Moz Capterra reviews

MOZ is a Good SEO Tool with Lot's of Improvement Needed

I started my SEO journey with the help of some free tools in the market. MOZ is one of them. So I have so many pleasant memories with my earlier SEO campaigns where I used MOZ as a primary research tool. But by the time, market is change. We seo professionals need huge data to research and at this point MOZ made me very upset. They need to develop a lot of features in terms of audit/research. Pros: Moz is good for some SEO Professionals who are trying to find competitors backlinks, audit the website, keywords and can check the keywords ranks as well. Moz has it's very own parameter to measure the strength of a webpage. They named it, DA = Domain Authority & PA = Page Authority. It helps to find low competitive keywords by using their free browser extension. Cons: Moz has not the robust features like the other SEO tools such as Ahrefs, SEMRush. It is a OK type tool for me. That's why I recently reduced using this tool.

An SEOs bread and butter - but has been struggling since the migrated their server

An essential tool for an SEO. A few niggly bits but it remains my weapon of choice for SEO tasks because of a nice set of tools and a clean, clutter-free UI. Pros: The clean, clutter-free UX and the SEO tools such as page optimisation scores and rankings etc. are excellent. The monthly report setup is easy and straight forward and the crawls are easy to execute. A good package overall. A big shoutout to the customer support team - [SENSITIVE CONTENT] is a joy to interact with and is always ready to help whenever there is an issue. The technical SEO issues Moz identifies are excellent and reliable. Our technical SEO audits would not be possible without Moz. Cons: The weekly updates of Search Visibility are not ideal. Ranking data can sometimes take more than a week to populate which is not ideal when you are on a deadline finishing an audit. Also, since their migrated their servers a couple of months or so ago, their crawls and data population have been flaky with crawls getting stuck etc. Most recently, the PDF report generation has been an issue which has not been ideal. Moz is our primary tool and we count on its reliability. Here's hoping the software stabilises again, soon. And yes - Moz's rogerbot cannot crawl Javascript sites which is not ideal. But then, I am not sure if any SEO tool other than ScreamingFrog can crawl Javascript sites. Here is hoping this feature gets added soon!

Best of the Bunch

The problem is two fold. We need to know how to be smartest with our content strategy, and we also need to present what we're doing and how we're doing it. Moz has made both of those things easier. Pros: There's a ton of tools for Keyword research, planning, and strategy. Moz is the easiest to use and the most powerful from a strategy and planning perspective. It gives you all the tools you need in a way that's easy to understand, and easy to explain to known analysts. Cons: It would be nice if it was more plug-and-play for presentations. Other than that, it's really simple to use and that's honestly my ONLY complaint.

Good website for SEO resources

Moz Pro is a helpful resource for everyone who wants to optimize their online presence and visibility, but it is no quick-fix. It is something you have to make a best practice every day. Pros: Moz Pro offers a lot of great resources for SEO. They have features like keyword filters that can give suggestions on which keywords to use for optimal visibility, ideas on how to circulate existing content, and more. There are still some resources and functions I haven't looked into, but overall a good software to use. Cons: The website can seem overwhelming at first, and they could do better visually. You will definitely dedicate a lot of time - especially in the beginning - to figure out where you can find what and what makes sense for your businesses.

An Excellent SEO Tool with a Few Drawbacks

Overall, this is a robust SEO tool. I have used SEM rush as well - while both have their pros and cons, I find the Moz interface much more user friendly and the insights and dashboards easily actionable. If the bulk operations regarding keywords and URLs can be streamlined further, this tool will be even more useful for digital marketers. Pros: The insights are actionable. The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools. The competitor benchmarking is great, too. Custom reports, once setup - are great. Excellent tool for spotting site crawl issues. Cons: Many bulk operations need to be carried out manually. For instance, I had to spend hours to actually remove the tracked and mapped keywords I wanted to remove/update from my campaign. One would think this would be an easy task, but no. One has to look for them manually and delete/update. Setting up custom reports can be tricky as well.

MOZ is a great product, even with Rand Fishkin having moved on.

I like using MOZ with SEMRush and other tools. They compliment each other. I recommend it to other people, especially those new to SEO and looking for something user friendly and affordable that is the real deal versus some of the newer SEO tools like UberSuggest which I think still have a ways to go. Pros: I like that it's very user friendly. Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose. Cons: It doesn't do it all. Compared to SEMRush, there are some features missing.

A ranking and reporting tool from the experts in SEO themselves!

Been using Moz website for years in terms of their blogs and reading updates in the SEO world, however only recently have upgraded to Pro for the reporting. Pros: Customized reports and rankings in one place, easy to generate info on traffic, keyword movements and individual URL rankings for any website/project. The interface is modern and colored to help differentiate between data sets and as an SEO company, having the powerful Moz brand behind your reporting doesn't hurt! I really like the "featured snippets" integration, as most other reporting tools will only show basic rich results. Cons: Takes a long time to setup, but well worth it in the end as the reporting is comprehensive and seems very accurate when cross checking with SERPs and other tools.

A great high-level SEO platform for Marketing Executives

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious. Pros: Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with. Cons: The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

My Very First Crawling App, great experience

The first time I started working in digital marketing, I had to use this tool and it was very useful to start learning the fundamentals of web crawling and understand the different common metrics of the digital environment. Pros: A very friendly design, keyword monthly tracking, extensive competition analysis according to searches. The Chrome extension is very useful for quick views of the pages you browse through. The best thing that it has without a doubt is the extensive guide both of the characteristics of the tool itself, and of the market in which it lives. Cons: You have to be very specific with the keywords that are added to the projects, because otherwise you get metrics that can be very different from the real ones, for better and for worse. At first it was an accessible tool for medium-sized agencies, but its price increased more than I expected.

An essential collection of tools for the SEO pro

We've found a lot of value in Moz Pro. It's improved our SEO performance, and that means more visitors, more customers, and more revenue. It pays for itself. Pros: It offers us so much value as we improve our SEO: - It tells us about issues with our site e.g. missing alt text, title text is too long, or images aren't compressed. - It shows us keyword opportunities - how hard is it to rank for certain terms? How does our site rank in comparison to competitors? - There's a really good community around Moz. It's easy to talk to one of their support agents and there's a forum as well. Cons: It costs quite a lot of money, and it's charged monthly. So if you don't use it for a couple of months, you'll have lost a fair bit of money. But if you use it, you'll definitely get value for your money.

Good SEO Tool

If you know what you're doing when it comes to SEO, then Moz might be a great option. For me, it was helpful, but a bit overpriced considering that I wasn't sure what to do with all the information that was presented. Pros: I used Moz in a previous role for about two months. I found it useful mostly for the purposes of keyword research and competitor intelligence. The user interface was good, modern, and pretty easy to navigate which was nice. Cons: As someone who hasn't done a lot of SEO stuff in the past, it's really easy to get into Moz, but knowing what to do with the information that you get out of the system is another matter. It's interesting because while the UI is simple and makes it easy to navigate around the app, this isn't an indication that the app is for an SEO novice - you do still need to have some experience or knowledge to be able to use Moz effectively. I also think that it's somewhat overpriced considering there are other tools that do a lot more for the same or less cost.

Powerful SEO tool

I really like it and think this would be beneficial if you're working in SEO at all. While that's not the focus area of my business, I've found it helpful both personally and for client work. Moz is not super technical so it's easy to get up to speed and using it quickly. Pros: The best parts are their Open Site Explorer and Keyword Explorer. I use it pretty frequently to check for backlinks on client sites, and once you're needing it pretty often it only makes sense to pay for Moz Pro. Keyword Explorer is super helpful for improving relevance and structure of website copy. Cons: Definitely an emphasis on SEO over PPC or other functionality, but for me, this wasn't a big deal as that is my preference anyway.

Incredibly useful tool

This helped our Organic search grow tremendously with some very hard work. Pros: SEO Moz has helped me create SEO powerhouses in many industries. Their tools are incredibly useful and easy to understand. Whenever you do not know how to use something, their customer service team is incredible with helping and they get back to you right away. I have been in marketing for many years and I would highly suggest marketers and business owners to use this tool. Cons: Sometimes there are so many tools to use that you can forget about some of them. We are fortunately to have a few team members on marketing so each member has specific tasks they pay attention to in Moz.

Quintessential SEO Tool

Its a great tool for SEO - you cant do without it. Pros: Moz (aka SEOMoz) is a great tool for SEO work, its user-friendly interface, fantastic features and thought leadership. I love the Keyword research competitor backlink analysis, tracking your rankings over a period of time, SEO audits that help you optimize your pages and finding linking opportunities are really a boon to work with efficiently. The reports & their customization is a good feature which helps you make custom reports & add comments. Cons: This is definitely not for a novice - there is a lot of subject matter you need to know for using the tools, but once you know the subject matter the user interface is easy to navigate & get what you want. The site sometimes seems slow & non-responsive - but I am told it's because it's crunching truckloads of data which makes it look slow. Another thing that I have come across is that for some sites that data seems dated & not fresh - wish its updated frequently.

Moz pro keeps up with the constantly evolving SEO industry.

Best back link assessment tool on the market. Pros: Moz pro is an exceptional SEO tool. It is so beneficial to have access it's indexing. It is the first tool I check to understand a websites authority. They coined the term "domain authority". They keep their index up-to-date and publicise each new index. I'm never worried about getting out dated data. I can also trust that their tools will always be on the cutting edge of new trends and processes. Cons: Their keyword research tool seems to be lacking to me. For me, it hasn't been great at helping me with keyword research or even checking for accurate search volumes.

Don't Write a Word without Moz

Pros: I use Moz's Keyword Explorer to refine what articles I write. It has helped me write articles that get hundreds of unique reads a day and convert to leads and paying users. I also enjoy the weekly reports, and they are especially useful if recently launched your website or are constantly adding new pages. Cons: I don't like having to wait a whole week for reports to update and run. Especially since I am only maintaining one site at a time. Moz allows you to crawl multiple sites a week, but only publishes one report per site a week. I would love to be able to use the multiple sites crawls per week on the same site.

Access to lots of information and the toolbar extension is a must for SEO

Pros: Lots of functions and features. I use it mostly for generating metrics and the toolbar extension in my browser makes it easy for me to see key stats about any website that I'm on - such as title tags, DA,PA and inbound links. It's also good for generating optimisation recommendations for the website. It's really easy to use and doesn't require much training or reading up to get started with this. Cons: Not many cons for this tool. It does everything you want it to with a nice user experience. I guess the only downside could be that if you have limited knowledge or are a beginner the amount of information could be a bit overwhelming for you.

A great resource for inbound marketers

As an inbound marketer, Moz makes it easy for me to bring in more leads through Google search. A good chunk of our leads come from landing pages with forms, and the higher those pages rank from the keywords we enter into Moz, the more likely we are to get more marketing qualified leads in the door. It helps make my job easier. Pros: I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking. The analytics and results that Moz provides are very detailed and helpful. It's easy to spend an hour every week making sure we're as optimized as possible. Cons: These seems like something silly to complain about, but I almost feel like Moz has too many great features. They're all useful features, but it took me a while to figure out all of its functionality when we first got started. Once I figured it out though, it's been a lifesaver.

A must-have SEO tool

Pros: Moz includes the most important features you expect from an online SEO tool. Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO). That's why I call is a must-have app. I've used many other SEO apps (such as SEMRush) and the majority of them are helpful but only for your research stage. After that, you will end up paying for features that you won't be using that much. Plus, Moz pricing has been same for a few years now. Cons: There is a section for "insights" to help users understand a few actionable tasks to improve their website SEO score but at this point, Moz's "insights" is premature. Reporting is not a decent feature in Moz. You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.

Great SEO platform for the price

Pros: Moz offers a lot of features in it's SEO package. Comparing domain authority to competitors helps you understand how your site is ranking to others. The Keyword Explorer has been very helpful. It allows us to see how a keyword ranks in general and also how it has been performing on the root domain. The site crawler report has helped us discover critical crawler issues and not allow our rank to decline. Cons: It would be nice to add more than 3 competitors to compare how we are ranking against them for domain authority.

Great Inbound Marketing Software

I am pretty satisfied with it. They also offer great marketing content on their blog. When I contacted the support they replied always pretty fast and detailed. Pros: I used a lot of different inbound marketing tools, but I think MOZ is the one with the best value for money. I use it now already over 5 years and they added new powerful features on a regular basis. Cons: Their "weekness" (if you want to search for one) is the offpage part. But here they already improved a lot with the updated link explorer last year.

Moz has your local listing covered

Pros: Moz local is very simple to use and can be learned quickly for beginners. It is essential for any local business to have a web presence and Moz local will help local business owners accomplish just that. Simply spend some time entering in business specific information and you can then have moz populate all the major local citations for you. Cons: There are no cons at this time that I can think of. I believe moz local to be a very critical element in the grand scheme of building a local presence. You could go through each listing individually but this takes hours of valuable time. Moz local expedites that process.

Moz has been a key tool for our SEO needs

Pros: Moz is the swiss army knife of SEO tools. From page analysis with their on page grader to their rank tracker, we uncover so many things about our site. Personally, I enjoy using their domain authority ranking as well as the ability to view key metrics against competitors. As we continue to work on our back links its always a great thing to see how many links we have as well as page opportunities with our key word. Cons: We're not able to track the top links for our competitors like ahrefs. Which does present some challenges in evaluating our own top links.

Moz Pro is one of the best website and SEO analyzers on the market

Moz Pro provides detailed insights into your website's performance in organic search results by tracking keyword rankings, link metrics, domain authority scores, and more. Pros: This suite of tools includes the Moz Bar, Link Explorer, and On-Page Grader. The Moz Bar, in particular, is crucial: it provides powerful insights into the performance of your website and helps you identify potential opportunities. Cons: While it's not a cheap service, the basic version has enough functions to meet most users' needs. For those who need more robust tools and features, there are several more powerful alternatives on the market.

The Tool for SEO Keyword and Analysis

Overall Moz Pro is a great and must-have tool, especially if you are an SEO Person. Try the free version before you want to make a purchase. Pros: Go for Moz Pro If you want to be the SEO guy. It offers so many features that I have been using for years. The best is the keyword analysis, which helps to find out your competitor's keywords and the website ranking. There is also a link explorer, on-page optimization, site crawl, etc. Cons: There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores.

One stop shop for SEO campaigns

Moz is an exceptional tool, even in a very competitive field. Its ideal for a newer SEO practitioner, providing high quality insights in the easiest possible way to understand. Pros: Honestly the standout things about Moz are not the technical features (which are excellent), but how accessible the tool is. Each feature is so well signposted and explained that even someone new to SEO can make sense of it. Its such a rare quality among SEO tools. Cons: The software it self has very few limitation, but you do pay a premium price. Not all companies can stretch to this budget level.

Moz Pro - A Pro Tool For SEOs

It is not only a regular SEO tool but helps you understand what is to fix first and which is the next set of opportunities for SEOs. Pros: 1. Highly accurate tool to get search volume for keywords2. Good UI to track researched keywords with a single click3. It has a very reliable technical SEO report4. It also has AI-driven SEO recommendations on a page-by-page basis Cons: None that I can think apart from their pricing which is super expensive

Good software but not worth it for small shop

I was able to track our progress on how well we ranked with various keywords. I also enjoyed getting access to the expert community. Pros: Moz let me generate attractive reports, the main one was tracking keywords and the effectiveness of my SEO efforts over time. Access to the community is also a big benefit. Cons: Price. This is really a function of how much I used the software. I definitely didn't use it to its full potential, and I may go back to it one day. But right now we're too small and not getting the full benefit.

For SEO, Moz does it all

On-page recommendations, keyword research, competitor analysis, rank trackings. Pros: Moz is able to track all 5 of my sites, which is a better bang for the buck than other tools. It has a robust amount of features including keyword research, page recommendations, and many others. Cons: For those who are most interested in keyword research, Moz can only do 300 as compared to other softwares. Pricing is a bit high for it, but it's comparable. The UI is a tad confusing too.

Best SEO Tool To Analyze Websites

My overall experience is good for this tool. So I recommend this software to my friends because I am sure it will helpful for them. Pros: Moz pro its an amazing tool it provides keyword research planning and easy way to analyze the websites. It also helps to examine the SERP rank tracking. I like this tool. Cons: It is not more beneficial for complex websites. Not crawl accurately in case of large companies and i am not happy with the design of this software. It requires some improvement in his design. It's a little expensive for small companies.

Best SEO and analytics tool for marketers

By leveraging Moz Pro, we have increased and scaled our organic search listings which is helping us drive more and more qualified leads. We couldn't be happier with our investment in Moz! Pros: Moz has already been a leader in SEO technology, and our advertising agency is now licensing the software to improve our keyword research and organic listings. By utilizing Moz, we are now ranking near the top for our most important keyword terms. Cons: Like any new software platform, it takes time to become efficient and effective using the tools. We have no complaints.

Great functionality, could improve visual aspect and UX

Overall, it's been a great tool to supplement and lead over Google Keywords. It's been useful for discovering new keywords and help our organization understand its ranking online and understand the keyword ranking system. It does take a bit of learning and testing to see all of Moz Pro's capabilities, but once you work on it, you can expand and use it to your advantage. Pros: Moz Pro has some great features like keywords and their rankings that help you choose the best case scenario for your website's SEO. It's also quite inexpensive. It also does some great auditing and reporting by reporting anything that can be improved within the website. I also enjoy the backlinks tool in Moz. Cons: Again, the interface could use some work. For visual learners, it is not the best for laying out all the information. Navigation could be improved in this sense as well. You definitely need to work a bit to learn all of its capabilities.

Helpful CEO tool

Despite the fact that this is not the cheapest CEO tool, I would consider using it as it has many useful features. Pros: I like latest 2019 DA update. First I started with a free 30 day trial version and I liked it. If the CEO was my main business I would not think about any other software. Cons: The price is a little hight, but it helps for online marketing. And this is probably the only con for this tool.

How MOZ Changed My Life! #Grateful

Pros: so here is the thing I'm social media expert but I also work with websites and content I know SEO as concepts but when it comes to practice not your best candidate but here where MOZ changed my life so my manager asked to me help in optimizing our landing pages to get more hits so I downloaded MOZ Chrome extension and started to evaluate each page to optimized accordingly it helped us a lot and it made look smarter! Anyhow what I love the most about MOZ that it's not only about SEO they have other products such as FollowerWond my go to influencers hunting tool for Twitter. Cons: From my 6 months experience I didn't have anything to complain about, it was very easy to use and super user-friendly

Great tool for SEO

Pros: I'm part of the customer support team of an internet marketing and SEO software company. Moz Pro has been a great tool for our team as it's simple, easy and convenient to use, specifically in regards to Keyword Explorer and Link Explorer. We're able to get the data we need to do better link building research, smarter content ideation, and link prospecting, as well as discover/prioritize the best keywords to target. Would recommend! Cons: Only con is that we don't have access to the full version (just utilizing its FREE features as of now)!

Local SEO Experts - This Is The Tool

As many local SEO experts know, having a consistent NAP is incredibly important. MozLocal will not only highlight those inconsistencies on different major directories - they will also show businesses exactly where they should get their business listed. Pros: - Very easy to use - Small learning curve - Moz support is one of the best in the industry - The Moz Local tool is easily top of the line - Provides extensive data on local listings - Useful and beneficial Cons: - Will require the user to go to the source to make changes to any local listing.

Critical to my marketing agency

The website explorer feature alone is worth the price of the software, but it also provides keyword research, backlink information, ranking reports, and more. Great software. Pros: Moz Pro gives you insights into websites that you can't get from other products or Google Analytics. The backlink functionality is one of a kind. Cons: There are limitations on the number of actions you can perform based upon the tier of service that you choose, and to my knowledge there is no way to buy additional functionality ala carte, which would be nice.

Best Online tool for Keyword Tracking and Performance Checking

Overall I'll give 7 out of 10 for Moz Pro. If you want in-depth keywords tracking then use try it. Pros: Moz Pro is one of the top SEO Tool. there are some reasons I liked and prefer MOZ Pro, first they have very good keyword tracking features that are not available in any other application. It'll give an in-depth insight into your and your competitor keywords if you add a project. Second, these metrics are helpful to predict website performance. Cons: Well, everything is fine enough. I can do my work easily nothing is bad to say about Moz Pro software.

Best SEO Software

I have benefited with Moz Pro in so many ways mostly the overall features and functionalities made available for carrying out my Link Building Campaign and offering Backlink Services to clients and bloggers. Pros: What I like most about this software is that it provides me access to analyze and get my competitors full Backlinks and build my own links from there. Cons: The least thing I like about this tool is that it doesn't provide accurate data for the right keywords volume and difficulty when conducting keywords research with the tool.

Must tool for SEO.

A strongly recommended tool, anyone can start quickly (without training) on this tool. The user interface is intuitive. And dashboard and reports over email help to track the SEO efficiently. Pros: Moz pro is a tool to manage your SEO ranking. This tool provides great insights to your website SEO. Domain authority driven by Moz is a unique feature. Keywords analysis, ranking and dashboard helps to track SEO on websites. Cons: For the first initial or a new dashboard setup, we need to wait for upto one week to get analysis.

Just a Fine Tool For SEO

Pros: Most important part of Moz Pro i liked its ranking factor i.e, DA and PA also weather ranking is helpfuly whenever there is any turbelence in google ranking it quick updates. Also Moz Pro is for Website audit some of the features are best for on-page audit. Cons: The least thing i like about moz pro is there backlink database they dont have big database if you arr doing competetitor research then it will not helpful thats why i think Moz pro pricing is high.

Top Notch SEO Monitoring

I would recommend MOZ to anyone looking to improve their search engine rankings or agency results. A complete pleasure to work with top to bottom. Pros: There's a reason MOZ is the most widely used tools for SEO agencies available today, quality. The MOZ interface is clean, easy to get started and even easier to use on a daily basis. Small business owners can also benefit from MOZ's pricing structure. Cons: With the amazing list of tools and easy to follow tutorials, there's no Con worth mentioning. Winner all around.

Our Marketing team is incomplete without Moz

I am using Moz for improving our overall SEO including on-page and off-page SEO. It helps us to analyze our own and competitor websites just by typing the URL which makes it easy for self and competitor analysis. Pros: The best thing about Moz is it helps us to identify issues on our websites, gives links suggestions, and helps to improve the domain authority of our website by improving overall SEO. Cons: Pricing is not suitable for newbies but worth paying it.

Best way to improve Local SEO and track marketing campaigns

It is my basic step in online marketing, it helps me to do keyword research, track my links, and also gives link health score in terms of Moz spam score. Pros: Best to keep tracking our marketing campaigns and analyzing stats to taking better decisions. It gives us high-converting results at a very affordable cost. Cons: It is a great SEO tool for keyword research and it is also very simple that anyone can use it without prior SEO knowledge.

It is all in one SEO toolset from keyword to links analysis.

It is the best tool for digital marketers and the most popular amazon creators because of its easiness and affordability. It also gives you actionable insights on our website and how to improve it. Pros: Moz Pro is the best tool in SEO and Content Marketing that help us to audit our sites and make our site optimized with the best SEO trends and practice. Cons: Moz pro helps us to build links, monitor our domains, and much more.

Best link tracking tool

We have used moz on and off now over an year. We have used along with ahrefs and found moz results to be more accurate - we have also been able to generate more opportunities for backlinks for ourselves. Pros: The update index and link tracking capabilities that have been added to moz over the last few months makes it absolutely indispensable. For a SEOers, tracking link quality and link updates is the first port of call. Moz is now the best tool that does that Cons: The pricing feels slightly expensive but I guess the utility is also very time bound. Nothing apart from that.

Handy Rank Tracker for SEO

Our marketing taem uses this tool to track keyword rank, checking web performance and reviewing backlinks. The difficulty score test also helps to add insight to some of our paid and organic efforts. Pros: Moz is a handy, user-friendly tool for tracking keywords and backlink analysis. It's also a nice tool to help beginners spot website issues. Cons: This tool works best when paired with other seo tools for a comprehensive toolset. Would be nice to have it all in one.

MOZ Pro for SEOs

Everyone wants to rank well on Google, and MOZ is one of the software that can make that possible. Pros: No doubt, MOZ is one of the most comprehensive SEO tool I have used for my blog's SEO. It ran some checks on my blog and gave detailed reports including easy way to fix them. Cons: When I checked the price of the lowest tier, it wasn't worth subscribing for my small blog. Some of the data are not accurate as well.

Helps understand SEO by an easier way

Helped me to figure out most important keywords I need to use for a PPC campaign Pros: I primarily use Moz because of its keyword research and planning feature. I like the opportunity to create keyword lists in one place which helps me to plan better my content strategy Cons: You need to use Moz together with other SEO tools so you can have better view on the things you are doing. It's not All in One SEO tool.

The Tool I Wish I Could Afford to Keep

For my larger clients MOZ provides a great way to explain and showcase the work we are doing. The one caveat is however that it is often so rich featured that it's simply more than many people would need. Pros: There is little doubt in my mind that when it comes to SEO the former SEO Moz, now plain old Moz, is still the industry leader. In terms of the insights and analytics it has everything you need, probably too much for some people, but if you are implementing client SEO it is the best information you can share. Cons: The cost. I use MOZ when I have clients willing to pay for it, but the chances that an individual or even a smaller bespoke agency like my own can afford to use it regularly are slim. The fact is that this a great tool but so complex you may not need it all, and other, less expensive tools can be used to fill in the gaps.

Moz Pro offers many great tools to help anyone improve their search engine visibility.

Pros: It's very accessible and straight-forward in use. Searching for keywords and seeing what kind of on-page optimizations you need has never been easier. Their customer support is great too. We've called for support and they hopped on a call with us really soon. Cons: Not a lot to complain about, as Moz hits a lot of the needed parts right on the head. The tool features can get in to the nitty-gritty, so your techinical SEO skills may need to be a bit high.

Best for Every Digital Marketers

Overall i found Moz pro a better software compared to any other SEO tools, specially local ones. Pros: The way it operates specially for Local SEO, i loved it. Also, the backlink checker (explorer) helps me to find out the best links my competitors built, so i am very much satisfied. Cons: Well, so far it is going well, still i believe, this tool can improve by giving better keywords options that google loving these days (intent searches).

Amazing tool and learning platform

It is great for showing visibility in search and stopping people purely focusing on keywords. Optimising the site comes through various tactics and this tool shows our best options. Pros: Campaigns. We use this to monitor each folder/section of the website. We have set up each one by tagging the keywords we have optimised the site for by folder. Also, the blog is great for industry insight. Cons: There is nothing I don't like about this product.

Great software to learn and manage SEO

We can manage our SEO in-house without having to pay an expensive agency. Pros: I like the dashboard and reporting, as well as the Site Crawl feature to help us identify issues. The Keyword Explorer tool is also useful. Cons: Some features are a little tricky to figure out. SEO isn't always a super intuitive process to learn so it takes some digging to understand how to utilize the info they are serving up.

Top-Tier SEO software

It gives great detail on competitor backlinks, top linked content, and has a very large database so you feel confident in the data size sample (but other softwares do a better job here) Pros: It has recognizable KPIs that clients and other departments I work with - DA, PA, etc - it sets the "industry standard" Cons: It's limited, they do not update the database often, and it's the pricier one of the other SEO software out there like it.

Powerful... if you learn it

Pros: This is a powerful SEO tool that, if you use it right, can provide great value for you if you're an SEO consultant, inhouse SEO consultant, web designer, or business owner. But you're going to need to put in time and effort to learn the tool and how to best use it. Cons: Their index for discovering inbound links isn't as extensive as one or two other link-specific tools, so if you're working hard to track or create new inbound links you probably need to add one of those services to your toolbox.

#1 resource for Inbound

Moz as a company and as a SaaS provider is a key player in the inbound marketing arena. They do a great job of educating and providing clean data. Their tool set is great for those looking to take content marketing to the next level, either in house or in an Agency. Moz provides valuable information and direction and improving your inbound marketing efforts from many angles. Pros: Clean interface Education and ease of tool use Followerwonk seamlessly integrates with Buffer Great support and fantastic user conference Cons: Website isn't responsive Data could be deeper

Amazing all-in-one SEO suite

Pros: Easy to set up my site and start tracking my rankings, keyword positions (local and national) , site traffic, back-links and so much more. I love the fact that it keeps me up to date on any site issues that I may have as well. Cons: The "traffic from search" feature would be a lot more useful if you were able to easily determine the actual search terms used to find my site.

Super helpful

I'm working on my SEO with invaluable info I've gotten from Moz Local. Pros: It gives great insights for keyword research. I have used quite a few keywords I got from Moz Local. It's easy enough to use and has great training/informational videos. Cons: There is a LOT of information on the website. Much of which I was completely unfamiliar with when I started using Moz Local. The informational videos help you figure it out though.

Powerful tools even at the free level.

Pros: Moz is one of the first tools I use when doing keyword research. Even at the free tier, it's a super helpful tool. They have a suite of free tools available, and each are well worth paying for. Their content is also educational and genuinely helpful. Highly recommend. Cons: There's really nothing to dislike. They offer a lot for free, and pack a lot of value into the paid tools.

The best SEO performance software on the market

I was able to refine my seo strategy using the software, and was able to monitor results as we went along. Pros: Was able to see competitor insights for Online marketing competitors, as well as keyword rankings and opportunities for all of my keywords showing on google search. Cons: It gets a little technical and reporting might get complex. Its definitely a solution for a medium to advanced seo marketer.

A good SEO tool to have in your arsenal

Pros: Moz gives you a quality SEO reporting platform that pumps out regular updates on your ranking and performance. It also provides insight into opportunities you might have otherwise overlooked due to time constraints. This tool will help you find low hanging fruit and also tell you what avenues to avoid spending bandwidth on if you have don't have the time. Cons: Moz has the tendency to be a bit off with their SERP data. Also, their offpage crawl isn't as comprehensive as the competition. Also the user interface isn't super friendly for first time users, creating a bit of a learning curve.

Easy to use for SEO

Super easy to use, particularly the backlink research tool, competitor analysis and domain authority tool. Pros: Moz Pro is easy to use. I like using this product for back link research, competitor insights, domain authority, rank tracking, as well as local listing audits. Cons: The keyword research tool can be a bit wonky, and it often fails to load. I also wish that there were more customizations available for reports.

Website data at my fingertips

Pros: I loved the fact that I could do a ton of research very quickly on my website. It showed me how I ranked compared to the competition and what I needed to do to improve. It also let me "spy" on my competition to make my website better in Google's eyes. Cons: It was a little bit cumbersome and difficult to understand at first, but I think that is because I am not a hugely technical person. It might just be user error on my part.

Best Tool For Checking Domain Authority

It's a complete SEO tool specially for my digital marketing research. Pros: Moz Pro is one of the best and easy SEO tool. I like using this SEO Tool for Domain Authority, Page Authority, Keyword Research, Backlink Watch etc. Moz is a great tool for SEO work. Cons: I'd like the weekly reports to be more intuitive. I'd like it to recommend actions for specific domains and keywords

I've been using Moz for about 5 years, it's been essential in running successful SEO programs.

Pros: The best things about Moz are MozBar, the on-page grader, and Open Site Explorer. MozBar is like a swiss army knife for SEO, showing you all the key on-page elements in just one click. The on-page grader is great for page-level analysis. And Open Site Explorer is almost a must if you're doing link building/prospecting. Cons: As of lately, Moz hasn't been too great at keeping up with the industry. SEO changes at a crazy pace, Moz could do a better job of updating and improving tools accordingly.

I have signed up for a free 30 day trial of their premium package. It has proven useful.

I used this for keyword research. Pros: It provided what I was looking for. I needed to conduct keyword research. I liked this software because it is better to use than many of the others and because of who the provider is, I trusted their sources. Cons: The price. To be fair, they offer a lot of other features which I have not utilized, so I can't speak about everything, but the price for the keyword research feature is pretty hefty and I don't think I can afford it anytime soon.

All-in-one SEO & Marketing Suite That is Perfect For Those Inexperienced With SEO

Pros: Without much knowledge about SEO MOZ simplifies the essentials of improving your website by correcting optimization errors that will help your search rankings dramatically. Cons: It's a bit technical at first if you don't have an experience with SEO, but once you get to know the terminology and how the software works it becomes relatively easy to understand.

Useful

Overall, I find it helpful, and even though I would love a more logical interface, I recommend it for your website. Pros: What I like about Moz is that you can get a lot of meaningful insights for more than just one website. Things like that can really help you boos your site's performance, even without paid ads. Cons: What I would like to be differently, is the user experience on the platform, starting at the first step, after you sign in. You have to choose to see insights on Moz Pro, even if you clearly want to use that - that is why you paid for it.

Feature heavy SEO tool

Pros: The features of this SEO tool are probably the most robust of anything else out there that I've used. The keyword selection and matching tools work great. It uncovered many, many words and phrases Cons: The set-up was pretty intensive. In retrospect I probably should have leaned more heavily on customer support or training videos to get on-boarded. It's also slightly disappointing that some of the reports are not available until a week or more after you load up the keywords.

Easy to Use SEO Software

Fantastic. MOZ Pro is a great piece of software and essential for our business. Pros: MOZ is probably the easiest enterprise-level SEO tool to use on the market today. I've been using them for more than 5 years and have been incredibly happy with the software. It's easy to use and very robust. Cons: Report templates require an additional fee to access.

Great SEO tool

It's has been a great tool to research my competitors and find potential keywords to target. Pros: It allows me to know the domain and page authority of my competitors and lets me see important stats about keywords when I'm researching for new words to target Cons: The backlink database needs to improve, and it offers less features than other SEO tools in the market

Must Have Tool for SEO and Content Marketing Teams

- Great tool for content marketing teams both on the research side and production side of publishing posts Pros: - Easy to use and navigate tool that's incredibly powerful resource for content marketing team(s) Cons: - You can get overwhelmed in researching keywords in a day and age where you can publish content instantaneously via social networks (Facebook, Instagram, etc.)

Great tool to work with

Pros: The on-page optimisation grading gadget provides you a "grade" for each page this is a fantastic tool for enhancing your site one page at a time. Moz user interface is plainly looking very first grade Cons: Moz Analytics keeps track of just rankings within the leading 50 outcomes of Google wich is not that fantastic when you are simply starting

Best SEO tool i've used

Pros: Moz Pro really helps you understand and keep track of your keywords, on the performance of your website, and to fix any error that could be hurting your SEO ranking or web authority. Cons: It can be a little complicated to use, since it has so many differents ways to use it, and is not that visually friendly, but nothing impossible.

Moz Pro Review

Moz Pro has been useful in tracking website content issues and link profiles, including comparisons with other websites in the same market niche. I would like to see the Spam Scores updated more frequently. Pros: Domain, subdomain, and page inbound link profiles. Cons: Small limits on number of campaigns at each level hinders the ability to use this feature for multiple small websites.

Industry Standard Product is still the best

Tracking of customer search engine optimization is quite easy in Moz. It allows us to deliver great value to our customers. Pros: Generates great reports. Generally easy to use. Covers whole breadth of needs. Good value for price, generally. Cons: Pricing tiers are messy--would love a cheaper tier that allows multiple users. Interface can be clunky in spots.

Moz is good but it can be better.

As a Digital Marketing manager, I have to explore various tools and pick the best one based on the features provided and also taking into consideration the price. Moz is still a very good tool with good UI/UX however there are a lot of alternatives to this. Pros: The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time. Having said that, Moz is a good tool for SEO and the it the way it represents data is cool and easily readable. Cons: If you have been in SEO for sometime there is nothing in particular to dislike about MOZ because all most all the other tools match up to it. However subscription is something that needs to be there for the tools to function at its full potential.

Great SEO tool, won't let you down

Pros: If you are setting up your new website or want to improve the ranking of your current website look no further. Moz will help you identify the best keywords and rank by difficulty (low to high competition). The possibility of optimisation are endless, it's all about you and how much time you can dedicate to it. You need to be constant a diligent in order to really asses the difficulty of your wording and improve your website ranking on search engine results. Cons: No issues. It is a great software comparable to its pears.

Moz pro is the best tool for SEO

It's a great tool but requires technical understanding of SEO Pros: Moz's SERP checker and site auditing functions are very popular because they work very well. It is also very easy to differentiate spammy sites by using their spam score tool. Cons: Moz is more expensive than other tools and some key features require extra payments.

Decent Organic Tracking & Tools

Long time (happy) customer. They seem to have nailed the rank tracking and their index is average compared to others like ahrefs. Really shines when it comes to competitor analysis in the organix space. Absolutely essential for organic and content audits. really wish they'd provide more tools though as the organic channel is becoming more and more opaque as Google does too. Pros: Fantastic rank tracking and competitive analysis reports. Cons: Clunky, slow, forced design language and expensive.

A must have tool!

For I have been working with many SEO & SEM software, I have to admit that MOZ is a must have tool. It gives you a detailed snapshot of your SEO situation that allows you to adjust mistakes you may have done. It si quite a precise tool that covers many SEO topics such as backlinks, page errors... You can also spend hours watching their friday webinars. Pros: detailed reporting great customer service amazing webinars Cons: I see none

my moz pro review

Pros: I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other things and it has really supplied me with data that i can work with. Cons: Asides of the fact that i think it is expensive for you to get the best features. i think i am good

Solid SEO Tool for SMB

We use Moz for keyword tracking and general SEO recommendations. Pros: Incredibly easy to use, tons of training opportunities and free resources, highly supportive staff and community Cons: The system lacks more enterprise features that might come in handy for larger websites. However, it is still a very useful tool for beginners or small-medium sized businesses/websites.

More keywords!

Moz Pro is a good SEO tool. It helped me improve my website's ranking. Pros: Moz Pro has a lot of features that are helpful for SEO. I like the Domain Analysis and Keyword Explorer tools. Cons: Moz Pro is expensive. The interface can be confusing at times.

Best tool for Keyword research and reporting

Moz is a little bit tough to use but it has powerful features. It is totally worth of money. Pros: The best thing about this tool is its reporting system. It generates very helpful and beautiful reports for me and my clients. Cons: Analyzing backlinks can be improved. MOre sorting and filters can be added.

Wya too expensive

The free stuff is sometimes useful and their guides to SEO are great, but it's not an option for small businesses to pay for the Pro version. Pros: Moz has some great suggestions and will provide useful insights into your competitor's SEO strategy, backlinks and the like. It's very informative and helpful for SEO managers of all levels. Cons: It's way too expensive for the upgraded options. As a small business we cannot even contemplate purchasing anything from Moz. It's not justifiable at it's current price. They need to introduce a wide range of options

Must use for website SEO

We have been using it for some time and it has helped track our website ranking and to improve it over time. Pros: Moz helps determines the website Domain Authority and overall ranking on Google. It also helps compare against competitors. Cons: Certain features are only available on the paid plan. But it is quite affordable.

Excellent All-around SEO Software

Makes me look smart when doing SEO research for clients. Pros: The MOZ guys have it together and provide a comprehensive group of tools for doing SEO research. It's great for keyword research, analyzing the overall on-page SEO and doing competitor research. Their Chrome extension is also super useful when snooping around on competitor sites.

I love it just wish it came with a smaller price tag

I like it so far, however I'm inclined to cancel on the months I may not use it because of the price per month. Pros: It makes researching SEO keywords a breeze. It saved me a lot of time setting up SEO for my client. Cons: It's pricey! A cheaper option would be great especially for people that are new to SEO. It's a commitment.

It's one of the best SEO tools available, however I expected something more from the "famous Moz" .

Pros: - Accurate Search Volume - New, innovative keyword research tool - Good SERP features analysis - Domain / page authority insights - Position tracker Cons: - Average, dashboard without customization - Not too innovative and surprising reports - I would expect more features for that price, from that brand

Moz Pro is helpful for SEO

When deciding what to write about content marketing, knowing how you stand up against competitors or learning your SEO quality, Moz Pro really helps out. Pros: Pretty easy to use. The Moz Local platform is great too (I didn't see that available to review here, but I did want to mention it.

Improve my website using Moz Pro

Pros: You can try this tool for 30 days for free, you can see all the metrics on your website, you can observe your competition, and try to overcome it, you can easily do keyword research. Cons: I recommend you see a tutorial before purchasing a plan, since the tool is a bit complex and it will take you a while to learn how to use all the options.

Great SEO tool with a variety of uses

Pros: Moz really has it all when you're looking for an affordable SEO platform that functions for both research and tracking activities. Cons: The Keyword Explorer tool is great, but we'd love to be able to look at these keywords with their volume on a more regional/local level.

Easy and simple results

Pros: Moz has helped me with SEO audits on our clients and has allowed me to show clients that they need to improve with their local listings. Cons: I would like more interconnectivity with regular SEO over Local SEO and the impact here. This would allow more profound audits for our clients.

Great tool for keyword ranking/research

Moz is a great tool for individuals wanting to capitalize on their online presence. Pros: The Moz software has been extremely helpful as we choose which keywords to capitalize on when we run internet campaigns. Cons: I'd like to be able to customize the tabs that remain visible under the 'Moz Pro' index. I don't use the majority of them and they are more obnoxious than useful.

Very useful for keyword and link research

My experience has been very postive, for any SEO out there this is a tool you need. Pros: Moz is an excellent, comprehensive platform that is a must have tool for anyone working in SEO, content creation, or link building. The moz bar tool is an awesome extension that enhances SEO analysis throughout the work day, and the weekly performance emails are useful tracking progress. Cons: Maybe a little pricey, but the features they are implementing and adding are very worth it. Otherwise, great!

Accessible and easy

Pros: Moz Pro makes it easy to keep track of key terms for your Google rankings. It creates easy Excel docs with data. The keyword and link explorer tools are also very useful for marketing research. Cons: The dashboard can be a little difficult to navigate at times, especially for beginners.

Great SEO audit tool

I was trying to figure out why my search rankings dropped, and Moz helped find and fix the issues that caused the drop. Pros: The SEO audit showed me issues with my site, which once fixed, helped improve my search engine rankings. Keyword analysis helped me find topics to potentially create content around. Cons: The cost isn't very friendly for small businesses. Also, not that it's a major gripe, but I'm not the biggest fan of the UI (at least relative to other SEO tools).

Definitely one of the best in its category, which is why we've stuck with it.

The most critical and immediate things about our sites that we need to update to keep our rankings high. Pros: My precise, and we love that we get fresh feedback and data daily. Makes it much easier to stay on top of things, especially since the web changes by the hour. Cons: It's a bit on the pricey side. But, in the end, you do get what you pay for, especially with SEO software

Easy to use and very powerful

Pros: Moz is easy to dive in and get value from it right away. Compared to competitive products it is easier to use and everything is visible at a glance. Lots of functionality. Cons: The flip side is that it seems like there is less do-it-yourself functionality. For example, with ahrefs there was competitive research tools that I didn't find on Moz.

I personally use Moz local for Local SEO.

Pros: I like how easy it is to use, and the dashboard makes everything easy to see up front. The Local SEO feature is also very helpful and comprehensive. Cons: We get a lot of emails from them about our different sites, and I wish that they would just compile it all into one email instead of every single site we manage.

Perfect for Keyword Research

I use Moz for keyword research and it seriously works. Their conference Mozcon is amazing as well. With Moz, on top of keyword research, you can see your domain and others domain authorities, see where your competitors are ranking and you aren't as well as a website grader.

Best tool for SEO purpose

Its the best tool for keyword research and backlinks audit. It is very easy to use and gives you accurate analysis of data. Pros: The best thing about this tool is that t provides you the most accurate KD of any keyword as compared to other tools.. Cons: It does not provide the accurate search volume of keyword as it does in KD

Moz Pro has helped our company hugely

Moz Pro has helped us with our own company website/content as well as with all our clients to get SEO on par. Pros: Moz Pro has a huge range of features, one of the best features is the on-page optimization suggestions. Cons: Once logged in to Moz Pro for the first time it can be quite confusing because of the array of tools available, but once you get used to using it, it is simply great.

The best SEO tool on the market

Pros: The campaign feature which crawls my website weekly and flags any errors or improvements to me. The keyword research tool is also market-leading. Cons: Sometimes there can be a frustrating lack of data on keyword search volumes in the UK.

Still the best for SEO

Pros: Moz has by far the strongest SEO community on the internet and they've been pumping out incredible content for the past decade. Their tools will let you quickly get a handle on the health of your website in terms of SEO and help you figure out where to focus your energy to help your organic traffic. Cons: It's a shame Followerwonk is no longer included in the MOZ Pro package but definitely still good value for money.

Moz is an Essential Tool for Marketers

I love using MOZ. It makes the SEO process so much more palatable. Research is something I look forward to using MOZ's platform. They also put out some of the best marketing content on the topic. Even if you can't buy the full suite, their free products and assets are worth the effort of checking 'em out.

An SEO Tool That Is Unbeatable

Pros: 1. Helps you research new keywords that can lead to organic traffic growth.2. Helps you get content ideas to create monthly content strategy.3. Identifies gaps in traffic for you and your competitors. Cons: There are other SEO tools that can perform similar task to Moz but are available at a much cheaper price.

Great Solution for SEO Strategists

Overall, I have used Moz for well over 8 years. It's easy to use and gets the job done. You can literally setup rank tracking and more within minutes. It's definitely great for those who want to spend less time digging into data. Pros: Moz is easy to use and offers a lot of great features. Cons: Although it does the job well, it feels a bit stale. Would love to see more features released.

The Best SEO Software

Overall, Moz is great at expanding your SEO efforts. Pros: Moz Pro's keyword analysis tool and link analysis are effective and thorough. The software has many features and functions for a successful SEO campaign. The site crawl function is great at cleaning up website errors as well. Cons: Their dashboard could be a little bit better to navigate.

Easy to moderate my SEO!

Pros: MOZ rank is a best software for the SEO. I have been using it from last 9 months and it helps me to know about my SEO status and helps me to improve my SEO! Cons: Some features are available at PRO version only but still it gives the basic results of your SEO rankings.

This software is great at tracking the performance of different keywords.

Pros: The thing that I like most about this software from an agency perspective is that when you are tracking all of your keywords, you can segment them by client to keep them all in one place. Cons: The thing I like least about Moz is that you have to pay someone to train you on their software if you want to learn how to use it well.

Very Useful SEO Tool

Pros: Great for tracking organic ranking over time. Also great for tracking keywords, meta tags, and more. Cons: Sometimes can take a while to crawl sites, but I believe this is more of a technical limitation than anything.

Great product but can get pricey

Great product, very comprehensive. I use it to evaluate websites, compare with competitors, do keyword research, and create a plan for improving our web presence. It just gets hard to justify paying every single month for an extended period of time as it is rather expensive. Pros: Really useful for evaluating websites and improving SEO Cons: it's too expensive for a small business that doesn't use the software daily

Great SEO partner

Pros: One of the most accurate tools for SEO and link building process, we used this tool on a daily basis, help create our outreach plan and one of the great pillars for our company. Cons: I only wish there was a way to also keep track of the domain rating as well.

Fantastic tool for marketers!

Moz is one of the tools that says open on the browsers of our marketing team all day. Between the functionality of the tools, and the content on their blog (check out Whiteboard Friday's) Moz is a huge asset for our marketing team. Pros: Moz bar for Chrome extension, Open Site Explorer,

Great if your know what your doing

Overall great experience but I have learned that I do not want to do SEO services. Pros: Great to track SEO and data from your website in terms of google search rank and traffic. Cons: For sure need lots of training on how to properly use the system.

Must have app for SEO

It has been great. It has helped us analyse our SEO performance in real time Pros: MOZ helps to analyse the Domain Authority and also helps to compare against the competitors. It also has a chrome extension which can be used to analyse any website such as it Domain Authority, overall backlinks and other metrics Cons: The free plan has some limited functionality but it is understandable

A Must for Digital Marketers

This is an extremely important tool to use if you're in the digital marketing industry. Pros: The software offers a deep level of data and information that anyone in digital marketing would appreciate. Cons: In order to gain access to the full set of features, you do have to pay. Not to mention, it does take some time to learn how to use it efficiently.

Great Info, Sometimes a Learning Curve to Access

Pros: Moz is a great tool for any company looking to monitor, measure, and improve their SEO Cons: It has a little bit of a learning curve if you're not familiar with how to pull the reports (and which are the right ones to be looking at for your purposes) but their support is pretty helpful in getting you started

One of the Best SEO Tools in the Business

If you only have budget for one SEO tool, Moz is the one. It does lots of things from keyword research to helping with on-page optimisation. They now also have automated keyword rankings reports which is a very welcome update.

Multi-campaign SEO trackinng

Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets. Pros: SEO tracking and multi-campaign management Cons: Limited competitor tracking for different regions

Moz Pro : l'outil SEO tout-en-un pour réussir votre stratégie de référencement en ligne

Je recommande fortement Moz Pro à tous les professionnels du marketing qui souhaitent optimiser leur stratégie de visibilité, car il est efficace, il vous fera gagner du temps. Pros: J'ai utilisé Moz pour rechercher et analyser des mots-clés en vue de mettre en place une stratégie de visibilité. J'ai été séduit par la précision les résultats obtenus. L'outil offre des mots-clés pertinents, précise le volume de recherche et révèle le taux de compétitivité. Cons: Moz Pro offre certes des fonctionnalités exceptionnelles pour booster la visibilité d'un site, mais il présente un plan d'abonnement un peu élevé.

VoiceNotes Financial Transcription is niche market but Moz helps

Good. But expensive but good dashboard and easy to navigate. Pros: Can see volume and ranking together which is useful. Cons: Feel it’s more US focussed. Would like a quote to fix bugs from someone they trust.

Smart SEO/Tool Company

Pros: Smartest SEO tool on the block with lots of uses. We use Moz local to manage our citations, as well as the other tools for on site optimization and to monitor backlinks. There's other tools, but this is one I use in a lot of different ways. Cons: Would like more data as far as keyword ranking history. Only complaint.

It's great for competitive analysis

Pros: The knowledge base for Moz Pro is massive and it gives you access to so much information. You can analyze your own content, SEO, website, and more against your competitors. It gives you a leg up to see where you are in comparison and then you can adjust your strategy to succeed. Cons: I don't think their dashboard is designed very well and it can be a bit confusing at times. I think they should put more time into the aesthetics of the site just as much as the features.

Moz Pro Subscription

Moz Pro is the ultimate go-to place for any internet marketing agency or individual in marketing. They offer some free tools, but the value is in the tools included with the pro package. Ability to ask questions and get help from others in the community. Outstanding blog and White Board Friday topics and insights. Love Moz!!!

I LOVE Moz and everything Moz has to offer!

Pros: What I liked most is how much extensive information Moz Pro gives you. The interface is super easy to use and so is setting up your campaigns. One of the best features has to be the Moz Bar plugin that you can download for Google Chrome. Cons: I dont really have any cons for this software. Everything so far has been great and very very useful.

MOZ is perfect for SEO

Pros: Automatic, up-to-date rank tracking & analytics Extensive, fresh index of backlinks throughout the web Cons: Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations

Marketing department in a program

Amazing, allowed me to get into the world of paid search when I have no prior knowledge of that industry Pros: Making the crazy world of paid search optimization easy for a non-expert is impressive and moz does it Cons: Some of the metrics and tools are not clearly explained

Great SEO tool by a leading company

Always happy with their team and their content but their tool is really limited and currently a bit expensive. Pros: MOZ has been always an amazing resource for learning SEO and for being up to date with the latest news. Cons: The main issue with MOZ-PRO is that they have not innovated as much as Ahrefs.com or similar and they have fallen a bit behind them. The features they offer are pretty limited and the price they have does not justify their features.

Worth it just for Open Site Explorer & Moz Bar

Moz is one of the premier pieces of SEO software available. Moz Bar is a great plugin that lets you view Domain Authority (and other metrics) for almost any site on the web straight from your browser. Open Site Explorer is great for looking for linking opportunities.

Top SEO tool

Pros: Moz is a near-perfect solution for both SEO experts and "casual". It provides you with a detailed look at the keywords used on any site page as well as the overall site's performance in different categories. Also, Moz community is just a great source of the SEO-related articles and guide - definitely check it out! Cons: Moz is a paid only service. I have little issue with that, but a free plan with only the basic functionality (akin to SimilarWeb) would be a nice option.

MOZ Pro has it all - rankings, audits and more.

Pros: I can't believe how sophisticated the product is, including all levels of technical analysis and competitor data. Cons: I'm a little surprised the inbound link data sometimes seems limited (like the number of results). But I get enough data to get what I need.

My experience with Moz Pro

Pros: I likes moz link explore option as it gives me overall value of domain and shows us the quality of backlinks with the help of spam score metrics Cons: Moz bot is not much good to do competetive analysis as it database is not much strong.

Best SEO tool on the market

Pros: Moz has been our go to SEO tool for over 5 years. We use the Link Explorer, Keyword Explorer, Open Site Explorer daily.

I use Moz Pro on a daily basis and their tools are second-to-none.

Pros: It does a lot of the hard work for me. Plus, it puts me a step ahead of my competitors. Whatever information you are looking for Moz will certainly have the tools to provide it. Cons: Sometimes it can be hard to boil the bevy of numbers down to something you can use. But once you get a hang of it, it can be your most powerful tool.

It's OK

Pros: We felt like the software was great when we first started our SEO journey. There are now better tools available on the market but this was great to get the basics done. Cons: Reports could contain more details, lack of suggested ideas etc.

Great for finding how you rank

Pros: I love how you can easily see and compare your site to competitive keywords. In a competitive field with a lot of different competition, MOZ allows us to find new competition and scope them out. Cons: I think a lot of the interface is pretty obscure and hard to navigate. I wish there were even more tutorials or even an overall course about how powerful the software is.

The industry standard

Very positive. Highly recommended for an advanced tool. Pros: I have watched Moz evolve over the years, and they continue to put out a great product with great supporting content. Cons: The industry can be shady, and it's not always clear who to trust. So you can't simply take Moz's word for it.

Great web-based tool to manage your website's SEO quality along with that of your competition's.

Pros: Ease of use. Interface is intuitive. Nice to get the recommendation opportunities for improvements. Cons: It's a little pricey. I wish the data was updated more frequently. It would be nice to easily add more competitors to track.

Great SEO Monitoring Tool

Pros: - Includes full stack of features you need in an SEO tool - Pricing is fair for everything that you get - Can track multiple websites Cons: - Reporting can be improved, you can only export CSV files and then make charts to represent the data you have pulled.

The best overall SEO platform

Pros: This platform is, for me, the Cadillac of SEO platforms. Moz has so many great tools within the Moz Pro suite. Cons: The price is pretty steep and while it can be worth it, it's difficult to justify the price for certain people.

Excellent Suite for SEO Audit

Moz is a great tool with wonderful support, easy to use and has a lot of functions. I love it. Pros: The categorization of SEO issues for SEO Technical Audit is the Best. Cons: I can't extract Open Graph tags per pages.

Great Tool for a Birdseye View of SEO

Pros: Easy to use and easy to understand. Great onboarding experience. Cons: The analytics tools in Moz aren't robust enough to use on their own. Moz is a good tool, but the technical components especially aren't robust enough.

Amazing software for SEO lovers

Great experience with a market leading piece of software. Pros: It has market leading tools and functionality which allow you to leave no stone unturned in your quest for seo domination. Cons: The free plan is not generous enough, a few searches a month is not enough. Also the software is expensive & can be overwhelming at first.

great for tracking serps

Pros: Great dashboard for understanding all my clients' ranking at a glance Cons: too expensive, but still worth the price.

5 stars for Moz Pro!!!

A staple for any digital marketer. Highly recommend. What I like most is the search engine keyword rankings tool.

Moz

Pros: The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost Cons: No drawbacks but I think the user interface could be better evolved

Outstanding Tool

Pros: It is beyond easy to use! Everyone from a junior analyst to the CMO will be able to understand the platform and navigate. I really appreciate how quickly the data refreshes. I also really appreciate how easy the reporting is to generate and process. Cons: I wish the foreign language options were broader and more robust.

A must for anyone working in SEO

Pros: Moz Pro is a lifesaver when it comes to generating keyword research and building strategies around SEO Cons: Keyword ranking updates every two weeks. Would be nice if it was more frequent.

Essential for website optimization

Mission critical solution Pros: With MOZ we ensure that we stay ahead of our competition in the field of SEO and domain authority Cons: So much functionality that it is sometimes difficult to prioritize

Great for SEO planning and strategy

Pros: Easy to use and a huge amount of valuable analysis to play with Cons: Would be great to have some slicker reporting functionalities to report to clients direct from the platform

great! great tools for SEO

Pros: Really great tools for SEO, SEO management, SEO training and more! highly recommend webinars from MozPro! Cons: I've had some trouble contacting customer service. Sometimes waiting days in between emails or calls.

Very helpful

Pros: Moz is a wonderful product that I use for different clients to link build for them with different sites. It is a useful software because they help me understand what sites are stronger SEO wise.

Great for all levels of SEO

Pros: Very easy to use, it's an awesome tool that allows you to take insights based on competitive and marketplace analysis. Cons: It's more of a research tool by design, so insights are only partially given and you'll need a background knowledge or to go through their help docs.

I stick with the free tools

Pros: Great stats like DA and PA. The free tools provide a ton of value without a monthly fee. Cons: I think MOX pro is a bit overpriced. I have paid for it a few times but I find that the free tools are good enough for me.

Great extension with free option

Moz is letting me know what my and competitors Domain Rating is. This helps me to assess keyword competitiveness. Pros: It lets me know what is happening with my dom.ain rating and other things with my blog Cons: I haven't found anything that I don't like yet.

My favorite SEO tool!

Pros: Moz Pro is the most thorough, easy to understand SEO tool I have ever used. There is a very large database of free education for those who are new to the SEO world available as well. Cons: I do not have any dislikes about this software

Moz review

Pros: Moz is a very dynamic seo software with its many feature updates. It allows a clear referencing by highly optimized keywords Cons: No problem with this software, it answers

Great tool for SEO professionals

Overall it was a good experience but I think I lean towards SEMRush instead. Pros: I really like the link intersect tool that Moz provides. It allows you to look at multiple websites and see what link sources they have in common that you don't. Great way to find link opportunities. Cons: When you export the data it usually comes in a CSV file and you always have to work with the data and cell formatting to compare anything.

Solid SEO Tool

We are trying to find the best SEO research tool (in our opinion) to provide clients data. Pros: Great data and a very flexible tool. It gets you almost anything you could want. Cons: Navigation seems a little clunky. It's difficult to get around.

Moz Gold SEO

Moz is a brilliant tool to help you sort your SEO Out and get it optimized. This is very useful when optimizing an ADWORDS account Pros: Brilliant app Easy to use Cons: Could be neater Work responsively Moz Bar sometimes brakes fixed web elements

Worth It!

Great tool. Pros: Moz gives certain SEO insights that no one else can! Cons: Moz has fallen behind tools like SEMRush in terms of value.

Powerful SEO tool

Overall, this is a very useful and powerful SEO tool for our organization. Pros: This allows us to easily see how our website is performing in terms of search. We can also get tangible SEO recommendations. Cons: As this is an SEO software, there is a steep learning curve when it comes to learning the functionality of this software.

The new link explorer by SeoMoz is amazing and very similar to ahref expensive tool.

Pros: The software is web based, no need to install in my pc. The SeoMoz new link explorer is very amazing to find high-quality backlinks. Cons: The customer service is worst you will never get the response from these guys. The link explorer is still incomplete.

SEO is the way to go

Pros: I love Moz. I can keep an eye on my competitors and keep on top of my SEO before I see negative results. Cons: I don't like the limits on the smaller plans, but I understand.

Mode review

Pros: Moz is an easy program. Indeed Moz can be integrated into the browser as an extension, which makes it easy to use. Cons: The problem with the software is that it does not provide the precise search volume

Everything SEO releated in one robust website

Pros: The most complete service i ever used for SEO services, It really has it all and even more, very feature rich. Cons: Very steep learning curve, not for beginners in my opinion

Great SEO tool!

Our company uses Moz Pro for all of our SEO needs. Competitive analysis, along with many other SEO steps, is made extremely easy through Moz. Very user friendly and a great tool to help boost your SEO.

Great seo tool

Pros: Lots of useful information on the keywords i want to rank for. Plus, recommended actions to improve seo. Cons: It's a bit pricey. I'm aware that these kind of products are not cheap.

Moz is the best SEO tool money can buy!

Pros: super easy to use and helps you increase your web rankings easily! Cons: the only thing that could make it better is if it was free.

A handy tool

satisfied. Pros: Ease to use, audit tool i like most, gives snapshot what is required to achieve the goal Cons: takes long time to analyze. the results are not that accurate.

Best keyword difficulty tool

Pros: It tells your your DA and SERP and it gives you reliable keyword diffuculty data Cons: It's expensive for the monthly subscrption.

Great SEO bar

Pros: Totally worth it to monitor and be on top of your SEO needs. Great UX, user friendly and incredible data. Cons: I really love everything about this software. Sometimes it takes a while to load which would be my only negative.

What a program!

I had been familiar with Moz for their SEO information, but I was blown away by their software. There is so much functionality packed into this package. It's greatly improved everything I do with online marketing.

Great!

It gives great insight into our company's performance and helps give a great idea month per month. Pros: We use this software to assisting with our reports that we show to management and it's always very insightful.

GREAT!

Good experience and would definitely recommend to friends Pros: Good experience, I mostly look at spam on websites. Like very much Cons: There is nothing specific, moz is a great site

Moz Pro is Incredible

Pros: I loved comparing our site to other competitors in our space to see how we can improve both onsite and off line. Cons: Cost of the subscription unfortunately was downside

La più storica e più competitive suite dedicata alla SEO

Lo utilizzo da diversi anni e mi trovo piuttosto bene. Pros: Il prezzo competitivo e l'ottima qualità dello strumento per l'analisi dei link Cons: Non ottimale dal punto di vista dell'audit SEO.

Consigliato, ideale per i seo

Pros: Uso Moz come strumento nel browser. Ottima soluzione per avere alcuni aspetti tecnici a portata di mano. Cons: Nulla in particolare, a volte si impalla e non funziona, basta aggiornare il browser.

Veteran with the regular flaws

The biggest thing Moz has going is its name. It earned credibility for being around for so long. The accuracy of these tools is notoriously not fail-proof. I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools. Pros: It's one of the first SEO tools, and as a result, it's more reliable. The Keyword research tool is easy to use. Cons: 1. The freemium model is very limited 2. It's not always reliable. On more than one occasion, the keyword and traffic stats weren't accurate

Very solid option for All-in-One Seo management in 2025

We used Moz Pro for a year after coming across from SE Ranking when they increased their subscription fees substantially. Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools. Ultimately though, we preferred SE Ranking for the price bracket. Pros: Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. Cheaper price than the other top tools. Cons: Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may better suit your needs.

Moz is good SEO software but there are now better options available

Moz used to be the industry-leading SEO software when Rand Fishkin was the face of the company. But after he left, Moz has kind of been passed with Ahrefs and SEMRush who offer more advanced features, a better UI, and cheaper prices. Pros: I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional issues that weren't found with Ahrefs. The site audit feature is also very good. Cons: The data doesn't seem to be as accurate as with Ahrefs or SEMRush. The interface is outdated and clunky. I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google. It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too infrequent for my preference. I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.

Solid agency-based SEO tool

We have the best results using Moz for small "needy" clients that benefit from the slew of automated reports to keep them in the know. It is also, to the best of my knowledge, one of the earliest mainstream SEO tools, so the platform in general is very well tested, tweaked, and stable. Pros: Moz has been around for a very long time, and the thing that sets it aside against other SEO tools is the depth and stability of agency-based features and functionality. It has very good automated reports that make it very easy to keep your clients abreast, along with a variety of crawl schedules you can setup that will send alerts for things like 404 errors in broken links to other pages. I particularly love this for websites with an emphasis on blogging that might link to outside websites that can change or remove pages without you knowing. Cons: It lacks all sense of anything regarding lead gen goals or reporting, which many competing tools do offer. I also find it to be less "deep" than several other key SEO tools in its ability to compare things like page rank and targeted keywords due to having a smaller database. It's much more focused on on-site SEO health as opposed to the "big picture."

Using MOZ in a world of SEO tools

Pros: Moz is a great SEO tracking tool for beginners and intermediates, though more advanced SEO experts may want to look elsewhere. The best features of MOZ include: 1) Open Site Explorer - This allows you to monitor and assess backlinks from your site and other competitors to monitor their quality. 2) Keyword Research - one of MOZ's key features is keyword performance and tracking as well as research. This feature works great for keyword tracking. 3) MOZBar - The ability to add a MOZ toolbar to any browser to track metrics on the fly is one of the best features of MOZ. Domain Authority, Page Authority and backlink quality can all be assessed without opening the MOZ website. 4) Site Review - While not the most comprehensive, MOZ's site review gives you key pointers on things that you can do to improve your sites SEO and some good SEO practices. This is helpful if you need to review several sites to see what their SEO score is. Cons: My biggest con with MOZ, is that it has fallen behind other SEO tools in terms of crawl depth, SEMRUSH for example crawls more pages than MOZ and it is just a keyword research tool. As a result, as an SEO you may find the metrics you are getting are not as detailed as what you would find on other tools.

Suite of SEO tools for people with web strategy and optimization needs.

Updated keywords for traffic acquisition and content creation, fixed crawl issues thanks to list and suggestions, created an SEO strategy for 1-2 person marketing department that doesn't take much time to monitor and update. Pros: It provided general reporting very easily and helps you dig deeper into your specific needs. Also provides suggested fixes or solutions to problems and lack of data so you're never stuck or don't know what the next step is. Cons: It's segmented enough that finding the right tool isn't always evident. That being said I was using it as a means to an SEO habit for our websites so in that regard it was more of a learning curve.

Awesome SEO Tool Especially for Local Search

Pros: Best feature is the local search tool where you can see how your business is listed in 10 to 20 places at once. You can then click the links to the online listings and correct any errors easily to make them all match. This is necessary for search engine optimization: the business name address, phone number, and information matches everywhere online exactly the same. Normally it would be a longer process because you would have to do Google searches to find all this information spread out all over the web. Cons: They have fewer features than SEMrush their competitor: including competitive research on your competitors AdWords ads, display ads, and cost of ads.

Provides solid SEO monitoring but is falling behind competitors.

This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available. Pros: MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money. Cons: As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks. Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash. The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.

Useful set of tools

I've used Moz across several roles in the last 4 years and found it to be very useful. My favourite tool from Moz has to be Open Site Explorer, which is great for getting a quick overview of the authority of a website, with data to back this up which mainly comes from backlink profile and social shares. This tools allows me to dig into my backlinks, checking the authority at domain level & page level, along with a spam score which is useful when looking to identify low quality links. it can also be used to compare link metrics with other websites, which is great for discovering new links. I have to say, I've never been a huge fan of using Moz for SEO campaigns, as a lot of the suggestions that were being made to optimise my pages were very basic. However, it looks like they have made a lot of changes since I last used it, providing more of a dashboard approach which is good for getting an overview of a website. Pros: Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks' Cons: OSE doesn't discover as many links as some of the other SEO tools that I use

Good in Identifying Website Issues

It is solving the issue if doing backlink analysis. It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension. Also checking if the website gives do follow or no follow link is easy through extension. Pros: What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google. It identifies website issues as they occur. Its interaction with the web analytics tool is rather simple when compared to similar software on the market. Cons: It logs out after switching off the pc which is quite annoying something. Needs to be fixed. Otherwise features are amazing.

Great tool but needs better reporting

Pros: I have been a Moz user for close to 10 years and I can't imagine a time when I wouldn't use it. The ease of setting it up and getting the information makes it one of the most user-friendly tools on the market. Compared to other SEO tools, they have the most modern UI, which is extremely important to me. Cons: When it comes to reporting, that's where I switch to SEMrush. As much as they have tried to improve the reporting functionality, I find it much easier to report on position changes and especially rank changes in specific geo segments.

My Experience With MOZ Pro

The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of the efforts. Backlink Analyzer is really helpful to analyze backlinks to disavow toxic backlinks that can harm website in a way or other. All-in-all we use it to measure effects our SEO efforts and the overall health of our websites. Pros: Moz offers multiple tools to make the lives of SEO professionals easier. It calculates metrics (DA and PA) to see the ranking strength of a website. In addition to that, it offers a SERP Rank Tracker to tool to check website rankings for specific keywords against competitors', a Keyword Tracker for getting keyword ideas, a Backlinks Analyzer to analyze backlink profiles and identify toxic links, an SEO Auditor to audit a website to figure out gapes and flaws in technical SEO, and a Link Builder to build good quality links in a few clicks. Cons: Their customer support is not that good. A tool to analyze competition does not provide accurate data sometimes. Some critical tools, such as Citation Builder and Reputation Manager, are missing from the Moz Local tool. Moz Local does not offer a free trial either.

Moz Pro is no longer cool, but still has a lot to offer

Moz is the company that developed Moz Pro. Moz Pro is a suite of tools that help you manage your on-site SEO, link building, keyword research and rank tracking. I use it essentially for keyword difficulty analysis and for its Chrome extension, for other tasks I rely more on other SEO tools. I consider it a tool that can be very useful, even if it is not as popular as it used to be in the SEO world. I would recommend to those who are linked to the SEO world to give it another chance, Moz Pro may surprise you. Pros: For me one of the most powerful features of Moz Pro is its keyword analysis tool. It can surprise. It throws up terms that don't appear in other tools, as well as offering one of the most reliable difficulty indicators on the market. Cons: The backlink tool is not excellent, not even close to the market leader. Also its DA indicator, once a great indicator, is now almost worthless because it is very manipulable. Overall, Moz Pro has lost its luster. I think it is a matter of fashion, it is no longer seen as the cool object of other times, now that position has been taken by others. It happens a lot in the software world and causes us to lose sight of good tools like this one.

Moz is a good tool, but it's not quite 'great' due to a few problems

While Mozpro is something i'd really like to like as a Seattle native, but it's not something i actually used in practice even with my company provided license. I use their training and webinars but not the tool as Semrush and Ahrefs is superior Pros: Moz has just about everything you could need to run a SEO business or just do SEO for your own website. With good support articles, help section, and support they know what they're doing and want your site to succeed. Cons: Moz, in my own experience compared to other software, consistently gave different results for things like rank and volume. This was terrible when i was using multiple services at once to double check work. The other issue is the design layout is not easy to use nor intuitive.

No longer an industry leader, but still a solid product

Moz Pro helps us with Local SEO, keyword tracking (for specific locations which is awesome), backlink analysis, reporting, and technical site crawls. I utilize the community Q&A to bounce questions off of other experts as well. Pros: Having used many SEO softwares and Digital Marketing Suites, my favorite thing about Moz is its approach to data. The team at Moz is meticulous in producing accurate and responsible data within their tool. Domain Authority (along with the MozBar) are incredibly helpful in gauging a site's ability to rank. I love their keyword tracker - it's really easy to use. Since its most recent update, Moz's link explorer is now one of the best and boasts one of the largest link databases in the industry. Last but not least, the Moz community is incredible. The Q&A is great and high quality, really helpful. Cons: I don't necessarily dislike anything about Moz (I do think the user interface could be better), but in general almost every one of their tools has a superior option out there. SEMRush has far better keyword and topical research tools, Screaming Frog performs a better crawl, Majestic (subjectively) has better link data, and Ahrefs has better reports (in my opinion). I also think since seemingly changing who they do citation management through, their Local SEO tool is not what it should be.

I am a HUGE Fan of MOZ & Moz Local

Pros: - MOZ probably has one of the best support teams on the internet in the SEO industry. (Huge props to this team. They are always there, always answering questions!) - Very easy tool to use - and they recently updated the interface a bit, making it easier to understand what's happening and what needs to be fixed. - The tools search through different directories to find where your business is located/not located and if there are any problems with your NAP. - Minimal learning curve. Cons: - In comparison to other programs, like Yext or SEMRush new tool, this program feels a bit weak/limited. At times, I wish this tool could do MORE. - Can't respond to reviews on different platforms. - The tool is separate from their SEO tool - MOZPro. - Can get costly, quickly.

Great SEO Tool for Small Teams/Clients

Solid SEO product for the price. Pros: The software is very intuitive and easy to use and includes all of the basic features you could want in an SEO tool—keyword tracking (the core functionality), backlink explorer, and a handy keyword research tool. Moz is also incredibly affordable compared to more enterprise solutions. Their training and support team is wonderful and they offer tons of great FREE resources on SEO training, best practices, etc. Cons: That being said, Moz is not an 'enterprise' level solution. I've worked with Moz for an internal team and on the agency side, and I've worked with a few other solutions as well. If you work with large sites/data sets or manage multiple clients, I've found better luck with true enterprise products.

Powerful but flawed

As the person on our team tasked with optimizing our website and content for search, I have gotten a lot of use out of Moz. It's generally a good tool for accomplishing the basics, which for me means doing the day-to-day of SEO-informed content marketing, such as keyword research, campaign tracking, some link-building, etc. I hear that there are some pricier alternatives that work better in specific areas, but as a decently priced option that does everything pretty well, Moz is a good choice. I've gotten great results in boosting our site's performance in my time using it. Pros: I quite enjoy using Moz most of the time. It does a lot of different tasks quite well, including keyword research, SERPs ranking monitoring, backlink checking, etc. For budding SEOs on teams with the budget, it's a useful tool to get started with. I currently use it daily at work, and I find it works great for my main use for it, being tracking rankings both daily and as part of ongoing campaigns to increase our company's standing in Google search. Cons: My main gripe with this software is that it seems features are often struggling to work correctly. Rank tracker in particular has been a source of frustration, with the feature just not working at all for weeks. While it's not strictly necessary to monitor the day-by-day ranking fluctuation of pages against specific keywords, it's something that Moz's rank tracker is supposed to enable you to do, so the fact that it doesn't work consistently is quite annoying.

Moz Pro Doesn't Stand Up Compared to the Competition.

MozPro is definitely a good tool to have in your arsenal, but I'd recommend using this one only as a supplement to the more robust tools out there. Pros: Keyword ranking and search visibility are key factors, and MozPro's focus on these does it justice. The Chrome extension is also nice - so when I'm perusing competitor sites, I can do quick (virtually instantaneous) research on their sites compared to ours. The weekly crawls and updates are also good insights to see how our SEO is performing. Cons: It's nice that Moz Pro focuses completely on SEO, but one of its disadvantages is that it doesn't have the full tool suite that its competitors have (like social media analysis and PPC analysis included). In today's world, focusing purely on SEO doesn't cut it anymore - not when everyone else is doing this PLUS other things! The way data is displayed in MozPro is very confusing at the outset - so while the concepts themselves are easy to understand, the data visualization in Moz isn't simple. There's a good learning curve associated with it. Why MozPro displays the same data sets in different ways, I'll never understand! Finally, it is expensive!

Makes Keyword Research a Breeze

Overall, I really like using Moz. I mostly use it for keyword research, but I'm just starting to use some of the other features like the Rank Tracker and creating campaigns to monitor. I'm excited to get to use these more! Pros: The biggest feature I use and like is the keyword research tool. It's easy to use as you search keywords you can add them to a specific keyword list to download later. I also like that it gives you an overview of search volume and difficulty so you can see at a glance if you have too many keywords that are too low in difficulty score, too high, etc. and need to balance it out more. Cons: I think the competitor analysis of keyword research is harder to do on Moz. With Moz you can see the domain authority of your company compared to competitors and their link strategies, but don't get as much insight into what keywords competitors are ranking for.

Good SEO Tracking

Pros: I really like how this software has helped my company track keywords and check out the quality of backlinks. For our use, looking at what our competitors are doing and how we are ranking against them has been the most positive. Not having an SEO background and being self taught, MOZ has been useful for us to get information that we can interpret ... basically their dashboard and layout is intuitive and gives good descriptions as to what all the information relates to. For the price it has been overall a good investment for our company. Cons: The cons are probably on me and my lack of knowledge, but at times it does feel like there are falling behind the industry. That being said, SEO changes so quickly that I can imagine its hard to keep up with at the rate that it changes.

User friendly search tool

Easy reporting and search data that's easy to share with non SEOs Pros: - Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities. Overall, I love this product and, when I started my now job, insisted that we get a subscription. Cons: My SEO friends and I go back and forth on this, but we have a hunch that Moz's data -- for keyword volume at least -- is way more conservative (and possibly less accurate than) SEMrush. To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.

Overall pretty happy with using MozPro. You do need to have a solid understanding of SEO basics.

Helps identify areas of our website that need to be optimized for SEO. Also helps us benchmark against our competition. Also very useful for tracking backlinks to our website. Pros: Relatively easy to set up and use the platform. Their site crawl feature is great at identifying issues that need to be resolved. They provide great tips on what each tip means and what impact it will have. Like any tool you need to spend time to set it up properly. It's a very powerful tool once the right foundation is in place. Cons: Their onboarding isn't great. I've tried to get a new team member to go through their new account onboarding & they tried to charge for providing this training which almost made me cancel our plan.

One of the Best SEO Tools on the Market

Competitive data for clients that is hard to track elsewhere, specifically for links. Pros: Moz has a very user friendly interface. It is easy to navigate, to save groups of research, and provides fantastic competitive analysis on backlinks. The keyword research tool is more accurate than Adwords Keyword Planner and a great starting point for long tail terms. Cons: While easy to navigate, some of the tools can be hard to understand. I typically start my keyword research process with moz, but to find the holy grail of long tail keywords, I'll move to another tool. I also wish Moz did a better job of pulling historical keyword data (tracking rankings BEFORE you enter them into Moz).

A complete tool to monitor and improve the SEO strategy for your projects.

Pros: What I like the most is that is pretty easy to use. I've been using it for a year and my experience is quite good so far because it offers lots of functionalities and it adapts well to different projects. It offers lots of Keywords indicators that allow you to take better decisions. It also gives you advice, new ideas and ways to improve the SEO with keywords. Moz is also really useful analyzing your competitors because it tells you how strong are your domain and your website, based on numerous parameters. Cons: Pricing is a bit expensive. It's not very accurate in terms of your rank. I mean, it doesn't tell you the exact number where you are in the search results, it only tells you the range where you belong. It also has limitations on the number of competitors it allows you to compare. This depends on the pricing. It doesn't give you immediate feedback on the changes that you make, you have to wait at least one week to check the results.

MOZ.com = Software created by SEO experts

MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc. Pros: MOZ is feature-rich with multiple modules and the ability to track performance of multiple websites. Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API Cons: MOZ, although feature rich, is somewhat expensive for the base package. If you want the other modules like Keyword Research, Backlink Reports, Local SEO, you have to pay extra for each.

From a Local SEO expert

I'm an SEO export and I've been using Yext for about 4 years. We use it for our franchisee clients that don't want to pay for premium services like Yext. Pros: Price. You can easily sync any updates for your business with Moz Local. The platform is very simple and straight forward. I would recommend this tool for business owners with a small budget. Cons: Technical issues. I have not the best experience with Moz Local, especially with connecting Moz Local to Google My Business. I would love to see more available directories for sync.

A full-featured SEO tool but not as good as it should be

Pros: There are some good tools and features that help you to improve your SEO. The metrics are very helpful and easy to understand. The user interface is fairly easy to navigate. Their support and knowledge base is very good and can teach you a lot about SEO and how to rank better. Cons: I don't feel that Moz is quite as helpful to use as the likes of Ahrefs. There are some good tools but they're not excellent - not as good as they should be. I haven't seen enough updates or improvements and I'm starting to question whether it's worth the money each month.

Good software for SEOs but not the best

Pros: I really like the new Link Explorer Moz has just released, especially since much of it is available to free users. Another great feature is showing you which of your keywords can qualify for rich snippets knowledge graph, etc. In Google. They have the ability to track keyword history which is very useful and compare that to your competitors to see where you are lacking. Cons: While the software is good, I don't think it warrants the price tag. I would rather pay less for less features. Many of the features in Moz, I simply don't need. I also think their interface is boring and not very intuitive.

Generally, a must have for any internet markets kit

As I said before, it pretty much has everything an internet marketer needs in their kit for client analysis. This belongs in your kit. Pros: They have a lot of features wrapped up together like rank report, site analysis, competitor tracking, and backlink analysis. Cons: The price can get pretty high as you add on more sites to track. It would also be nice to be able to split up your billing so you could apply X amount to one card and X amount to another. Specifically thinking about when I want to charge client card instead of it all going on ours.

Good Value for the Cost

Moz is easy to use and has been great for allowing our in-house content team to quickly perform simple keyword research. Pros: Moz Pro has a more intuitive & user-friendly interface than other SEO tools and is a great option for an in-house team of mid-level SEOs - people who aren't necessarily looking to dive deeply into the super nitty-gritty stuff. Cons: The estimated keyword volumes seem to be much lower than those reported by the other tools we use. The number of ranking keywords also seems to be less than what other tools report for many URLs.

Moz is good for competitor research

Overall i can rate moz pro 7 out of 10. Pros: As a digital marketer, i used Moz pro for various activity but, but one of the best things I have used in Moz pro is the keywords gap feature. It will directly tell between you and your competitor which keywords you are lacking and where you need to work on. Cons: Moz pro backlink database is not much strong like SEMrush and ahrefs, as it shows limited number of backlinks.

Best Companion to analyze my content

As discussed above, Keyword Explorer is my favorite of all its features. My contents backed with the keywords researched by employing this tool has really helped me rank my page. Furthermore, the suggestions advanced by Moz coupled with SERP analysis serves as a complete package to inspect the performance of my work. Pros: Moz Pro is not only a software, but also a self-performance examination tool, which has given me some commendable insights into my content. Moreover, its special feature- Keyword Explorer has been working wonders for me. Being a content writer, it helps me stay connected to the identical pertinence and structure, to each content that I draft. Cons: On a bigger front, I really cannot fish for any cons for Moz Pro. But I would like the concerned authorities to kindly allow the other nations apart from the U.S. to access the database/crawler/metrics.

Perfect for small businesses, not for power users

Pros: Part of what I like about the software is what I like about the organization behind the software: They're very thoughtful and scientific about each feature they add. There's a robust set of tools around keyword research and link analysis--the basis for any SEO campaign. There's enough utility here in a nicely-presented package to be helpful--and not overwhelming--to orgs that want to get smarter about their SEO game. Cons: Moz is great for the basics, but power users are going to find a lot missing. For example, their link index is much smaller than the ones in ahrefs or Majestic, and anecdotally I've found that their keyword data contains much less search volume information than competitors, as well.

Solid SEO Tool For Professionals

Pros: I like the insights that MOZ provides my business to help our clients better correct on-page and off-page SEO issues with their website. I also like the keywords tool. It enables my team to figure out what is best resonating with people on the web. Cons: I hate the limits on the versions with keywords and campaigns. I think Moz is a bit overpriced as well. Overall great system, but need to stop defaulting to campaign email updates. They are annoying and one of the reasons we ultimately moved to another system.

Moz is probably the most well-known option out there for competitor analysis and keyword research.

Main benefit would probably be its blog; it has taught me almost anything I needed to know about SEO, growth hacking and ASO. Pros: Wow...this tool has so many features, I wouldn't even know where to start. A really great tool for competitor analysis, complementary keyword research and overall lessons about growth hacking. Cons: The main trouble IMHO is the price; there are other options out there, from SEMRush to ZEFO, and in my home country, ZEFO is the undisputed king and the prices are just better. When ramping up, there isn't a need to start with MoZ because of that.

Use MOZ pretty much everyday - would recommend.

Really great tool that all SEO's should be using! The MOZ forum is also great to get expert advice on any problem areas you're experiencing. Pros: Use this everyday to check Domain Authority/Page Authority and to download long lists of SERPs using the MOZ toolbar. Also use the Rank Tracker tool for a quick check on a sites rankings for multiple keywords. Cons: I could be using a lot more of the features, but find it difficult to navigate as there's too much! Definitely doesn't flow as well as it should.

This tool is good for tracking website ranking

I am using this tool to track domain authority, backlink profiles and keyword ranking of our website Pros: This is great tool for analyzing the backlink profiles for our website and finding the keyword ranking of a website. The keyword explorer feature of this tool allows one to find new keywords for website. The biggest advantage of this tool is that it tells the keyword difficulty. Cons: This tool is great tool for seo but not a complete SEO tool and I need to look in for the other tools

Great, robust SEO tool that can be used by anyone.

Pros: The variety and usefulness of tools, including position monitoring tool, keyword research tool, site crawler tool, etc., makes Moz Pro appealing to any SEO. The page optimization suggestions are often quite useful and there are extra tools like the browser toolbar extension that are a great bonus. Interface is fairly easy to navigate. Cons: Could be a little overwhelming for people new to SEO/small business employees because of the number of tools and details and the interface is sometimes tricky.

Complete Review of Moz

Pros: Moz Pro a comprehensive SEO software suite with several SEO functionalities in one web-based tool. Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools (SEMrush*, Ahrefs, Majestic SEO or Raventools). Two strong points are Open Site Explorer and Keyword Explorer, which address the core issues of SEO well Another important factor of MOZ it the fact it has the strongest community behind of any SEO tool, compared to SEMrush*, Ahrefs, Majestic SEO or Raventools. Cons: Their database/crawler/metrics are just available for US, so is useless for sites and SEO outside the US

Provides great SEO monitoring and optimization suggestions... but why?

Pros: Great analysis and reporting; gives you several actionable opportunities to raise your website's SEO, in addition to information about backlinks, competitors, local listings, etc.; probably the best SEO tool out there, but others are catching up. Cons: Doesn't work well with HubSpot (as far as website visits go; there's a discrepancy between GA and HS); doesn't easily tell you WHY certain scores are the way they are unless you dig deeper; price point and plan limitations are a bit frustrating.

Excellent insights into SEO performance

Pros: Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition. The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy. Cons: Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful.

Moz can be good if it is accurate.

The experience has been good initially but as we increased our activity we had to move away from Moz Pros: Moz is a good tool for organization that are starting to go digital because it is easy to use/navigate. Priced pretty low and with free version the organizations can also extract some value. Cons: As the organization becomes profecient in digital marketing, Moz kind of becomes obsolete with inaccurate data and lack of powerful tools.

The insight I got using Moz was invaluable!

help improving my SEO which lead to more bookings Pros: I like that this software is literally foolproof! It shows you exactly what you need to know when you are working on improving your SEO for online marketing. The keyword reports were very helpful Cons: I honestly didn't come across any downsides. It was very in-depth, maybe too in-depth sometimes for me to understand, as I am not a computer SEO guru.

A matter of preference

Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research and analysis. Pros: Moz is just an authority... it's where I started my SEO journey, as did many other marketers. I like the rank tracking feature and backlink reporting Cons: It's Google only, which isn't the end of the world considering, well... Google! But when their competitors have more data, I've got to count it against them.

Great, user friendly tools for marketers and business owners!

We started with MOZ and to be honest we was satisfied with results until certain point where we needed more accurate data for international search and paid campaigns. Pros: We like content suggestion and keyword research tools provided by MOZ, easy to navigate and use with advanced tools also available. Cons: Keyword accuracy for international databases could be improved with additional lead generation tools could be added, as competitors are doing.

Why Moz Pro is an SEO Must Have

I use Moz Pro everyday to monitor our new website. As a newbie to the SEO world, Moz has provided me with tools and research to monitor and better drill down to the specific issues on our site. Pros: Ease of use from a customer perspective. You can setup up campaigns for your site and pages, and Moz Pro allows you to monitor everything with ease. Cons: The one thing I would change is better tips on how to fix SEO issues. Specifically Metadata and canonical issues.

MOZ PRO is very useful in SEO

Moz pro is very effective in basic SEO tasks Pros: I used Moz pro mainly in searching for keyword lists for SEO and page ranking and optimization and backlinks it was very effective and useful to fulfill this task it is also good for creating campaigns Cons: Moz pro was good but it was easier to deal with Semrush as its easier to use and had more features

Moz Pro is a great tool to have in the SEO Toolkit.

Pros: Ranking reports and crawl frequency are my favorite features of moz Pro. The keyword research tool is also very functional. Cons: The on page suggestions from Moz are pretty useless, but I can see them being beneficial for people who have 0 experience.

SEO Management and Marketing Analytics with Moz

I am using Moz over a time to analyze my SEO of the website, you can find proper insights to drive your strategy. Pros: One of the most important SEO tool in the industry is Moz, can give you really important insights for your website and you can use them for your marketing. Cons: You can use Moz for your SEO analysis, backlink monitoring and keyword research. But they should add more features because the fee is quite high for those features.

My Favorite SEO Tool

Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team. Pros: There are a lot of features offered and data is provided very quickly. You can easily set up and store different campaigns and a lot of insights available. Cons: Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

great tool for auditing and understanding your ranking factors.

Moz Pro helps our clients with their initial SEM/SEO undertakings. It is great for single-dept marketing teams. Pros: Ability to research keywords, audit websites and track competition. Information is easy to understand and act on. Cons: Some of the tools have been supplanted by recently released Google products. Reports often conflict with Google Search Console results.

One and Only one tool to find Authority

Pros: In SEO community moz helps us to check the analyze the current situation of the website by giving as the value of domain authority. In my personal use moz also provide lots of other things like keyword gap that is very useful features it allows me to find the best keyword opportunity for my website. Cons: Well no, i do not have to say anything that i least like, ever module has its own value.

The leader in SEO tools

Pros: Feature rich and easy to use-definitely useful for the amateur or novice SEO specialist. Their free trial definitely won me over way back when I got started. Cons: The browser toolbar seems clunky as if it's using a lot of memory. I wish they had website content-marketing materials to learn SEO simultaneously as using the tools.

A very good keyword tool for SEO campaigns

Pros: Relatively easy to use and is knowledgeable and intuitive with dashboards that are very helpful and easy to understand. Is great at competitive benchmarking and helping you analyze competitor keywords Cons: Expensive for what it is. Requires daily use to justify the cost of the software. The user experience can sometimes be frustrating.

Good tool for SEO keyword research

A solid tool for SEO management, particularly for keyword selection. Pros: It is fairly intuitive when it comes to keyword research and selection. I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site. Cons: It can be somewhat limited in its results. At some points, it did not show results/data for some of the keyphrases I input.

Top-notch SEO analytics service

Pros: Moz is an awesome tool for analyzing keywords and sites, no matter your level of SEO knowledge. It's great for both SEO newcomers and pros. The rich knowledge base and community will help you find answers to the most common SEO problems and questions as well as help you discover the most recent market developments. Cons: A bit too pricey for my liking, but overall it's a great tool worth paying for.

Great product overall, a few flaws

Highly recommend overall, just use it combined with other tools Pros: High quality and has a lot of functionality. The DA extension is super helpful in link reviews and they have a lot of free tools even if you don't keep the pro version which I appreciate. Good overall SEO tool. Cons: The backlink checker isnt as extensive as other tools like ahrefs and they could improve this further.

Decent tool but poorly put together

Pros: Has some tools that I do use often such as open site explorer which is great. The keyword tool is also helpful Cons: The interface is really hard to use it makes it feel like every tool is separate and there is not a feeling of creating campaigns or projects.

One of the Simpler SEO Tools

I've used Moz as well as ahrefs, Majestic, and SEMRush. Moz has one of the cleanest dashboards and offers simplicity. That said, it's too simple for some of my advanced projects. I prefer the backlink database of ahrefs and the audit tools of SEMRush so it's hard for me to justify the monthly subscription cost. Pros: Moz is pretty easy to use. The UI is nicely designed and they have most of the tools you need to improve your SEO Cons: Backlink tools are lacking. It's tough to beat ahrefs which makes it more difficult to justify the subscription cost.

The Oldest and Amazing SEO Tool

Overall great experience using this tool, still gives some great insights Pros: Moz is one of the oldest and best SEOtools that I have used. The metrics (DA, PA) provided by Moz are one of the accurate and matches the standards in the industry Cons: Moz is letting the competitors take the market by providing less useful services. I personally believe Ahrefs is far ahead in giving out more data. Moz is good but they have a lot of room for improvement

One of the several good SEO tools out there.

Pros: MOZ have created one of the most recognizable metrics in the SEO world - "Domain Authority" or DA. It is something that every SEO specialist looks at when evaluating a website or backlinks. Their browser toolbar is a good feature. Cons: Relatively small database compared to other SEO tools like MOZ. They don't have a toolbar for Firefox browsers.

Good Digital Marketing Software

Very Good Pros: Campaigns help us track multiple campaigns at the same time Can see how to improve each webpage of the website See how the keywords are ranking Cons: Not very easy to use, the User Interface can be overwhelming to new users

Value for money when you get a Moz pro

One of the best tool to judge your Domain. Pros: Other than PA, DA the tool provides great data of the website. The Page audit as well as page optimization tool helps in improving your website. Cons: The Moz bar sometimes does not show data many times or creates loading errors for a few of the websites.

Extremely expensive, not a viable choice for a smaller business

Excellent onsite SEO insights at a high level. Making use of these insights, however, calls for a higher level of SEO understanding than many people might have. For those doing SEO professionally however it probably is the gold standard. Pros: It is very full featured and can potentially offer many insights. Many of them, however, may be more than many users actually really need. However, for a deep dive into a site's SEO is probably is the premiere offering of its type Cons: There may be too many options in the pro version of the software and unless you are already very adept at SEO following some of the recommendations made can have a negative impact, the complete opposite of what people look to this software/service to do.

You need this, if you are serious about SEO

Loved the product for SEO optimization and keeping a check on competitive keywords. Pros: Moz is best SEO tool there. It helps find the issues, target keywords, improve the website, keep check on competition and so many more features. You don't need to be an expert to use the tool. Cons: A bit expensive, it is great for big companies, smaller companies might find expensive. Moz also need to have more automated customized reports.

Great for keyword research

Moz is a little difficult to navigate at first, but once you know where you're going its a good tool. I use it a lot when deciding to use one keyword over another in headlines. I also get an email every week about how my brand is doing and what keywords have moved up or down, which is helpful.

Solid SEO Tool Facing Growing Competition

Pros: Moz is well designed and easy to use SEO tool. It's founder - Rand Fishkin is well-known SEO professional who creates a great content for the SEO community. Cons: I found Moz crawl for certain niche keywords to be outdated or non-existent. For backlinks and content analysis, I have to use Ahrefs and SEMRush.

A Good Supplement for SEO Intelligence

Moz provides a good toolset that can be a supplement to other platforms. Though I would not rely on it as my primary source of research, it definitely provides good insight. Pros: LinkExplorer is a robust feature providing good backlink insight. Though it may not be a Majestic or AHREFs, there are features that are rather unique like the Spam Score. Cons: Poor navigation structure can make it difficult to find the tool you are looking for. It makes it less intuitive than suites such as SEMRush or AHREFs.

Great SEO tool for the money

Pros: Very easy to get up and running tracking keywords and on-page SEO metrics. useful features for keyword research. Great value for the money. Cons: Custom reporting tool is clunky. API functionality is limited.

Articles are Super Helpful

Basic and slightly advanced levels of SEO understanding. Pros: I love all the support documentation, everything from Whiteboard Friday to basic SEO definitions. Cons: Their reports are sometimes not as easy to understand for a non-programmer.

Great all-round software

It is a solid bit of kit and their rank tracker is as good as any. Pros: I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info you need to analyse a site's performance. Cons: Moz has many great features but there are others offered by others that provide a wider scope for digital marketing.

A great SEO tool that scales up with your knowledge

I got actionable information that helped me to contribute to my organization's overall search performance - and enabled me to understand more about the reasons behind high and low rankings. Pros: It's got everything you need to improve your site's search presence, with tons of information available - but you don't need to be an expert to get value out of things like the browser toolbar. Cons: There is a learning curve to some of the more detailed reports, but that's to be expected.

Moz Review

I don't have to do manual search and entry anymore which is awesome! Pros: It makes researching keyword rankings sooooo easy. Cons: I can't think of any at the moment. It's been great!

Very well integrated software, one of the best

Pros: Moz has many universal, as much as internal SEO rankings (MoZ score) to help any customer better their SEO positioning. What I particularly enjoyed is the moz Toolbar that analyses a website instantly and provides instant feedback upon any changes you or your developpers have made. Cons: I would love to see the web interface improve slightly. Oftentimes I found myself looking for specific tasks way too far into their categories. Site speed has also been an issue for me.

Not a ton of features, but helpful product

Pros: It allows SEO to become much less disorganized with the keyword tool to attract users base don past search data Cons: Sometimes the site can seem clunky, but the keyword targeting along with the setup assist are great tools to run successful SEO campaigns

Dipping my toes into SEO with the help of MOZ

Pros: I never knew I could have so much information on my competitors through it! It is like a roadmap to where you need to be in order to be findable on search engines. This is what I liked the most. Cons: Like with everything, you need to know exactly what you are looking for or you'll get lost. This is such a powerful tool that you can do so much with... so it's easy to get lost in the features. Just focus on what you are looking to get from it and you'll be fine, though.

Amazing tool to get SEO data of yours or clients Website.

I was using Moz Pro for my clients and to get the comparison between them and their competitors. Pros: I like the data that Moz Pro provides about the Website and and the competitor is just amazing you can consider taking business decision on the data that Moz Pro Provide. Customer support is amazing. Cons: It was difficult for me to navigate earlier. The data of the website Moz Pro has Mojorly Amrican and Uropian Data.

The Moz Bar is Great for SEO Tracking

Pros: The Moz Bar is great for SEO tracking—using it on Google to track keyword rankings is easy. Cons: The Moz Bar constantly stops working and you have to sign out and sign back in to make it work.

Great SEO tool but a bit expensive for its premium features

Pros: I used Moz pro almost everyday when I was working as a digital analyst. I like the data and trends of keywords it provided me. It also gave very good suggestions for relevant keywords and website optimization. Cons: However, it is bit expensive compared to other competitors and does little for social media monitoring.

Moz Pro

Pros: The reporting generated by Moz Pro is good for determining areas on your site that need to be addressed regarding technical SEO. The site audits come in handy, but should be used with care and discernment. Cons: The site audit reports are sometimes frustrating because some of the issues identified on a site are reported erroneously. Often the audit might report that something needs attention when the 'fix' is in place or no 'fix' really needs to be made.

A must have for SEO

Pros: Their tools are top notch, and give some of the best, and most trusted data, in the space. Their trainings and resources are well thought out too from my perspective. Cons: I don't think their traffic estimates are accurate, and sometimes the overwhelming amount of data provided can make understand how to make actions from it difficult. I think investing in a recommendation engine for mid-level users and similar would be a great move.

Good Starter Plan

Overall the software suite is good but there are better alternatives for certain features. Pros: The MOz Forums are especially good for those newer in to the SEO world. It is a good resource to reach out to other sin the Industry with questions Cons: Other frirms have a more extensive database in researching back links.

Moz Pro Review

We use this as an SEO solution within our advertising agency Pros: Great tool for overall SEO guidance and tactical recommendations. Cons: To get any real value from this software, you need a subscription, and the monthly cost is rather high. If you have the budget for it, then definitely worth the price.

Easy to jump in and use

Pros: As the title says, you don't really need to know much to jump in and begin use. Other SEO tools I have used have a bit more of a learning curve. Great for finding new keywords to target Cons: In my estimation, this tool is more basic than some other tools like AHREFS. That said, it does help simplify things for the average user

Love Moz Pro

Pros: Great SEO, Website and Digital Marketing platform. We use the heck out of moz for crawling, competitive, Link building, etc. Cons: None to date. It has been very easy to set-up, manage and use in our day to day agency strategies. We love it here at itsevolve.com

Against newer entrants, Moz still holds up.

Pros: Moz is still king for Keyword research. Their link analysis, while not as slick as aHrefs, does a good job as well. Cons: Moz could do a lot better for competitive analysis - I wish they'd take back some market share from SEMRush.

Moz Pro

It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value. Pros: I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product. Cons: The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions.

Great toolset for SEO

Pros: The site provides a wealth of information for monitoring SEO performance as well as researching new campaign possibilities. Cons: Moz Pro comes with a higher price tag than other SEO tools out there. Depending on your needs, Moz Pro may be overkill and over priced.

Good but not great website analysis tool

Overall good experience. It's a bit pricey especially if you have a small site but it's not outrageous. Pros: Provided a lot of good insight into how our site was doing. Cons: The interfaces can be a bit confusing and hard to get back to a page you were on. The insights are definitely worth the price.

Not as user friendly as other tools out there

Pros: It offers a lot of similar info as other keyword research tools Cons: Doesn't give as much in-depth data as I'd like that I can get with other tools for the same monthly price

Great SEO software

Pros: I've enjoyed using Moz, it's a good way to stay up to date on your ranking. It's already helped fix a lot of the issues we were dealing with. Happy to have been using it. Cons: There isn't very much I dislike about Moz, I would like to be able to customize the reporting a little more.

Great Tool For SEO Agencies

Pros: Love the layout, design and ease of use with this software. The scheduled reporting is saves a ton of time. Cons: I really can't think of anything I don't like about the software.

Great SEO Tool

Pros: This is one of the best SEO tools out there. Great for tracking links, rankings, and improvements from month to month. Cons: There are other SEO software that do the same but might be cheaper.

like the free seo tool

Pros: I like the free seo tool which let me track my seo and compare my website with my competitors Cons: sometimes the backlinks numbers are not correct, because I am working with others seo tools and they are giving me numbers different than the moz numbers

Good SEO Tool

Pros: Moz Pro is a good SEO tool to see how your website compares online. Great for seeing how your site ranks online and helps with keyword strategies. Cons: Moz Pro is pretty competitive with pricing but feel their platform should be a little lower than it is.

Notice moz

Pros: I have been using moz for years as a complement to semrush for SEO and marketing. Moz has a very user friendly interface and the backlinks are very competitive Cons: The disadvantage with MOZ is that it is not suitable for beginners despite the instructions it offers

Good for newbs

Pros: You get a pretty good idea of what your site needs. My favorite part of this was the on-page optimization checker and scorer--great for tracking optimization work done by my team. Cons: The tool doesn't provide in-depth analysis of the issures on your site(s) nor how to fix them. This is better for a general overview of a site's health.

This used to be my goto SEO tool but others now offer better features

Pros: It is a great starter SEO tool as it really handholds you through the basic SEO processes. For several years it was the king of organic SEO tools Cons: For the price, Ahrefs and even semrush offer more and better metrics, and seem to have tools that dig deeper than moz

La herramienta SEO más popular

Pros: Sus características son muy similares a otras herramientas de SEO avanzadas pero sin duda la mejor herramienta es la de optimización de la página.El índice de visibilidad es una de las métricas más importantes de MOZ y lo que la diferencia de otras herramientas algo que nos puede dar muchos datos de nuestro sitio. Cons: La interfaz no es que sea muy amigable para usuarios inexpertos y para acostumbrarse puede llevar algo de tiempo pero no es algo que no nos permita trabajar.

Data based SEO Tool

In my company, my marketing team uses SEO to check site health, SEO conditions and Link Managements. Pros: I used Moz for SEO perspective to understand my website's current situation. To understand Analytical skills and SEO data. Cons: I dont have any bad feeling about Moz, it's integration and SEO data is true.

Moz Pro for the pro SEO results

Overall I have come to trust Moz for best in class SEO data. Pros: The interface is well designed and the amount of data provided is amazing. Cons: It's a little pricey compared to it's competitors and the features & benefits provided at the various levels it somewhat limiting.

Recusos de Seo

No geral é satisfatória. Pros: Gosto da facilidade de pesquisa para escolher keywords. Também gosto da an,alise do ranking ds sites. Cons: O preço na versão pro é bastante elevado.

Nice tool but incomplete

Nice tool, interesting insights but imcomplete information. Pros: Moz gives your some very insightful information, you can get reports and really track what's happening with your website's SEO. Cons: However, I Always have to complete the information with some other software. I feel like some competitor's software are more complete.

Moz Review

Pros: Moz was pretty easy to use and good value for money. Cons: I think SEMRush has more powerful features and comparative information.

Good SEO Platform

Pros: Good SEO Platform, allows you to see what keywords and backlinks are driving traffic to your website. Cons: Difficult to use. You usually have to have a good overview of SEO to get the most out of it.

Awesome SEO Tool

The tools in Moz Pro allow us to keep track of duplicate content, broken links, and areas of opportunity in SEO.

Moz Pro

Overall experience is good. It’s a useful software for SEO. Pros: It provides all the info for SEO. Especially it tells you the crawl issues. Cons: It doesn’t provide suggestions to the user.

This is a super comprehensive digital marketing tool! Discovered it in school.

Pros: If you love, love, love data to make decisions then this is a great tool. You have a variety of keyword search options.

Cost effective Inbound Marketing Tool

Pros: If you compare the tool with competitors, it has in my opinion the best cost-benefit ratio. Cons: Their new interface, took some time go get used to it.

Search Engine Optimization (SEO) tool with basic features

Pros: I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features. Cons: The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Not a fully robust SEO monitoring system for the cost.

Pros: Moz is amazing for keywords and categories. It helps you check to see whether your visibility in search is showcased, so you can optimize the items that are low performing. The traffic and backlink analysis are great for research, and I love that you can check some of your competitors as well to see where you may be falling flat. Cons: Unfortunately the reporting isn't as good as it could be. A lot of the chart systems can't be used, and you can't export most as PDFs, which is what I tend to use most often. The PDFs you can export, though, have great drag and drop features to customize the reports how you want them. The updates haven't kept up with their competitors, so if you're looking for only one product to use, Moz likely won't fill all your needs. You can find more robust systems at half the cost of Moz, saving you money and time.

Big name, great content, dashboard difficult to use at times

Pros: The customer support is really good. These guys are always super helpful and thorough. Moz has practically invented the SEO space and always has great content (Whiteboard Fridays, Moz Top-10, Beginners Guide to SEO). Cons: I find the interface and dashboard difficult to use. I find myself spending a lot of time looking for simple info. Other times, I'm left wanting more. It seems like many features of Moz Pro were built separately and haven't really been fused together in a way that's efficient to track data.

Una buena herramienta para analizar el SEO de forma constante y fácil.

Pros: Su facilidad de manera visual para analizar el SEO de forma constante mientras navegas, hablo de autoridad de dominio y page rank por ejemplo. Cons: Quizás el precio para las funcionalidades que ofrecen otras herramientas en el mercado.

Mixed, at best. Frustrating at worst.

When our requirements were very, very basic it did the job fine. Pros: Nice to use, reasonably easy to use and setup also. Provides some useful tips along the way and although the support staff invariably provide inept responses and don't really appear to know much about their own software, they do respond and at least appear to te trying to help. Cons: That it produces very inaccurate results, is ridiculously hard to decipher which time period it's results relate to and that producing custom reports on Chrome is about as frustrating as it gets because their developers can't seem to remove their Chrome related bugs.

SEO Ranking Getting Better!

Pros: The platform is robust and even after using it for a while, I'm still finding new features to explore. It definitely gives me the info I need to help improve my SEO ranking. Cons: Finding things in the navigation set up can be a little challenging.

Mediocre high-priced SEO Software

I still refer to MozPro for Domain Rank scores where clients want to know, but other than that it's totally unnecessary if you have other superior SEO software installed. Pros: This software is the only software that gives me the widely referred to 'domain rank' - an invention of Moz but widely regarded as a benchmark score. Cons: A bit US-centred, not good for UK; not half as good as SEO PowerSuite, a bit old school - more links than anything else, and not massively user friendly, and very high priced for what you get.

SCO on steroids

Pros: SCO on steroids I'm blown away every time I take a look at the stats and the depth of the information really more than I could absorbPick an area to focus on hauling your skills don't try to take it all on this thing is loaded

Not what they once were!

I recently signed back up with Moz, and wasn't very impressed. They used to be the most powerful SEO tool. Not only are they not as easy to use as their competitors now, but the tools just aren't as good. After fixing issues, there isn't a way to get MOZ to re-analyze your entire site. You have to wait a few days. That's just how it seems to me now. I just can't get much done very fast. Pros: They still do have a lot of the most powerful tools for analyzing links, etc. Cons: Clunky compared to Woorank and Raven.

Never found the subscription quite worth it

Pros: I did like the quick ability to see how your local citations line up, get a quick score, see how those are doing. Cons: The backlink checker was not good. Very much not thorough. The keyword ranking and research only let you track a little and then became way to expensive, making it make more sense to just get a software dedicated to rank tracking. Never found the other tools terribly useful.

Useful, but best for custom solutions

Pros: I inherited this software from a previous user at our organization who set it up for our business goals several years earlier, and though I found many of Moz Pro's features interesting, it was difficult to understand how to retool or customize the software for our current business goals in relation to page ranking, Page/Domain Authority scores, and organic traffic analytics. Cons: It was difficult to use and hard to understand exactly how all the features throughout the software worked without extensive tutorials provided by Moz that didn't always help with application but rather more theoretical applications of the software.

Solid product but not the best out there.

Pros: Offered a nice variety of tools but ultimately there are many competitors I found to have more accurate results and better pricing. Cons: Just not enough bang for the buck. Ahrefs and Screaming Frog are both worth more for the money. The real value of any them is debatable, at this point, considering the numerous changes within algorithm factors.

Gives good insights, but nothing you can't quickly script yourself

Pros: It makes it easy to track certain keywords, and is great for a marketing team that doesn't have the resources to make a simple script to track keywords in-house. Cons: Keyword volume estimates seemed off in many instances, and would change rapidly within a close span of time. Seems pricey for what it does.

Builds some links and creates citations

Moz would work well for a small business that doesn't have any SEO or marketing team members. It automates some of the work, though it seems pricey. Pros: Moz Local centralizes a lot of the work and automates some of the copying and pasting. Cons: The cost seems too high for what the service provides, the UI was difficult to use until a recent redesign, and there haven't been any noticeable changes in our rankings.

Has the potential to be great!

MOZ Pro is one of a set of tools I use on a daily basis to provide a holistic view of the websites I optimize. MOZ is a key part of that tool set. Pros: I really like being able to quickly assess on-page SEO with the On-Page Grader tool. It lets me to see SEO efforts in real-time and allows me to see where amendments are needed quickly and efficiently. Cons: Removing Site Explorer was a big negative for me, it used to be my go to resource.

Affordable but not powerful enough

Moz Local was a great solution for what we needed at the time. But there are competitors with more powerful products. Pros: Moz Local was affordable, easy to use, and their support team was very helpful. Cons: Listings updates would sometimes take weeks to take effect, whereas other competitors offer same-day/immediate updates.

Quick location management across listings and properties

fits within budget limitations as compared to other seo tooling Pros: Updating location data on partner sites and reflecting that data cross all sites instantaneously without manual updates or implications Cons: SEMrush has visualizations and an easy-to-use interface for assisting and monitoring tools for business owners

Good idea, but mediocre execution

Pros: The DA (domain authority) score is something that was industry-wide used for US domains, so that's something I really used for biz dev. Cons: Moz is the swiss army knife of SEO tools and that is exactly the problem of it. It can do a ton of stuff, but isn't a leader in any of the tools. The backlink data just wasn't big enough.

A solid SEO resource

There are times when I wish we went back to using MOZ Pro, but it was simply too expensive. Pros: I liked Moz Pro because of how easy it is to sort keywords based on volume, ranking, etc. If I want to change up my SEO strategy, MOZ Pro makes it easy for me to do that. Cons: The cost. We ended up switching to a different software that was slightly less expensive. Still, MOZ Pro was a little easier to use.

Best tool for find domain spam score

Pros: I love to use Moz for DA, and extension spam score purposes. I also use it for competitor research and to find new keywords to target. Moz is a great tool for researching the competition and finding new keywords to target. Cons: Moz is not a powerful tool for keyword research as semrush. While it can show you what keywords are being searched for, it cannot help you determine which ones are the best to target.

SEO Tool Suite

Pros: Moz Pro has a lot of features like the popular ones such as crawling, keyword research, and position monitoring. It is affordable too. The overview of the results look very clean and straightforward. Decent tool! Cons: It is a lot to handle at first. The user experience isn't the best compare to other competitors.

Good for those new to SEO - definitely not for experts

Pros: Dashboard/interface is very pretty, and the reports it produces are clear and concise which clients love. Cons: The data just isn't up to scratch when compared to competitors like Semrush and Ahrefs. It's very much aimed at basic SEO tasks for beginners and is of limited use for those that are a bit more advanced.

There may be better options

Pros: Moz is an industry leader when it comes to SEO and their software is certainly very good and offers a lot of features. There is a large online community and the support is excellent. Cons: There are other software options that do everything that MOZ does and sometimes even more for quite a bit less money. They are definitely an industry leader, but the smaller competition has gained a lot of ground.

Mediocre SEO Tool

MOZ is ok for ad hoc SEO analysis and seems to be aimed at a casual user. However, SEMRush and Ahrefs are more rounded and feature rich products for a similar cost. Pros: Backlink analysis feature is solid. On page grader feature may be helpful for novice search engine optimizers. Cons: Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.

I get a lot of wrong data

I won’t use MOZ in the future based on my current experience. Pros: High quality educational content. This content is way more than helpful at helping you better understand how to be better at ranking. Cons: I constantly got inaccurate information about my own website which made it hard to want to take this software seriously.

There are better options

Pros: although Moz Pro is easy to use and set up, compared with other SEO software it's lacking in features and functionality which is why we ultimately switched to another option. Cons: Missing certain features or the features are additional cost when other softwares include all features Moz Pro has plus more.

I only use Moz Bar

Pros: It is great to see some SEO stats for free for formulating SEO strategies for our own website improvement. Cons: Sometimes I think the stats are not super accurate. And sometimes the Moz Bar randomly turns itself on without me activating it...

Mediocre product

It is good only for On-Page SEO. In terms of backlinks, it is totally incomplete. It gives only a portion of backlinks. Pros: On page SEO Cons: Off site SEO - Backlinks

Not for an amateur

Pros: Great resource with tons of data from many sources. Cons: Overlays compromise screen size and perhaps too many features for an amateur

Lackluster in all areas.

Pros: Honestly, Moz is like the gateway software to real seo tools. The stats are always wrong, the information is never accurate, I generally use it just because it makes pretty reports. Cons: The list goes on and on, it's easier to list the one thing I do like, the reports that you can make and send clients.

Average SEO Software for Above Average Prices

Pros: The keyword finder tools are phenomenal, and the best part of the tool. When it works, the site crawler can be helpful. Cons: The site crawler doesn't work on any sites that use CloudFlare (which is a ton of the internet), and reports you generate are so ugly that we just have to do them ourselves.

A nice tool that get out of the game

Was an amazing tool, is sad that end like this. Pros: Moz pro is a good tool for seo, they offert a suite with all features but is really out of date. pros you can get backlink audit your site add value to the link DA/PA Cons: Moz Pro was an amazing tool but get outdated and at the moment seem useless if you compare against his competitors. I use this tool alot in the pass but i do not recomend this tools now. I hope they improve the product

Better Tools Out There

The tools are ok but the customer service was so bad I couldn't continue and am not going with a different suite of tools. Pros: Tools are ok although many similar free ones exist and much can be done with chatgpt or other LLM especially if you have a subscription. Cons: Customer service was bad. I signed up for a free 30 day trial and then immediately got told it was 7 days. I then got charged for a package that doesn't even exist $205/month and when I asked for a refund they said no. I still don't even know where that pricing came from because it's not on their website.

Moz local is overpriced and they make it impossible to cancel!

My overall experience with Moz local is bad. I will not use it again. Pros: Moz local at $100 per year iis overpriced in my opinion. I've found a cheaper alternative, BrightLocal that does the same thing for a lower price. When I went to cancel my account, I found that Moz has hidden the "cancel" button somewere. I read the FAQ article that says "Click Continue with cancellation" but this link does not exist. I am unhappy with the service and even more unhappy that Moz has made it impossible to cancel their service without reaching out to them. I think this is an unethical business practice. Cons: What I like least about Moz local is that there is no way to cancel the service.

Great Way to Fail at SEO

The "information" that is pushed out via moz is the leading cause for the problems in the industry. They simply publish thoughts and ideas rather then facts. Pros: Keeps the general industry from moving forward, so lots of opportunities for the experts to dominate the results Cons: Great way to waste money!