different keywords, etc. I think it's a good tool to use in conjunction with Google Search Console, etc., but on its own you're working in a vacuum.

Streamlines the Keyword Research process

What they like: The keyword explorer tool in Moz Pro is extremely helpful in streamlining the keyword research process. It's helpful in that as you search for terms, it also pulls long lists of alternatives that may be better opportunities for our website. The keyword explorer is also robust in terms of the feedback it's able to give you on the terms you are actively searching. What they dislike: Sometimes it can be less than intuitive to navigate, only because there are several places to perform keyword searches that depend on what pieces of information you are looking to see in the results.

Great, Well-Rounded SEO Tool

What they like: Moz Pro contains many features that could be useful for SEO teams, content teams, PR teams, and social teams. The tool is very well-rounded and contains features for all types of marketers, whereas not all the Moz competitors don't have as wide-reaching of features like backlinking information or domain authority numbers. What they dislike: The data, like any other tool, isn't flawless. Domain authorities and keyword volumes can sometimes feel inconsistent or arbitrary. However, I think the basis of their data is more reliable than some competitor tools, especially when looking at enterprise-level solutions.

Handy tool!

What they like: There are several research tools that help in giving you an insight into the businesses of your competitors. It will help you in making better strategies and plans for the businesses. It also makes easy for you to strengthen your keyword research. New ways and opportunities are identified to build the business and promote your products and services. What they dislike: The app is useful for small businesses. Large organizations with complex infrastructure cannot get as much benefit from the app as the small businesses can gain. Creating complex SEO based contents and searches often becomes difficult for the app.

Effective for its purpose

What they like: For businesses looking to capture SEO keywords, Moz gets the job done well. The SERP analysis feature is also quite useful. What they dislike: For me, earning keywords and growing our SEO rankings is only part of the mission. It'd be nice if the tool were to include more functionality or better integrations into current website frameworks. Again, Moz gets the job of SEO marketing analysis done very well – my only question is how it can expand beyond that. Also, I think the backlink tool could be more powerful at crawling for mentions – sometimes mentions are missed.

Worked well. Not the cheapest

What they like: It did a pretty good job at managing and updating listings we have for clients. It was visually appealing and the keyword tool it has was pretty useful. What they dislike: Mostly it was more costly and lead us to seek out other options. It was a little difficult to navigate because it wasn't organized in the most intuitive way. There are a lot of other tools that we already use that can do the same kind of thing so it didn't build much value by having those features and making them hard to find.

So Far, So Good

What they like: The entire interface is easy to use and understand. Our baseline knowledge regarding SEO is pretty low and Moz is still easy to figure out. That said, I don't think it caters to us but instead, encourages us to learn more. We've only been using it for a few months but have already improved our page rank and rank among keywords. No complaints yet! What they dislike: I don't love the initial layout. It's kind of tough to get into your campaigns for the first time. Set up is a bit cumbersome, but nothing too difficult. Again, not sure if that's because of our SEO knowledge or if certain things just aren't as intuitive as I'd like them to be.

Moz Helped Us Get To Google's First Page

What they like: Moz's Keyword Page Optimization feature and Search Visibility Report along with their weekly Insights reports helped aceindoorgolf.com go from the last page to the first page. The Search Visibility report allowed us to track our Keyword ranking progress compared to our competitors. It is extremely easy to use even for a beginning SEO marketer. What they dislike: Site Crawl issues reporting isn't as in-depth and flexible as Ahrefs or Semrush but is much easier to use.

Moz.com good solution for high level SEO management

What they like: The variety of tools. From sitewide and page by page analysis and the link analysis capabilities. The variety of tools for research and analysis, especially the keyword difficulty tool, were incredibly helpful in developing an effective SEO strategy. What they dislike: The lack of an easy to use top line dashboard. Because each tool resides on different pages and requires navigation around the site it made utilization of the tools somewhat inefficient. Also, would like to see more robust recommendations and competitive analysis from within the ranking reports.

Moz tracks what you tell it to

What they like: It's easy enough to use and the customer service team is usually helpful. What they dislike: If you're tracking a large number of keywords you will see an inflation of impressions in GSC once a week when the campaign updates. It's a little frustrating sometimes having to distinguish between Moz's searches and actual customers. Their estimated ranking for keywords I'm tracking is sometimes very far from where my users (verifiably) find my pages on the SERP.

Easy to use, Industry Standard

What they like: Moz Pro is easy to use, easy to set up and the tools are industry standard. I use Moz Pro weekly to keep on top of technical SEO and monitor site errors etc. Domain Authority is also particularly useful. What they dislike: it would be good to be able to compare more than 3 competitors using the tracking tools.

SEO Tools and Community For Any Size Business

What they like: I've used SEOmoz at companies large and small and what I like best are the community and Open Site Explorer. Available with the Pro Version, Open Site Explorer monitors your competition, and gives you insight into backlinking domains and top pages. The active crawling is also useful to monitor your pages and detect potential problems that might affect your SEO. What they dislike: I've been happy with SEOmoz overall, though I would like more sorting capabilities within the solution instead of exporting and manipulating in Excel.

A useful tool for agencies

What they like: Open Site Explorer - is an absolute must for those who work at digital marketing agencies, have a lot of clients and need to understand the competition and plan linkbuilding strategies. What they dislike: Keyword Analysis Tool - can't say that it's very useful as sometimes it shows that e.g. Wikipedia is your competitor, which is obviously not true. The tool works not 100% stable, sometimes it justs kicks you off

Free tools best! Moz Pro, OK.

What they like: Moz offers incredible free tools and great free advice in their blog. I especially love their whiteboard Friday series. Open Site Explorer is essential for link building and the Moz bar makes my every day life better. What they dislike: Moz Pro is pricy but not incredibly valuable. There are charts and page "grades" that make SEO easily explained to other stakeholders in our organization and make it easy to track progress, but aren't very telling. Their free tools have lower crawl limits than paid tools.

Great tool needs tweaking to help beginners

What they like: The training and webinars that they provide to understand the SEO space. The reports that show how well we rank in search results. What they dislike: Some parts of the tool are not clear and are difficult to master. You can seem lost when starting for the first time, not understanding how to optimize.

Great for keyword research

What they like: I love the keyword features in Moz Pro. I use it to find suggestions for keywords to rank for, and evidence on if our site would be able to rank for a specific keyword based on the difficulty. What they dislike: I feel like there are a lot of features included we don't need. I wish there was a way to pick and choose the features we want and pay only for what we use. Also, I feel like some of the features don't work well for smaller companies (e.g. competitor research).

Helpful Information & Tools at a Reasonable Price

What they like: Moz Pro helps us track progress of various campaigns and seek out new opportunities. It is intuitive and straightforward, I don't think you need to be an expert to get a lot of value out of Moz Pro. What they dislike: My biggest pet peeve is that some of the tools do not allow you to open links in new tabs which is incredibly frustrating. It would also be nice if the reporting could show when you add new search terms to track.

Exceptional Software But Too Complex For The Average User

What they like: The dashboard gives an instant overview and the keyword research tools are exceptional. The company is always working on enhancements - for example, it's leading in terms of helping one understand the impact of AI on search. What they dislike: Hard to get clear, unequivocal data about performance...too much interrogation and interpretation required. You need to me a Moz Pro expert to get the best out of it and marketers generally have too much going on to have the time to invest in becoming an expert.

Good Tool that Fulfills your SEO Needs

What they like: While doing the competitor analysis this tool provides great insights like Backlinks, competitor spam score, domain authority, page authority and much more. You can compare more than 2 competitors at a time. What they dislike: Limited features are available for a free trial. It will be great if more features and more domain analysis are provided in a free trial version.

Moz - Collection of information.

What they like: The exceptional experience which you get while using this product. Helps to keep track of all the information required for research purpose. A neat and clean analysis report is available such as search engine results page, analysing page elements. For the developers it helps them to keep track of links and its quality. The best graphical user interface. What they dislike: Sometimes when you need a small data you need to spend much time to search specific result. Face the problem of getting some inaccurate results. sometimes even find that the results differ from browser to browser with maximum extent.

Best SEO Software

What they like: In my opinion Moz is the best SEO software out there. It have everything you need in a SEO tool and then some. Another great add-on is being part of the MOZ community, where specialists will answer any SEO related questions. Their "Whiteboard Friday's" is also very insightful. What they dislike: It's tough to find something I dislike with their tool. One thing I dislike would be crawl limits and limits on the amount of keywords you can gather data for.

Great for keyword research & tracking

What they like: The keyword research & rank checkers tools are my favorite - convenient and easy to use. It's also very easy to keep track of keywords, and sort them by labels so I can get a snapshot of how we are ranking. What they dislike: Sometime the rankings that Moz reports are not accurate, a bug that is likely caused by google more so than Moz, but still frustrating.

Controlling traffic and optimizing webpages

What they like: Clear dashboard, many functions to control and wise possibilities to increase the visibility of the content. The refresh of the SEO ranking of new content works perfectly fast and it's also accurate. What they dislike: Too many overviews for the single pages and categories - difficult to understand at the beginning how to set reports by single category. Better is for us, to choose the general reports and don't set a single report by category or author paging.

Great Tool for Busy SEO's

What they like: Automation makes things quicker and easier for SEO's who have a lot on their plate. I think overall it's a great resource that pulls in a lot of data into one spot. What they dislike: I would like to be able to customize the "time frame" for PDF output. There are portions of the social traffic that don't seem to work right, though I may need to relook at it and do some troubleshooting. I wish they wouldn't keep changing their tools so dramatically as this makes the third time I have to relearn the program. While I realize they are making improvements, it gets tiring after already going through the tutorials and getting comfortable where everything is. Also, I would stress if they haven't already to update the videos immediately so customers aren't confused, meaning get rid of the old legacy videos.

Comprehensive suite for SEO

What they like: For me the best part is its integration with other platforms like Google Analytics. It makes it so easy for us to centralize our data. The other thing is it's easy even for beginners. What they dislike: Its pricing is a barrier for many small businesses, startups, or individual freelancers and when we compare it to other SEO tools, we might get a better deal for the number of features relative to the price.

Easy to use seo tool

What they like: We leverage Moz Pro to track our keywords, web presence, backlinks, and overall onsite and offsite SEO practices. The tool allows us to see trends in our keyword rankings, what keywords we should be following, competitive analysis on competitors' web presence, backlink building, and many more aspects. It is a very comprehensive tool. What they dislike: Their navigation could be more user friendly. Their data could be easier to use on the screen. They could have prettier charts and graphs. They could have a mobile rank checking tool like SE Ranker.

Good Platform for SEO's/SEM's

What they like: Moz is a great tool for SEO professionals. I really enjoy using the Moz toolbar to quickly gauge the Page Authority and Domain Authority of sites. I also enjoy using the Open Site Explorer to gauge back link profiles of sites. I also enjoy the instant keyword rank checker. What they dislike: It is not the best for long term keyword tracking and insights. I preferred to use other tools to track keywords.

A good overview of site stats and health

What they like: My favorite feature for Moz Pro is the link research tool. It is beneficial to know how a page is doing and to see the authority of the domains we are linking to. What they dislike: The keyword tracking for Bing is problematic. There are discrepancies between the overview list and the keyword SERP analysis findings.

Great SEO/Analytics tool

What they like: Moz is a great tool for keyword testing, managing your PPC adwords campaigns, and optimizing google in general. With real-time reporting and analytics, you can't go wrong with Moz. What they dislike: There is not much that Moz doesn't do, but it unfortunately does not integrate with your typical marketing automation tools like hubspot, marketo, etc. There is also a limit when conducting analytics for campaigns which can be a pain.

Moz pro Review

What they like: Moz pro is a great SEO tool used to track SEO rankings, plan a campaign and see how it's performing, solve any on-page website issues. It helps us in staying a foot ahead of the competition. What they dislike: the price of moz pro is a little on the heavier side and it takes time to understand the tool completely. It would be better if they provide mobile rankings as well.

Great SEO platform for doing the keyword researcha and for making website stretergies

What they like: This is the best tool to monitor the keyword. The feature of keyword tracking and search visibility is amazing. It helps to track the site performance, competitor research and other important aspects of SEO. What they dislike: The necessary subscription is something that i do not like. Overall the price is bit high as compared to the tools available. No automated process.

Great for new and experienced search engine marketers

What they like: Moz is slick, easy to use and integrates well with Google Analytics. Its best feature is Campaigns which helps you to pin point a page(s) and associate keywords and track competitors. What they dislike: Its freemium model is great for scalability, but if you want beyond five campaigns you have to upgrade. It may be better to tier on the basis of company size or usage.

Great tool with a few standout features

What they like: The biggest asset for me has been the ability to do so much in one place. Quickly check for crawl errors, monitor mentions, gauge fluctuations in authority/rank all in the same interface. What they dislike: Some features are becoming outdated with changes to SEO. Some aspects of the tool frequently glitch. Waiting for reporting can be frustrating, and Moz index updates are often delayed to rollout.

Moz Pro Insight

What they like: I like the keyword research tool. I also like that you can save campaigns for each client and monitor their domain authority and rankings month to month against competitors. They also always put out new helpful blogs and have an online community to answer questions. What they dislike: I think some of their automatic suggestions are not that helpful. Sometimes I’m not sure how accurate their keyword data is.

The SEO Benchmark

What they like: It is a complete package. It provides everything that you need to start to win the SEO battles in non-competitive fields. If you want to bring your SEO in-house, then this product makes a lot of sense. It will give you everything you need to compete against those in your industry. What they dislike: Moz Pro is a great product, but the price is high and the lack of innovation makes the product seem a little stale. With AI bursting on the scene you think there are going to be opportunities that will be lost to AI by Moz getting too comfortable.

Great if you understand SEO, not so easy if you don't

What they like: The user interface and user experience is brilliant. Really easy to use and navigate around. It's great to be able to keep track of our competitors and see trends in Domain Authority. It also helps with backlink analysis which is key in reporting back to the business. What they dislike: It's quite complicated if you don't have prior knowledge of SEO and sometimes can be a little fiddly if you're not confident on exactly what you're doing. I

Easy to learn and usefule

What they like: The keyword research and site audit tools provide actionable data to improve your ranking. If you're willing to learn, MOZ can be a valuable asset. There are plenty of useful features to fit your needs. What they dislike: MOZ is powerful for SEO tasks, but beginners might find it a hurdle.

Moz has been a great tool for me. I'm not the most saavy with SEO but it makes it simple.

What they like: Most pro is clean and straightforward. It includes most of the tools that I would need like on page grading and keyword resarch without needing a seperate subsciption or tool. What they dislike: Some of the limits on subscriptions don't seem to make the most sense. I just need a few more keywords or searches some months and those minor changes carry massive pricing jumps.

Marketing Manager Review

What they like: The best thing about Moz is the massive amount of functionality it offers, from link tracking, competitor tracking, DA and PA tracking, and keyword tracking. What they dislike: I wish that you could go father back in time when looking at the domain authority tracking. It would be nice if you could see an entire history, or at least when you started the campaign.

Best of the Bunch

What they like: There's a ton of tools for Keyword research, planning, and strategy. Moz is the easiest to use and the most powerful from a strategy and planning perspective. It gives you all the tools you need in a way that's easy to understand, and easy to explain to known analysts. What they dislike: It would be nice if it was more plug-and-play for presentations. Other than that, it's really simple to use and that's honestly my ONLY complaint.

Among top 3 tools you need for SEO

What they like: Moz has accurate data for its keyword and URL explorer. For SEO it is generally a good idea to have multiple tools as different tools have different sets of data points. We did a survey of SEO experts and Moz was also frequently recommended. What they dislike: Find competitor tools easier to use here with better pricing.

A good solution to measure your SEO efforts

What they like: The insights on the website performance, keywords rank tracking, page optimisation insights, historical data. I also like What they dislike: The only thing I don't like is that the reports are generated weekly. It would be great to have traffic and keyword ranking insights on a daily basis-just any time you need to check it.

A Solid SEO Platform

What they like: Moz strives to continuously update its platform's functionality over time, and as a result, they've come up with some really great tools. I use the Moz Chrome extension and the Keyword Explorer every single day in my work, don't know what I'd do without them! What they dislike: It can be very difficult to sift through large volumes of data within the platform. Moz would really benefit from adding more advanced filtering, organization, and exporting to its UI.

Moz Pro is a great tool, very informative and helpful.

What they like: How easy it is to fix SEO errors. With the added explanations, it makes it quick to understand the issue. I love the webinars, very informative! What they dislike: Sometimes issues marked as fixed come back again saying not fixed, this includes 404 page errors, which worked perfectly fine with no 404 error.

Moz is a very helpful SEO tool

What they like: I like their domain and page authority tool the best since it allows you to do thorough research for how competitive a keyword is. What they dislike: I dislike how slow the domain authority tool makes your browser and it often logs you out. I also dislike the limits they impose even on the pro account.

Great platform, not super intuitive

What they like: I like all of the different ways I can analyze a keyword and find what works best for our platform. The keyword suggestions are my favorite aspect of Moz Pro. What they dislike: Is there no way to search keyword suggestions by priority? I used to be able to do this, but haven't been able to find it in the beta Moz Pro keyword search product. Sometimes Moz Pro can be confusing to navigate because there's soooo much going on. It'd be nice to have some on-screen guidance to help me navigate all of the different search aspects.

The ideal plan to boost local SEO and keep track of marketing initiatives.

What they like: As part of my work as a content marketing professional, I've experimented with a variety of SEO-related technologies. This is quite useful when thinking about how to apply backlinks when publishing on websites that provide content syndication. It offers trustworthy outcomes that are guaranteed What they dislike: Sometimes the tool must use browser features that are often disabled, including third-party cookies in the Chrome browser. Many people find the user interface to be adequate, although it will take some effort to learn.

Great option for SEO

What they like: I really like how they offer many opportunities for improving SEO on your website. From keyword searches to running reports to check your ranking on Google. This is important to stay current. What they dislike: Unfortunately, campaigns are a paid option after the free trial period. So, it is important to test this feature out first.

Moz Pro: Robust Paid SEO Software, But There May Be Free Alternatives

What they like: Moz is a good holistic SEO tool with everything from typical traffic metrics to domain authority, along with keyword research features. What they dislike: Moz is a rather expensive platform, and there may be enough features in platforms like Google Search Console for people looking for free solutions.

Moz Pro Helps Greatly With Keyword Research

What they like: Our SEO team utilizes many of the features Moz Pro Offers but the Keyword Explorer tool is our go-to when doing research for our clients. What they dislike: I would have to say my dislike is in the Campaigns. The reporting often seems a little mismatched to other SERP reporting results.

Moz: One of the best tools for tracking your SEO performance

What they like: Great tool for measuring your on-site errors, site performance compared to competitors, and search engine rankings over time. Can receive an automated report as often as you would like for each of the sites you manage. What they dislike: Nothing, easy to use, implement, and receive reporting.

A fundamental tool for SEOs

What they like: Moz is one of the original tools in the industry that is foundational to any SEO strategy. With a variety of tools that help you conduct thorough competitor research, it is simply one of the best out there. We use it every single week at our company. What they dislike: However, some downsides include not being as up-to-date with updating backlinks compared to other tools, and the user interface being a bit clunky and outdated.

Moz Pro SEO Review

What they like: Visually pleasing, easy to look up keywords and intuitive layout of analytics and insights to boost search engine ratings. Keyword explorer has been very handy when researching helpful trends. What they dislike: It doesnt cover pay per click research and the user experience can be frustrating at times with the delay in loading pages.

Easy to Use, Great for Research

What they like: The MOZ bar is fantastic for quick research on a site. Checking out links, seeing the DA of any given page is incredibly useful both for evaluating your own web property or other websites. What they dislike: Every time I turn on my computer I have to sign back in, no matter how many times I click "Remember me." It sounds little, but it can be annoying when I cam trying to quickly evaluate a site and have to open a tab, sign in and reload everything.

Great SEO Tool

What they like: I love how I can track keywords, SERP features, links, and my site crawl all from one dashboard. You can also connect Google Analytics and compare against three competitors. What they dislike: I wish it gave me more insight about how to improve my keyword rankings and SERP features, compared to my competitors.

Great SEO Tool for beginners

What they like: Moz provides a suite of SEO tools that can help users with various aspects of search engine optimization, including keyword research, site audits, backlink analysis, and rank tracking. What they dislike: The cost is somewhat elevated; a slight reduction in price would be more reasonable.

Still the best on the market for SEO products

What they like: I love the historical keyword tracking, daily keyword ranking alert emails and the competitive link detail reports. What they dislike: I wish we could have multiple users/account logins available and some additional customized daily/weekly reports that would automatically send.

An All In One Solution For Businesses

What they like: From technical SEO to link building this tool makes everything covered. It gives full analysis of website including technical SEO issues. It gives the ranking data based on Google, Bing and Yahoo which is the best thing while using Moz Pro. What they dislike: This tool doesn't work in some situations which is the thing that I dislike in it.

Moz is a great tool for link monitoring brand keywords

What they like: Two things I like about moz - 1) Great tools to monitor your branded keywords across the web 2) great link checking tools What they dislike: There is not much to dislike about moz. The price is the only downside.

Clear value and simple

What they like: I love the SERP Analysis tool, keyword rank tracking, and crawl error evaluation. What they dislike: Keyword suggestion tool is no where near as good as SEMrush or Google Keyword Finder

The Best among SEO tools

What they like: The keyword explorer is giving accurate data on search volume and search difficulty. Link explorer is most useful in finding DA, PA, spam score, etc., What they dislike: Competitor analysis is not specific in terms of off-page SEO or referring links.

Useful for SEO Purposes - Could Expand.

What they like: Moz is the leader of the SEO industry, and it shows in its content. They're always providing educational training in many different formats and for all different experience levels. What they dislike: If your agency doesn't have an inbound or SEO strategy in place already, it can be overwhelming to figure out where to begin. At times, it felt like we had a lot of analytics but weren't sure exactly where to go from there.

Moz Needs An Update

What they like: Moz does a fantastic job of tracking our keywords and top pages, then recommending how they should be optimized What they dislike: The search volume seems to be using data from 2018 era when Google started restricting more data being exported from Keyword Planner

A good asset to our team

What they like: Moz allows us to track the movement of our primary keywords over a longer time range, which can show us which direction we should put our efforts. The keyword difficulty is useful, and the related keywords help find missed opportunities. What they dislike: The interface isn't as flashy as SEMrush or some of the other tools out there.

Decent software

What they like: Keyword ranking tracking capabilities and site crawl feature What they dislike: No tie in to Paid Search results and limited development recommendations for Core Web Vitals

Moz has professional tools to help marketing agencies

What they like: Research tools, analytics, suggestions, and automated reports to clients. What they dislike: It can be pricey but okay if you are a digital marketing company with a few customers under your belt.

Solid #SEO tool to supplement your analytics platform

What they like: While Moz is an extraordinarily robust platform that extends beyond SEO into the analytics and social space, its core functionality (e.g. internal/page audits, backlink checks, opportunity audits and more) is quite good. What they dislike: The flipside of Moz's robust functionality is sometimes its interface looks a bit cluttered. Meaning, what you want will be there, but you can't snag pretty charts from Moz and drop them into your presentations. It also seems like the connection between Moz and my Google Analytics breaks frequently.

When it comes to SEO, Moz Content is there to help you

What they like: Ease of use: their interface is very intuitive, and even if SEO is not your daily job, you can quickly learn how to use all the tools they have for you. What they dislike: Freemium is too restrictive. Sometimes we need to analyze and improve SEO for small websites, and only the premium package offer useful information to troubleshoot SEO issues for those sites.

I like Moz for keyword research

What they like: I really like using Moz pro for keyword research for my portfolio of over 20 hotels. I utilize it for metadata and website content! What they dislike: Nothing really! It was overwhelming at first

Moz Review

What they like: Does everything for me that I need to show my clients and what we need to work on. What they dislike: That it doesn't have a feature where the automated report can be sent from my own email instead when the client receives the report, it comes from Moz's email.

A neat SEO tool that gives thorough data

What they like: Moz pro gives detailed SEO data that helps me make key website decisions. One of the key metrics it serves is the domain and page authorities. Its backlink analysis is brilliant and helps improve the pool of domains linking to my site. What they dislike: Moz pro is an extremely good tool considering the data it provides; however, it's just too pricey. Its cost goes up to $600 a month depending on the size of the company/site size.

Moz Pro reviews

What they like: Simple to follow interface, helpful research tools for keyword research and SERP analyses. What they dislike: The simplicity often makes finding harder, more technical details difficult compared to other platforms.

Best tool when it come to keywords research and tracking reports

What they like: i like rank tracking reports provided by MOZ Pro. What they dislike: just need improvement like keyword intent and Quiries keywords.

Easy to Use & Effective

What they like: Moz Pro simplifies the SEO optimization process by guiding users through each step and monitoring changes, errors and ongoing improvements What they dislike: Too simple for seasoned SEO experts. With Moz, there is a limit to what is monitored on the technical & UI-based end.

Best SEO Tool Ever!

What they like: I am using MozPro for over 4 years now. I used almost all the features of the Tool including Website Auditing or link building goal creation. It helped me to analyze my websites requirements and changes needed. What they dislike: The UI/UX is not much great. As, some other tools UI/UX is better than this and easy to understand.

Moz is a great supplement to Google Webmaster Tools

What they like: I like the individual on-page grader, the ability to track campaign issues week to week, and the weekly updating. What they dislike: The new changes to the interface. It doesn't seem as organized as previous versions.

Easy to use platform

What they like: Easy to set up and use. Helpful to track SEO performance against competitors. What they dislike: Support seems to be lacking. A chat feature would be great or an easy way to get a hold of someone. I've reached out via email and received no follow up.